This article will guide you on how to create an Event Attendee survey about Pre Event Communication. With Specific, you can build your survey in just a few seconds, using AI-powered workflows designed for better insights.
Steps to create a survey for Event Attendees about Pre Event Communication
If you want to save time, just generate a survey with Specific and have a ready-to-go survey instantly. Here’s how simple it is to create a survey with AI or any semantic survey system:
Tell what survey you want.
Done.
You don’t even need to read further—AI will create the survey with expert knowledge in seconds. It automatically asks respondents smart followup questions to gather insights, so you can focus on what matters: acting on the feedback. If you want more customization, try out the AI survey generator for any type of survey too.
Why surveys on event communication matter
Skipping pre-event communication surveys means missing critical insights about what your attendees notice, feel, and expect before your event begins. The importance of event attendee recognition surveys can’t be overstated if you care about success.
Surveys connect you directly with your audience. Through meaningful questions, you tap into their expectations and levels of excitement, which can set the tone for your event.
Surveys reveal strengths and weak spots. According to AddEvent, post-event (and, by extension, pre-event) surveys help you measure success, discover weak spots, and build more cohesive planning teams [1]. If you ignore these, you’re operating in the dark—missing the chance to fix what’s broken or double down on what works.
Continuous feedback drives continuous improvement, making each event stronger and more relevant than the last.
If you’re not running surveys, you’re missing out on: higher attendee retention, a stronger brand, and measurable improvement in ROI. According to Events Studio, effective surveys inform decision-making and boost reputation [3].
Elements of a great pre event survey
Getting valuable feedback means starting with the right survey structure and tone. The best surveys on pre event communication use these principles:
Clear, unbiased questions: Avoid leading language or jargon. Limelight Platform notes that a well-designed pre-event survey is concise, focused, and easy to complete within 5–10 minutes—boosting your response rate dramatically [2].
Conversational survey tone: Surveys that read like a friendly chat invite more authentic, honest answers from attendees. This makes the data more actionable and meaningfully detailed.
The real test of a survey isn’t just how many answers you get—but the quality and depth of those responses. Aim high on both fronts.
Bad practices | Good practices |
|---|---|
Complicated, jargon-heavy questions | Simple, conversational questions |
Too many questions (causing fatigue) | Concise, focused (5-10 minutes suggested) |
All open-ended or all multiple-choice | Balanced mix of question types |
One-and-done; no followup | Conversational AI-driven followups |
Question types with examples for event attendee survey about pre event communication
Building a survey for event attendees on pre event communication means mixing question types to capture both numbers and stories.
Open-ended questions let your attendees share what’s truly on their mind, in their own words. These are best when you want richer context or to uncover issues you didn’t anticipate. For example:
What was the most helpful piece of information you received before the event?
Is there anything you wish we’d communicated differently before the event?
Single-select multiple-choice questions are ideal for quick analysis or when you need a structured answer. They’re great to spot patterns. For example:
Which channel did you use to get updates before the event?
Text message
Event app
Website
NPS (Net Promoter Score) question is perfect for benchmarking satisfaction and predicting attendee advocacy. For fast NPS survey setup, try our NPS survey generator for event attendees. Example question:
On a scale from 0 to 10, how likely are you to recommend attending our event to a friend or colleague? Why?
Followup questions to uncover "the why": You should always ask clarifying followups to dig deeper into specific answers. That way you understand not just what attendees think but why. AI can handle these in real time. For example:
Please tell us more about why you found that information most helpful.
What made you feel that our updates needed improvement?
For dozens of ready-made questions and deeper tips, see our guide to the best event attendee survey questions about pre event communication.
What is a conversational survey?
A conversational survey turns form-filling into an interactive chat. Respondents get questions one at a time. AI listens to their replies, adapts, and even asks clarifying followups right when it matters—making it more intuitive and natural for both sides. With a traditional survey, you build a static set of questions and hope respondents understand them as intended.
Manual Survey | AI-generated Conversational Survey |
|---|---|
Static form; no followups | Dynamic, AI-driven followups |
Harder to build and edit | Build in seconds; edit by chatting with AI |
Low engagement; high drop-off | Feels like chat; higher completion rates |
No real-time adaptation | Adapts instantly based on each response |
Why use AI for event attendee surveys? Because it humanizes the experience, lowers the cognitive load on creators, and delivers insights you could miss in rigid forms. Plus, AI makes it easy to build a survey conversationally—simply describe what you need, and let the tool do the heavy lifting. If you want to see how to create a survey step by step, check our guide to survey creation and analysis.
If you’re looking for the best-in-class conversational survey experience that feels natural—whether on mobile or desktop—Specific stands out for both Event Attendee feedback and Pre Event Communication research. The process is not only simple, but enjoyable for respondents, ensuring you get quality insights every time. Use AI survey example templates or customize your own survey easily with our AI survey editor.
The power of follow-up questions
Smart follow-up questions turn a static survey into a true conversation. Instead of collecting incomplete answers, conversational surveys react in real time, clarifying or probing deeper. This avoids the classic scenario where you have to chase respondents later—or worse, make do with unclear feedback. For more on how automated followups work, check the automated followup questions feature.
Event Attendee: “It was okay.”
AI follow-up: “Can you share what could have made your experience better before the event?”
How many followups to ask? Generally, two to three are enough. You don’t want to overwhelm, but do want to uncover “the why” behind the answers. With Specific, you can set how persistent or gentle the follow-up logic should be, and skip to the next question as needed.
This makes it a conversational survey: Conversations are about back-and-forth. By powering surveys with AI that asks relevant, timely followups, you unlock deeper understanding—and a much friendlier experience for respondents.
Qualitative insights, AI analysis, and response summaries: Don’t stress about analyzing tons of open-ended answers. With tools like Specific’s AI survey response analysis, you can chat with AI about your collected responses in plain English. This unlocks real themes and action items, even if the data is messy.
Automated followup questions are a seismic shift in survey workflows—generate an AI-powered, conversational survey today and see how naturally rich insights start flowing.
See this Pre Event Communication survey example now
Try out a conversational, AI-powered survey to capture what matters most before your next event—faster insights, smarter followups, and a seamless experience for both you and your audience. Don’t wait: create your own survey and experience the benefits firsthand.