This article will guide you on how to create an ecommerce shopper survey about delivery speed—and how Specific can help you build a tailored survey in seconds. Start by using our AI survey generator to create a professionally structured survey right now.
Steps to create a survey for ecommerce shoppers about delivery speed
If you want to save time, just click this link to generate a survey with Specific. Creating expert-level, conversational surveys is now quicker and easier than ever—especially with AI survey platforms like Specific designed for effortless survey creation.
Tell what survey you want.
Done.
You don’t even need to read further. AI will instantly create a survey with the right expertise, and it will even ask your respondents smart follow-up questions to gather deeper and more actionable insights, automatically.
Why delivery speed surveys for ecommerce shoppers matter
If you’re not running ecommerce shopper surveys about delivery speed, you’re missing out on direct, unbiased feedback about one of the most critical factors in online purchase decisions. Speed of delivery ranks at the very top of what shapes the shopper experience. For instance, 62% of online shoppers consider shipping speed critical to a positive online retail experience [1]. This is not a small edge—it’s a competitive essential.
Surveys reveal the top pain points and unmet needs around shipping. If you never ask, you’ll never know why visitors don’t return or why carts get abandoned at the last second. Insights from these surveys directly guide logistics improvements, messaging, and retention strategy. Without them:
You risk misjudging what delivery speed your audience expects.
Cart abandonment can remain a mystery (with 43% of consumers abandoning a cart due to slow shipping speeds [1]).
You may lose out to competitors who have already optimized for quick delivery.
Understanding the importance of ecommerce shopper feedback lets you refine not only operations, but the entire customer journey. In an environment where 63% of consumers will switch retailers after a slow delivery [1], measuring what your shoppers think about delivery speed is indispensable for retention and loyalty.
What makes a good survey on delivery speed?
Simplicity and clarity make a huge difference when collecting feedback on delivery speed from ecommerce shoppers. Aim for:
Clear, unbiased questions. Avoid leading language or complex structures that confuse or influence answers.
Conversational tone. Encourage honest, detailed responses by making the survey feel human, not robotic.
The measure of an effective delivery speed survey isn’t just how many people answer, but also how meaningful those answers are. You want a high quantity and a high quality of responses—so your questions should be accessible, yet open enough for shoppers to express their true experiences and frustrations.
Bad Practices | Good Practices |
---|---|
Vague, unclear wording (“How was your shipping?”) | Specific, metric-based (“How many days did your order take to arrive?”) |
Biased phrasing (“You liked the fast delivery, right?”) | Neutral language (“How satisfied are you with the delivery speed?”) |
No space for open feedback | Room for open-ended responses and explanations |
Question types and examples for ecommerce shopper survey about delivery speed
There are several approaches when composing questions for ecommerce shopper surveys about delivery speed. Here’s how (and why) to use each type:
Open-ended questions encourage respondents to provide detailed, nuanced feedback. These shine when you want to uncover pain points or stories you weren’t expecting. Use them early for exploratory insights or later to gather context after a structured question.
“Can you describe your last delivery experience with us? What stood out, good or bad?”
“If you could change one thing about our delivery speed, what would it be?”
Single-select multiple-choice questions are perfect for quantifying how many shoppers feel a certain way, setting benchmarks, and classifying experiences. Use these for pulse checks throughout your survey.
How satisfied are you with our current delivery times?
Very satisfied
Satisfied
Neutral
Dissatisfied
Very dissatisfied
NPS (Net Promoter Score) question types help gauge overall loyalty. If you want to dive deeper into NPS surveys about delivery speed, you can generate an NPS survey for ecommerce shoppers about delivery speed instantly on Specific. NPS questions work best after shoppers have received their order, giving you a clear measure of advocacy directly linked to shipping experience.
On a scale of 0–10, how likely are you to recommend us to a friend based on your delivery speed experience?
Followup questions to uncover "the why": After a shopper answers, asking “why?” adds context and depth that transforms raw data into usable insight. Smart AI-powered surveys automate this with personalized, context-aware probing—aiming to clarify or expand responses.
“You rated delivery as ‘neutral.’ Could you share what you expected versus what happened?”
Curious about other great question examples and tips on crafting the perfect delivery speed survey? Read our guide on the best questions for ecommerce shopper surveys about delivery speed for even more inspiration.
What is a conversational survey?
A conversational survey feels like chatting with a thoughtful interviewer, not ticking boxes on a stale form. This approach transforms traditional survey fatigue into a back-and-forth exchange where participants are more likely to open up, clarify their thoughts, and feel heard. The biggest advantage: AI survey generation like Specific’s is radically faster and more flexible than crafting a manual survey, letting you focus on insights, not admin.
Manual Surveys | AI-generated, Conversational Surveys |
---|---|
Require hours of design, iteration, manual setup | Ready in seconds from a simple description |
Static questions, fixed order | Dynamically adapts with smart follow-ups |
Dull, impersonal, easily ignored | Human-like, engaging, personalized flow |
Harder to analyze open text | Automatic AI-powered insight summaries |
Why use AI for ecommerce shopper surveys? AI-powered survey builders like Specific can ask questions, clarify answers in real time, personalize each chat, and summarize feedback—eliminating the drudgery of old-school survey tools and making it easy to generate expert-level AI survey examples in moments.
Specific’s conversational survey experience is best-in-class—easy to set up, enjoyable to complete, and designed to extract the richest possible feedback, both for the person running the survey and those responding. If you want a more in-depth walkthrough on how to create a survey using AI, check out our guide to building surveys with Specific.
The power of follow-up questions
Follow-up questions are where conversational AI surveys really shine. Automated followups, like those used in Specific, enable your survey to go beyond surface answers, gathering full context and surfacing insights that would otherwise require a whole separate outreach round—if you even got the chance. This is especially important for ecommerce shopper feedback on delivery speed, where ambiguous responses (“it was fine”) don’t help you move forward. Automated, context-aware followup questions save hours of email back-and-forth, clarifying intent and meaning instantly. Learn more about how this works in our feature article on AI-based automated follow-up questions.
Ecommerce Shopper: “Delivery was okay, I guess.”
AI follow-up: “Could you tell me what ‘okay’ means? Was there anything you expected that didn’t happen?”
How many followups to ask? Generally, two to three followups is all you need—deep enough to uncover the root causes, but not so much that shoppers feel pestered. Advanced platforms like Specific let you set limits so the conversation never feels tedious, and respondents can always move ahead when they’ve said enough.
This makes it a conversational survey: When you let the AI probe and clarify in real time, every survey becomes a genuine conversation—transforming feedback into dialogue without additional effort.
AI survey response analysis, followup synthesis, and theme discovery are all made effortless with the right tools. Even with lots of open-ended and followup responses, it’s easy to analyze them with AI. See how to do it effortlessly in our guide on analyzing survey responses using AI.
Automated follow-ups really are a new standard—so try generating a survey today and feel the difference for yourself.
See this delivery speed survey example now
Want deep insights fast? See how an AI-built, conversational delivery speed survey surfaces what your ecommerce shoppers truly think—capture actionable results before your competitors even know what’s missing.