Here are some of the best questions for an event attendee survey about event app usability, plus a few tips on crafting them. If you want to build your own survey in seconds, you can generate one using Specific’s AI-driven tool—it’s fast, smart, and makes survey creation easy.
Best open-ended questions for your event attendee survey about event app usability
Open-ended questions let respondents share honest feedback in their own words. This type of question uncovers nuances and unexpected insights—things you’d never catch with just ratings or checkboxes. While open-ended questions can have higher nonresponse rates (averaging 18% in online surveys, with some as high as 50% [1]), the insights you get can be incredibly valuable. Department teams in a PubMed study said that over 80% of open-text comments in surveys turned out to be “Very useful” or “Useful” for improving quality [2]. When you’re exploring new territory, iterating on app features, or want real in-the-trenches feedback, use these regularly. Here are 10 of the strongest open-ended questions for event app usability:
What was the most helpful feature you used in the event app?
Were there any aspects of the app that you found confusing or difficult to use?
If you could change one thing about the app, what would it be and why?
Did the app help you achieve what you wanted at the event? Please explain how or why not.
What improvements would you suggest to make the app more useful for future events?
Can you describe a moment during the event when the app really made a difference for you?
Were there any features you expected but didn’t find in the event app?
How did the app’s navigation and layout work for you?
What would make it easier for you to get started with the app next time?
Do you have any other feedback or suggestions for us regarding the event app?
Best single-select multiple-choice questions for event app usability
Single-select multiple-choice questions are essential when you want to quantify responses or kick off a conversation with quick, easy-to-answer prompts. They’re faster for attendees to complete, minimize confusion, and are the most straightforward for analysis—especially when your app’s user experience needs benchmarking across events. Their design is important though: choices should be mutually exclusive and comprehensive [3]. Use these when you want clear, actionable data points or to break the ice before asking for open-ended detail.
Question: How easy was it to find what you needed in the event app?
Very easy
Somewhat easy
Somewhat difficult
Very difficult
Question: Which feature of the event app did you use the most?
Agenda/schedule
Networking/chat
Venue maps
Speaker info
Other
Question: How likely are you to use an event app at future events?
Very likely
Somewhat likely
Not likely
When to follow up with “why?” Use a follow-up question whenever a response needs depth or context. For example, if someone answers “Somewhat difficult” to the question about app ease-of-use, ask: “Why was it difficult? Can you describe what happened?”—that’s how you find out the real sticking points.
When and why to add the “Other” choice? Always add it when you can’t guarantee every possible answer is listed. Survey takers can surprise you. If someone picks “Other”, a follow-up (“What was the feature you used most?”) can reveal overlooked touchpoints or innovative uses you never planned for.
NPS question for event app usability
The Net Promoter Score (NPS) is a powerhouse metric for measuring user satisfaction. For event apps, it’s especially valuable—it tells you not just who’s happy, but who’s likely to recommend your app to others, summarizing usability and overall experience in a simple, comparable number. Combine it with a “why?” follow-up to dig deeper. Want to see what this survey looks like? Build an NPS survey for event app usability in seconds with Specific.
The power of follow-up questions
Follow-up questions are where conversational surveys truly shine. Instead of collecting surface-level feedback, you gather context-rich insights—the “why” behind user reactions. With Specific’s automated follow-ups (learn more here), the AI engages respondents like a skilled interviewer, prompting deeper detail based on each answer in real time. This saves enormous effort compared to tracking down incomplete replies by email, and makes the interaction feel like a natural dialogue.
Event attendee: "The schedule was confusing."
AI follow-up: "Can you tell me more about what made the schedule confusing? Was it layout, missing info, or something else?"
How many followups to ask? Generally, two to three is the sweet spot. Specific’s survey builder even lets you set the follow-up depth: if you get the detail you need, move to the next question. This keeps the conversation flowing and ensures you aren’t overburdening your audience.
This makes it a conversational survey: automated, personalized follow-ups create a sense of real conversation—respondents are more likely to engage and share complete thoughts.
Analyzing responses with AI: analyzing lots of open-ended answers used to be a chore, but with Specific’s AI response analysis feature, extracting themes and insights is a breeze—even with unstructured text, AI summarizes and highlights key points in seconds.
Automated, smart follow-ups are a new concept—try generating your own survey to experience just how smooth and insightful this approach can be.
Prompting ChatGPT to create event app usability survey questions
Not sure what to ask? Get started by prompting ChatGPT or any GPT-based tool for support. The more context you provide about your role, the event type, and your app goals, the better the questions it will generate. Start simple, then iterate:
The simplest way to start:
Suggest 10 open-ended questions for Event Attendee survey about Event App Usability.
Adding context about your situation always improves the result. Try this:
We’re running a national tech conference and want to improve our event app’s attendee experience. Our goal is to understand what features worked best, where people struggled, and what’s missing. Suggest 10 open-ended questions that will reveal actionable insights about event app usability.
Once you have your draft questions, organize for sharper focus:
Look at the questions and categorize them. Output categories with the questions under them.
Pick the categories you want the most detail on, then drill down further:
Generate 10 questions for categories "Navigation and Ease of Use", "Feature Gaps", and "Engagement Tools".
This approach, especially paired with an AI survey generator like Specific, streamlines both brainstorming and fine-tuning your survey.
What is a conversational survey?
A conversational survey is different from old-school surveys. Instead of blasting out forms with a list of static questions, a conversational survey (like those built with Specific) engages participants in a live, chat-like dialogue. The AI agent responds to what attendees actually say, asks tailored follow-ups, and keeps the conversation relevant—feeling much more like a personal interview than a generic poll.
Here’s a quick comparison:
Manual Survey Creation | AI-generated Conversational Survey (Specific) |
|---|---|
Static, generic templates | Dynamically generated, tailored to your event and audience |
Manual and time-consuming to adjust | Update instantly by chatting with the AI survey editor |
Single-pass feedback with no follow-up | Context-aware follow-ups for deeper insights in real time |
Difficult to analyze open-ended text | AI analysis and instant summaries, themes, and insight extraction |
Why use AI for event attendee surveys? Using an AI survey builder unlocks more relevant, actionable, and timely feedback. The survey adapts to each attendee, surfaces pain points, and gives you a more accurate picture of your app’s usability—all with less manual effort. If you want to learn how to make one, see our guide on how to create a survey for event app usability.
Specific is designed to make conversational surveys as easy and engaging as possible, for both survey creators and respondents. With the best-in-class user experience, you get better, more useful feedback—every time.
See this event app usability survey example now
Capture real feedback by building an event app usability survey that adapts in real time and delivers actionable insights—see the difference conversational surveys make with Specific’s AI-powered tools.