Here are some of the best questions for an event attendee survey about pre event communication, plus tips on how to craft them. If you want, you can instantly generate your own survey with Specific in just seconds.
10 best open-ended questions for event attendee surveys about pre event communication
Open-ended questions are perfect for discovering the nuanced perspectives and motivations of attendees. They’re ideal when you want rich, qualitative feedback—especially when looking to improve or deeply understand experiences. These types of questions empower your audience to share stories, frustrations, and ideas you might never expect. According to research, about 62% of attendees say personalized communication increases their event loyalty, and open-ended feedback is key to personalizing future communications. [1]
What is one thing you wish you had known before the event started?
How did you feel about the information you received from us before the event?
Can you describe any issues you had accessing event details or updates?
How did our pre-event communication influence your decision to attend?
If you used our event app or website, what worked well or what could be improved?
How would you improve the emails or messages we sent leading up to the event?
What questions did you still have on the day before the event?
If you reached out with a question, how was your experience getting an answer?
How did our use of social media help you get ready for the event?
Is there anything else we could’ve communicated to make your experience smoother?
Best single-select multiple-choice questions for event attendee surveys about pre event communication
Single-select multiple-choice questions are great when you need quantifiable data or want to quickly gauge the prevalence of certain responses. They lower cognitive effort—sometimes it’s easier for people to pick from a set of clear choices than to explain their answer in detail. This can help “break the ice” and set up more thoughtful follow-ups. You can always dig deeper with open-ended or follow-up questions afterwards.
Question: How would you rate the clarity of our pre-event emails?
Very clear
Somewhat clear
Not clear
Question: What was your primary source for event information before attending?
Email updates
Event app/website
Social media
Other
Question: Did you find it easy to access the event schedule before the day of the event?
Yes, very easy
Somewhat easy
No, it was difficult
When to follow up with "why?" If a respondent picks “Not clear” for pre-event emails, asking “Why?” uncovers the root of the confusion—maybe it was email frequency, layout, or missing info. That’s actionable insight.
When and why to add the "Other" choice? Always consider “Other” when your choices may not capture all possible answers. This lets you discover surprising feedback—maybe attendees found info through a friend or entirely different channel. Following up helps you dig in for those unexpected insights.
Should you use an NPS question for event attendee surveys about pre event communication?
NPS (Net Promoter Score) asks attendees, “How likely are you to recommend our event (or pre-event communications) to a friend or colleague?” It’s simple but effective for benchmarking satisfaction and loyalty. By tracking NPS in your event surveys, you can spot improvements (or declines) in attendee sentiment related specifically to your info and communication strategy. With Specific's NPS survey generator, you can set this up instantly, including smart follow-ups to understand reasons behind the score.
Given that attendee satisfaction and loyalty are both directly impacted by pre-event communication clarity and personalization [1], NPS can serve as your north star metric to measure progress over time.
The power of follow-up questions
Everyone wants context—not single-word answers. That’s why automated follow-up questions are a game changer for event attendee surveys. These questions help clarify, confirm, and dig deeper, giving you insights that drive event growth. Specific uses AI to ask smart, context-driven follow-up questions in real time, just like a skilled interviewer would. Not only does this allow you to gather richer detail (without a human in the loop), it also saves you the pain of manual back-and-forth emails to clarify messy or incomplete responses. The conversational approach puts people at ease and encourages honest, thoughtful answers.
Event attendee: “I couldn’t find the event schedule.”
AI follow-up: “What device were you using when you tried to find the schedule?”
This conversation continues, capturing the whole story—and letting you address specific pain points like mobile usability or information placement. According to industry stats, 64% of attendees say accessible event information improves their overall experience. [2]
How many followups to ask? Generally, 2–3 follow-ups are enough to clarify or dig into an answer. Specific lets you customize this, so you can skip to the next question as soon as you have the info you need, keeping interviews efficient and respectful of each respondent’s time.
This makes it a conversational survey—not just a questionnaire, but a true interactive dialogue. Respondents feel heard (and understood), leading to higher engagement rates.
AI survey response analysis & data mining is effortless with AI—you can analyze large volumes of open-ended replies instantly. GPT-powered tools surface core themes from even messy, unstructured input, unlocking insights without heavy manual work.
Give it a try—generate your survey, see which follow-up questions the AI asks, and experience how much richer your data becomes.
How to craft great event attendee questions using GPT or similar AI tools
AI takes the grunt work out of survey creation. An effective prompt for generating survey questions can be as simple as:
Suggest 10 open-ended questions for event attendee survey about pre event communication.
But you get even better results by giving more context about your event, your goals, and what you’ve already tried. For example:
Our conference is for HR professionals. We want to ensure our pre-event communication answers all their questions, provides timely updates, and highlights the event app features. Suggest 10 insightful open-ended survey questions for event attendees that help us evaluate our pre-event communication.
To organize your questions, prompt AI further:
Look at the questions and categorize them. Output categories with the questions under them.
From there, you can focus prompts on particular areas you want to explore. For instance:
Generate 10 questions to learn about the event app and registration experience.
This method makes it easy to iterate and refine your survey, especially with an AI survey builder like Specific that lets you edit questions simply by chatting in natural language.
What is a conversational survey—and how is AI different?
Conversational surveys simulate a real chat. Instead of a static form, the AI “talks” with the respondent, adapting to their responses and automatically clarifying details. This conversational approach means:
Higher engagement—respondents feel heard, not interrogated
Deeper insights—AI can instantly ask relevant follow-up questions
Quicker iterations—you update or edit surveys by chatting with the AI (like this)
Manual Survey | AI-Generated Survey |
|---|---|
User completes a static form, one-size-fits-all | Dynamic, adapts to user’s answers with tailored follow-ups |
Editing structure or questions is tedious | Instant updates—just chat with the AI editor |
Qualitative data is hard to analyze | AI summarizes and categorizes themes in seconds |
Missed opportunities for clarification | AI auto-clarifies vague answers, gets full context |
Why use AI for event attendee surveys? AI lets you move faster, ask smarter questions, analyze everything instantly—even open-ended responses. The entire feedback process—from creation through insights—is streamlined. If you’re curious about how easy it can be, check out our guide on how to create a survey for event attendee pre event communication.
Specific offers a best-in-class conversational survey experience, making feedback engaging and seamless for both organizers and attendees. You’ll see more honest answers and get actionable insights, fast—making AI survey examples and conversational AI surveys the gold standard in modern event research.
See this pre event communication survey example now
Make your next event a step ahead—see the power of an AI-driven, conversational survey to unlock honest feedback and actionable insights from every attendee. Create yours instantly and start gathering meaningful answers today.