This article will guide you on how to create a Conference Participants survey about Sponsor Interactions. With Specific, you can build your survey in seconds—just generate it and collect real insights fast.
Steps to create a survey for Conference Participants about Sponsor Interactions
If you want to save time, just generate a survey with Specific—it takes seconds and works for any scope of survey you need.
Tell what survey you want.
Done.
You honestly don’t even need to read further. With AI, the survey is generated using expert-level knowledge, and it’ll automatically follow up with participants to dig for richer insights—no extra effort required. For any custom approach, you can tweak everything inside the AI survey generator. This is how modern surveys work.
Why surveying sponsor interactions matters
Surveying Conference Participants about sponsor interactions isn’t just another checkbox. It’s essential for understanding what sponsors do well, where the experience falls short, and how to deepen relationships. If you’re not running these, you’re missing out on data that drives better events and maximized sponsor value.
Consider this: 73% of attendees recall sponsors, and 65% visit the sponsor's website or social media page after the event [1]. That’s a massive impact on brand visibility and potential business. But without a targeted survey, you’ve got no way to capture WHY those numbers happen—are participants driven by content, swag, conversations, or something else?
You collect direct feedback for sponsors, improving their ROI.
You discover friction points, confusing offers, or missed networking moments.
Continuous feedback lets you showcase attendee value to sponsors—critical for renewals and new deals.
And from the sponsors' perspective, 72% report a positive ROI from event sponsorships [2]. But sponsors only get those results if their engagement strategies resonate—and the only way to find out is through participant feedback. The importance of Conference Participants feedback is, frankly, impossible to overstate. Don’t let these opportunities slide by.
What makes a good survey on sponsor interactions
Not all surveys deliver real value. A strong Conference Participants recognition survey about sponsor interactions stands out for a few reasons:
Clear and unbiased questions: Avoid leading questions or confusing phrasing that nudges respondents. You want clean, actionable responses.
Conversational and approachable tone: Encourage honesty and make participants feel comfortable sharing both praise and critical feedback.
Logical ordering: Start broad, then narrow down to specifics. AI survey makers like Specific handle this intuitively for you.
The best measure of survey quality is simple: high quantity and high quality of responses. If you’re seeing dropoff or vague answers, it’s a signal to rework your approach. Here’s what separates a strong survey from a poor one:
Bad Practices | Good Practices |
|---|---|
Vague, jargon-filled, or double-barreled questions | One clear topic per question, plain language |
Impersonal, robotic language | Conversational, relatable tone |
No space for elaboration or follow-up | AI-powered, adaptive follow-up questions |
Poor mobile experience | Mobile-friendly chat format |
It’s about making it easy (and appealing) for participants to share what actually happened—not what you expect to hear.
Types of questions for Conference Participants survey about sponsor interactions
Great sponsor interaction surveys don’t just stick to one style of asking. They use a mix. Here’s how that might look for your audience and topic:
Open-ended questions let participants explain their experiences in their own words. This is perfect when you want nuance or stories you’d otherwise miss. For example:
What made your interaction with event sponsors memorable or not?
Can you describe a sponsor interaction that led you to visit their website or booth?
Single-select multiple-choice questions are best when you need quick, structured data on preferences or behaviors. For example:
How did you first interact with a sponsor during the conference?
During a session or talk
At an expo booth
Via event app or website
I didn’t interact with any sponsors
NPS (Net Promoter Score) question helps you gauge overall satisfaction and the likelihood of recommending sponsor events/partners to others. These are foundational. You can quickly generate a NPS survey tailored for Conference Participants about Sponsor Interactions. For example:
On a scale from 0-10, how likely are you to recommend connecting with sponsors at future conferences to a colleague?
Followup questions to uncover "the why" are invaluable for understanding context. They clarify vague responses or dig deeper into surprising trends. For example, if someone says their sponsor experience was “okay,” follow-ups help you get the specifics:
What could have made the sponsor’s offering more appealing to you?
Was there a specific moment that made the interaction useful or not?
This layered approach to question types maximizes both breadth and depth of insights. Want even more ideas? Check out our detailed guide on the best questions to ask for a Conference Participants survey about sponsor interactions. We share pro tips and creative phrasings proven to unlock responses.
What is a conversational survey?
A conversational survey is more than just a list of questions—it's an interactive exchange that feels like a chat with a smart, attentive interviewer. Instead of rigid forms, conversational AI surveys (like those from Specific) adapt based on what the participant says, asking probing follow-ups to uncover the full story.
Compared to old-school/manual survey creation, AI survey generation brings massive benefits:
Manual Survey | AI-generated Survey |
|---|---|
Tedious setup, repetitive forms | Instant creation from a simple prompt |
No adaptive follow-up | Dynamic follow-up questions in real-time |
Low response rates | Mobile-friendly, chat-like flow boosts engagement |
Difficult analysis | AI-driven response summaries and insights |
Why use AI for Conference Participants surveys? You get the best of both worlds—an engaging experience for your attendees and smarter, automated insights for you and your sponsors. To see how easy it is, check out our step-by-step guide on how to create a survey in minutes using Specific’s platform.
For every AI survey example, Specific offers a best-in-class conversational survey interface, making the feedback process smooth and intuitive, whether you’re on desktop or mobile. Both survey creators and respondents benefit from a seamless, natural dialogue that feels nothing like a boring form.
The power of follow-up questions
The secret to unlocking true insights? Automated, AI-powered followup questions. Specific’s AI knows how to prompt for clarification, context, or detail in real time—no need for you to circle back via email or chase someone down after the fact. Learn more about automatic AI followup questions and why they’re game changers for qualitative research.
Here’s how clarity can quickly fall apart without smart follow-ups:
Conference Participant: "I spoke to a few sponsors, it was fine."
AI follow-up: "What could sponsors have done to make the experience more valuable for you?"
How many followups to ask? In most cases, 2–3 targeted followups strike the right balance—enough to clarify and explore, but not so many that respondents tune out. Specific lets you set a limit: after you get your key info, it moves on, keeping the conversation natural and effortless.
This makes it a conversational survey: you’re not just collecting data—you’re having a real dialogue, which keeps participants engaged and generates richer insights every time.
Effortless AI analysis of open-text answers: With all these follow-ups, you’ll get lots of unstructured feedback—but that’s not a problem. AI-driven analysis tools (see our guide on analyzing responses) make it a breeze to extract meaning from every response.
These automated followup questions are still new for most, so try generating a survey for your next event and see just how different (and effective) feedback can become.
See this Sponsor Interactions survey example now
Start building your Conference Participants survey about Sponsor Interactions to unlock actionable feedback and create conversations that matter, not just questions and answers. The edge is in the follow-up—see what differentiates a truly conversational survey, and make every response count. Create your own survey and see the results for yourself.