Here are some of the best questions for an ecommerce shopper survey about delivery speed, along with tips on how to craft them. If you want to build a conversational survey fast, you can generate a ready-to-use AI survey in seconds with Specific.
Best open-ended questions for ecommerce shopper surveys about delivery speed
Open-ended questions help us dig beneath surface-level answers, letting customers share details and emotion in their own words. These are ideal for uncovering new trends or pain points around delivery speed, especially as expectations keep rising—did you know 74% of online shoppers expect delivery within two days? [1] Use open questions when you want to capture real stories, frustrations, or ideas you haven’t anticipated yet.
Can you describe your recent experience with the delivery speed of your order?
How did the delivery time compare to your expectations when you placed your order?
What impact did the delivery speed have on your overall satisfaction with our store?
Have you ever chosen not to buy from us (or another store) because of delivery speed concerns? If so, why?
What’s the fastest delivery experience you’ve had in online shopping, and how did it make you feel?
Were there any delays or issues with your delivery? Tell us what happened.
How important is fast delivery to you when shopping online?
What would make our delivery process stand out compared to other stores?
What would you change about how we handle delivery speed?
If you had to describe our delivery speed in one word, what would it be and why?
Best single-select multiple-choice questions for ecommerce shopper surveys about delivery speed
Single-select multiple-choice questions are perfect when we need to quantify preferences or spot patterns quickly. When shoppers expect delivery within two to three days (and 56% of those aged 18–34 even hope for same-day delivery [1]), structured questions help measure how well we’re meeting those expectations. They’re also a great starting point—a simple choice gets the conversation going, then follow-up questions bring out the why.
Question: How satisfied were you with the delivery speed of your recent order?
Very satisfied
Satisfied
Neutral
Dissatisfied
Very dissatisfied
Question: How long did your order take to arrive?
Same day
Next day
2-3 days
4-7 days
More than a week
Question: What’s your main reason for choosing our store over others?
Fast delivery
Low prices
Product selection
Easy returns
Other
When to followup with "why?" If a respondent selects "Dissatisfied" or "More than a week," jump in with a targeted "Why?" This lets us pinpoint problems—was the delay about shipping, communication, or something else crucial? Follow-ups turn bland numbers into actionable feedback. For example, if someone answers "Very dissatisfied," the follow-up could be: "Can you share what happened or why the delivery didn’t meet your expectations?"
When and why to add the "Other" choice? Use "Other" when you can’t anticipate every possible answer, especially for things like delivery issues or selection reasons. Follow-up questions after "Other" can uncover totally unexpected insights that standard choices miss.
NPS question for ecommerce shopper surveys about delivery speed
NPS (Net Promoter Score) is a gold standard for customer loyalty, and it’s especially relevant here—delivery speed directly impacts whether people recommend your store or not. We use a simple question: “How likely are you to recommend us, based on your delivery experience?” This approach helps track customer happiness and uncover root causes, with tailored follow-ups depending on their score. Want to launch an NPS survey about delivery speed? Try this NPS survey for ecommerce shoppers—it sets everything up in one click.
The power of follow-up questions
Great follow-up questions unlock the real story. Instead of letting vague replies slip by, we use smart, AI-powered probes to get all the context. With Specific, every answer triggers a follow-up that fits the situation (see more about automatic follow-up questions). This mirrors how an expert interviewer would dig deeper in real time—without endless emails or time-consuming clarification steps. That’s what makes conversational surveys shine.
Ecommerce Shopper: “Delivery was fine.”
AI follow-up: “Can you tell us which part of the delivery stood out (good or bad)?”
How many followups to ask? We find that two to three focused follow-ups usually unlock the details you want. But more isn’t always better—if you already have what you need, time to move on. Specific lets you set limits, so the chat stays engaging (not exhausting) for respondents.
This makes it a conversational survey: your respondents actually have a dialogue, not just ticking boxes. That’s why the experience feels natural—and you get far richer data.
AI survey response analysis—even though you’ll get a ton of unstructured stories, AI makes it simple to tag, sort, and spot patterns instantly. See our full guide on how to analyze survey responses using AI.
Ready to experience it? Try creating a conversational survey and watch how automated, real-time follow-ups change your understanding of delivery speed issues.
How to compose prompts for ChatGPT to generate survey questions about delivery speed
You can harness AI to come up with excellent survey questions, even if you’re not sure where to start. Here’s a basic prompt:
Suggest 10 open-ended questions for ecommerce shopper survey about delivery speed.
But you’ll always see better results if you give the AI more context about your audience, your goals, and your brand. For example:
I work for an ecommerce company that wants to improve customer satisfaction. Our main pain point is delivery speed—some shoppers expect same-day delivery, others are fine with 2-3 days. Suggest 10 open-ended questions to help us understand our shoppers’ expectations and pain points with delivery speed.
Next, you can ask GPT to help organize the output:
Look at the questions and categorize them. Output categories with the questions under them.
Pick categories that matter most, then prompt AI to go deeper on each:
Generate 10 questions for categories "expectations," "delivery problems," and "communication during shipping."
What is a conversational survey?
A conversational survey feels like chatting with a real person—your respondents answer questions and get instant, context-aware follow-ups. Instead of long, impersonal forms, every question can adapt based on what’s been said before. This is completely different from standard survey tools, where questions are rigid and often miss subtle feedback.
Manual Surveys | AI-Generated Conversational Surveys |
---|---|
Static, rigid flow | Dynamic, adjusts in real time to answers |
Respondents often skip details | AI asks for clarification or context |
Lots of manual analysis afterwards | Instant AI-powered analysis & summaries |
Harder to personalize questions | Feels more like a real conversation |
Why use AI for ecommerce shopper surveys? AI survey generators like Specific save huge amounts of time both in survey creation and analysis. You get more natural, honest insights because people feel like they’re actually being heard. Plus, you can create a survey that adapts on the fly, keeping shoppers—and their feedback—more engaged. If you want a seamless, sharp research process, this is the future.
Specific is recognized as a leader in AI-powered conversational surveys for a reason: we make it effortless to launch a truly engaging, mobile-friendly feedback loop. That’s great for you, and your respondents.
See this delivery speed survey example now
Want to experience conversational surveys that deliver deeper insights on delivery speed? See how Specific makes it easy—get richer feedback, fast follow-ups, and actionable analysis in just minutes.