This article will guide you on how to create an Event Attendee survey about Event App Usability. With Specific, you can effortlessly build your own survey in seconds and start gathering actionable feedback fast.
Steps to create a survey for event attendees about event app usability
If you want to save time, just click this link to generate a survey with Specific. Here are the incredibly simple steps to follow:
Tell what survey you want.
Done.
You honestly don’t need to read further—AI takes care of the heavy lifting. It creates a survey with expert-level knowledge, and even goes further by asking respondents smart followup questions to gather deeper insights without any manual effort. If you enjoy semantic surveys and hate tedious setup, you’ll love this. Or, you can create from scratch with our AI survey generator for even more customization.
Why collecting feedback on event app usability matters
We often hear how vital it is to truly understand attendee experience, but too many organizers skip structured feedback. If you’re not running usability surveys, you’re missing out on:
Pinpointing app pain points before they ruin the event experience
Uncovering improvements for future events
Getting ahead of incoming support issues
Let’s anchor this in data: according to a study by Dimensional Research, 50% of customers prefer to give feedback through email, while 29% prefer online surveys, and 13% prefer phone calls [1]. It’s clear: offering an easy, convenient channel like a conversational survey removes friction and increases response rates.
Beyond preferences, consider this: 77% of customers have a more favorable view of companies that solicit and respond to customer feedback [1]. Not acting on feedback is a missed opportunity for brand loyalty and better retention.
It’s no wonder 92% of events teams are focused on improving post-event attendee engagement [2]. By actually listening to your attendees with thoughtful user experience surveys, you’re joining the leaders who make their events stand out. For more on the importance and benefits of attendee feedback, check out our deep dive.
What makes a good survey about event app usability?
Building a high-response event attendee feedback survey isn’t just about picking the right questions, though that helps. The real secret? Focus on clarity, a conversational tone, and respectful timing.
Clear, unbiased questions: Avoid jargon or leading wording. Attendees shouldn’t wonder what you mean.
Conversational tone: People chat how they think. If your survey feels like a conversation, you’ll get honest, useful answers.
Smart structure: Place your most important questions first and keep the survey concise.
How do you measure if a survey works? It’s the combination of quantity and quality of responses. You want lots of thoughtful answers, not just box-ticking. Here’s a straightforward visual comparison:
Bad Practices | Good Practices |
|---|---|
Ambiguous, loaded, or double-barreled questions | Clear, single-focus questions with simple language |
Stiff, formal tone | Friendly, conversational prompts |
No followup to clarify vague responses | Dynamic followups to understand the “why” |
Overly long or repetitive | Short, focused surveys that respect attendee time |
Question types and examples for an event attendee survey on app usability
An effective Event Attendee survey blends open-ended, multiple choice, and NPS structure—the classics, but with a conversational upgrade. If you want even more sample questions and best practices, our expert guide on attendee survey questions goes much deeper.
Open-ended questions are unbeatable for uncovering new ideas, unexpected pain points, or stories. Use them when you want depth or when exploring usability. Examples:
What did you find most confusing about using the event app?
If you could change one thing about the event app, what would it be?
Single-select multiple-choice questions help you collect structured, comparable data. These questions are best when you know the usual answers but still want the option to “other” or add a follow-up. Example:
How easy was it to navigate the event app?
Very easy
Somewhat easy
Somewhat difficult
Very difficult
NPS (Net Promoter Score) question is perfect for benchmarking satisfaction and loyalty with the app. We recommend dropping this in late in the survey. If you want to instantly create an NPS survey tailored to event app usability, use this Specific NPS survey generator. Example:
On a scale from 0 to 10, how likely are you to recommend this event app to a colleague or friend?
Followup questions to uncover "the why" are essential for transforming vague responses into clarity. The AI can auto-ask followups whenever a response is brief or ambiguous. For example:
What was the biggest challenge you had with the app?
Why did that challenge affect your event experience?
This helps you get context—turning “it was confusing” into actionable feedback.
What is a conversational survey?
Conversational surveys feel like a natural back-and-forth, not a cold checklist. Attendees are much more likely to answer candidly, and responses improve both in quality and depth. What makes an AI-powered conversational survey (like those generated in Specific) different from manual forms? Here’s a quick comparison:
Manual Surveys | AI-generated Conversational Surveys |
Static, generic question list | Dynamic, adapts to each answer |
No follow-ups unless pre-scripted | Automatic smart follow-up probing |
Often feels like homework | Feels like chatting with an expert |
Difficult to analyze lots of open-text data | AI summarizes and extracts insights instantly |
Why use AI for event attendee surveys? I’ll put it simply: you get faster setup, better respondent engagement, and richer results. The AI does the heavy lifting—building, clarifying, and analyzing, so you can focus on using the results. Want a step-by-step on survey creation? Visit our article on how to create a survey for event app usability.
If what you want is the best-in-class conversational survey experience—smooth for both you and your respondents—Specific is built just for that. Our conversational surveys foster a comfortable, engaging feedback collection process that feels like a real exchange, not a chore.
The power of follow-up questions
Don’t underestimate the role of follow-up questions in unlocking insights. Without asking “why,” you’ll often get vague answers that you can’t act on. Specific’s AI asks smart follow-ups in real time, personalizing questions based on each answer and context—so it’s like chatting with a research expert, but at scale. Thanks to automated followups, you avoid hours of manual outreach or email ping-pong, and the experience feels natural and engaging. Want to learn about automated AI follow-up questions? Here’s how it works.
Event Attendee: “I had trouble finding the session schedule.”
AI follow-up: “Can you describe what made it difficult to find the schedule? Was it the menu design, labeling, or something else?”
How many followups to ask? Typically, 2 or 3 follow-ups are enough to get to the heart of an issue. With Specific, you can set how deep the AI should probe, or let users skip to the next question once the necessary insight is gathered. This ensures your surveys stay efficient, not overbearing.
This makes it a conversational survey: by embedding automated follow-ups, every exchange feels like a two-way conversation—not just a static form fill. That’s the conversational edge.
AI response analysis, survey result summaries: You might worry that lots of open-ended replies will be overwhelming. With Specific, the AI analyzes all responses in real time—read more about this on our AI survey analysis guide. You get themes, summaries, and you can even chat with your data to go deeper.
Automated followup questions represent a new standard in survey creation—try generating a survey yourself to experience the difference.
See this event app usability survey example now
Create your own survey now to quickly unlock actionable insights. Specific combines AI, expert-crafted question logic, and seamless conversations to help you get the answers you need to improve your event app experience, every single time.