This article will guide you on how to create an event attendee survey about exhibitor engagement. With Specific, you can generate such a survey in seconds—no manual setup required.
Steps to create a survey for event attendees about exhibitor engagement
If you want to save time, just generate a survey with Specific. We’ve streamlined the whole process with AI, so you can skip the guesswork. Here’s how simple it is:
Tell what survey you want.
Done.
You honestly don’t need to read any further if you’re looking just to get this finished. With AI-driven surveys, you get questions built with expert knowledge in mind—and it even asks smart follow-up questions to dig up meaningful insights without any manual effort from you.
Why exhibitor engagement surveys matter at your event
Let’s get straight to it: surveys aren’t a “nice to have”—they’re foundational for improving future events. If you’re not running these surveys, you’re missing out on benefits like higher attendee satisfaction, stronger exhibitor relationships, and the insight to iterate and improve year after year.
Surveys pinpoint exactly what delighted and frustrated your attendees, letting you double down on what works—and fix what doesn’t.
They help exhibitors gauge how well they’re connecting with their audience, which directly impacts their ROI and your ability to keep them coming back.
Without post-event feedback, you’re relying on gut feeling instead of data—a recipe for missed opportunities.
Just look at the data: 80% of event attendees consider exhibitors and vendors as key to a positive experience, showing how critical these insights are for everyone’s success. [1] On top of that, 72% of event organizers state that attendee feedback has led to improved event experiences—not theory, actual improvements. [1] If you’re not gathering this info, you’re giving up a powerful lever for growth and satisfaction.
What makes a good event attendee survey about exhibitor engagement
The best event attendee surveys are clear, welcoming, and designed to get honest, actionable answers—not just a string of yes/no responses. Good survey design ensures both high response rates (people bother to finish it) and high-quality responses (you can actually do something with the feedback).
Here’s a quick look at what to avoid and what to strive for:
Bad practice | Good practice |
|---|---|
Jargon-filled questions | Plain, straightforward language |
Biased or leading wording | Unbiased, neutral tone |
One-size-fits-all | Questions tailored to your real goals |
Cold, formal language | Conversational, friendly chat style |
The only way to judge if your survey is working is the combination of response quantity (lots of people answer) and response quality (answers offer real insight). High score in both? You’ve built a strong survey.
What are the best question types for an event attendee survey about exhibitor engagement?
Great event attendee feedback about exhibitor engagement hinges on asking the right mix of question types: open-ended, single-select, NPS, and smart follow-ups. Let’s break it down with examples.
Open-ended questions surface rich, qualitative details. You’ll want to use these when you want to understand why attendees felt a certain way or get suggestions you might not have thought of.
What did you enjoy most about interacting with exhibitors at our event?
How could our exhibitors improve their presentations or offerings for next time?
Single-select multiple-choice questions are direct and great for quantifiable trends—best when you want clean, structured data to compare responses.
How satisfied were you with the level of interaction from exhibitors?
Very satisfied
Satisfied
Neutral
Dissatisfied
Very dissatisfied
NPS (Net Promoter Score) question gives you a powerful metric to benchmark and track improvements. You can generate a NPS survey for event attendees about exhibitor engagement in a click.
On a scale of 0–10, how likely are you to recommend our event based on your experience with the exhibitors?
Followup questions to uncover "the why": These help clarify ambiguous answers or dig deeper when someone selects an option that begs for more context. Use them to turn “meh” feedback into real, clear insight.
Attendee: “Some exhibitors weren’t engaging.”
Followup: “Can you share an example of what made their approach less engaging?”
If you want more inspiration, explore the best questions for event attendee survey about exhibitor engagement and see when to use each type. We’ve packed it full of practical tips and fresh angles for your survey-building process.
What is a conversational survey?
Conversational surveys are designed to feel like a helpful, natural chat—far from the stuffy, rigid grids of traditional online forms. They increase completion rates and surface more candid feedback. With AI survey builders like Specific, you set up your conversational survey faster than you can open your old spreadsheet template. Here’s how AI survey generation stands apart:
Manual survey setup | AI-generated survey (Specific) |
|---|---|
Hours spent drafting questions | Survey built in seconds, guided by expert AI |
Static, dull forms | Conversational, interactive, engaging |
No smart followup—missed details | Dynamic followups for clarity and depth |
Hard to update or localize | Instant edits and multi-language capability |
Why use AI for event attendee surveys? With AI-driven survey generation, you remove the guesswork and manual labor. The survey adapts to attendee responses in real time, digging deeper where it matters and yielding richer, less biased data. If you want to see how to create a survey using Specific in detail, here’s a step-by-step guide on making your next conversational survey a success. If you care about feedback quality and user experience, Specific is built to be best-in-class—your respondents will breeze through it, and you’ll get results you can act on.
The power of follow-up questions
Follow-up questions are where the magic happens in conversational survey design. With Specific’s automated AI follow-up feature, each survey dynamically probes for more details, just as a smart researcher would—no back-and-forth emails, no incomplete feedback. This isn’t just a bonus; it’s how you transform a single sentence into a goldmine of context and actionable insight.
Attendee: “Exhibitor booths were okay.”
AI follow-up: “Was there anything specific you expected from the booths that was missing?”
How many followups to ask? Generally, 2–3 is enough to get beneath the surface, with the option to skip ahead if the answer is clear. You can set this in Specific—we recommend aiming for clarity but always respecting your respondent’s time and patience.
This makes it a conversational survey: The conversation feels smooth and personal—respondents don’t just check boxes; they share real thoughts, which leads to better feedback and smarter event decisions for you.
Easy AI-powered response analysis: Even if you end up with tons of rich, text-based responses, tools like Specific’s AI survey response analysis and our article about analyzing survey responses make digesting and understanding the key themes effortless, so you’re never lost in a wall of data.
These followup questions are genuinely a game-changer. Try generating your own conversational event attendee survey and feel the difference for yourself.
See this exhibitor engagement survey example now
Want actionable insights, higher response rates, and a frictionless, engaging survey—faster than ever? Create your own survey now and experience the Specific advantage in real-time feedback collection.