This article will guide you on how to create a Customer survey about Product Feedback. With Specific, you can build such surveys in seconds—no expert skills or long setups required. Ready to generate a survey? Build yours instantly.
Steps to create a survey for Customer about Product Feedback
If you want to save time, just click this link to generate a survey with Specific.
Tell what survey you want.
Done.
Honestly, you don’t even need to read further. AI survey builders have leveled up: you just explain what you want, and the platform does the rest. With Specific’s technology, every survey is built with expert knowledge, and the AI even asks follow-up questions automatically to get you those deeper, actionable insights. To do it manually, check out the AI survey generator for custom survey creation—no forms, no frustration.
Why collecting customer product feedback really matters
If you care about keeping your customers happy, creating a well-structured Customer feedback survey is non-negotiable. Why? Because product teams too often guess at what customers want rather than simply asking. When you run regular feedback surveys, you unlock clear guidance on what to improve, spot patterns before they become problems, and actually show your customers that their voices are valued.
Customer feedback surveys are instrumental in enhancing business performance and customer satisfaction: more insights mean more opportunities to fix what’s not working and double down on what’s loved [1].
If you’re not running these, you’re missing out on direct insight into customer loyalty, retention, and advocacy.
Even more, asking for feedback lets you spot emerging trends in customer preferences fast, helping you stay ahead rather than just keeping up [2].
The bottom line: Don’t leave product decisions to chance. By asking customers about their experiences, you’re not only showing you care but also building a better product with less guesswork.
What makes a good survey on product feedback?
A good Customer survey on Product Feedback always relies on a few essentials. You want clarity, relevance, and a natural conversation—not a cold interrogation. Here’s what matters most:
Clear, unbiased questions: Make each question direct and free from leading language, so you actually get honest understanding of what’s good and what needs work.
Conversational tone: People open up in a friendly chat, not in a rigid checklist. Your questions should feel like you’re listening, not ticking boxes.
Bad Practices | Good Practices |
|---|---|
Vague questions (“How do you feel?”) | Specific prompts (“What one thing would you change in [product]?”) |
Leading wording (“Don’t you love our new feature?”) | Neutral language (“Tell us your honest thoughts about the new feature.”) |
Too many questions in one | One idea per question |
Remember, you’ll know you’ve built a good survey on product feedback if you’re getting both a high number and high quality of responses. You want quantity, but not at the expense of depth—conversational, easy-to-answer questions work best for both.
Types of questions for customer surveys about product feedback—with real examples
To get feedback that’s actually useful, mix up your question types. The format you choose sets the stage for both what you’ll learn and how honestly people respond.
Open-ended questions are gold when you want stories, specifics, or reasons—not just ratings. Use these at the start (or as follow-ups) to encourage detail and surface truths you didn’t know to ask about.
“What is your favorite thing about using our product?”
“If you could improve one thing, what would it be and why?”
Single-select multiple-choice questions give you quantifiable data and help respondents answer quickly. They’re perfect when you want to confirm a pattern or segment feedback.
Which area should we improve most?
Ease of use
Feature set
Customer support
Price
NPS (Net Promoter Score) question is a must if you want a bird’s-eye view of overall loyalty, plus it gives you an early warning sign if satisfaction is dropping. To instantly generate an NPS question tailored for customers and product feedback, try this NPS survey builder.
How likely are you to recommend our product to a friend or colleague? (0 = Not at all likely, 10 = Extremely likely)
Followup questions to uncover "the why": The most powerful answers often come after the first reply. Probing deeper with context-aware followup questions helps you truly understand the reason behind someone’s opinion. Example:
“You mentioned you’d like better support. Can you describe a recent situation where you felt let down?”
If you’re looking for more question ideas, best practices, or extra tips on writing quality customer survey questions about product feedback, see our guide here.
What is a conversational survey (and why AI changes everything)?
When we talk about conversational surveys, we mean a feedback process that feels like a natural back-and-forth—not just a static form. Respondents engage more deeply, and answers tend to be richer. AI survey generators like Specific take it a big step further: you describe your goals, and the survey instantly embodies expert structure, dynamic follow-ups, and language that feels human.
Contrast this with traditional manual survey creation. You spend hours crafting, editing, and sequencing, only to hope you got it right. With AI, you offload all that: let the platform build and refine a survey that’ll actually get answered.
Manual Surveys | AI-generated Surveys |
|---|---|
Time-consuming setup | Created in seconds from a prompt |
Stale, static questions | Expert, dynamic, context-aware |
Hard to analyze responses | AI analysis and summaries included |
Why use AI for Customer surveys? AI brings speed, intelligence, and adaptability. It means your survey isn’t just easier to make; it adapts to each respondent, probes for understanding, and gives you actionable intel—without any heavy lifting on your end. If you want to go deeper on how to create surveys like this, our guide on conversational survey creation breaks down each step. “AI survey example”, “AI survey builder”, and “conversational survey tools”—it’s all there.
Specific delivers a best-in-class experience in conversational surveys, with the kind of feedback flow that keeps customers engaged and surface insights your team can actually act on.
The power of follow-up questions
Too many surveys stop at the surface. But the real truth comes out when you know how to dig a bit deeper—and that’s where automatic followup questions shine. With Specific’s automated followups feature, AI asks smart, real-time “why” questions based on the responder’s own words. The result? You get context, not just a checkbox ticked. These followups make your survey conversational, just like a good interview would.
Customer: “The product is a bit confusing.”
AI follow-up: “Thanks for telling us! Which feature or section feels most tricky to use?”
How many followups to ask? Typically, 2–3 followups are plenty for each major question—enough to clarify and dig deeper, but without overwhelming anyone. You can always set a skip logic, moving on when the necessary information is collected. Specific lets you fine-tune this with a simple setting.
This makes it a conversational survey: Instead of a rigid form, your survey adapts and flows. It listens—just like a smart, curious researcher.
AI survey response analysis and response summaries are now effortless. Even if you collect dozens of honest, free-text answers, Specific lets you analyze results instantly. For details on easy AI-driven analysis, see the guide on analyzing customer feedback.
Automated followups are a new way to make surveys work harder for you—and they’re honestly fun to try. Give it a go and watch your insights multiply.
See this Product Feedback survey example now
Take action—create your own survey and experience a conversational, AI-powered feedback process that’s quick, smart, and focused on what really matters. See how effortless and insightful product feedback collection can be.