Best questions for conference participants survey about sponsor interactions

Here are some of the best questions for a conference participants survey about sponsor interactions, plus tips to craft them for rich, actionable insights. With Specific, you can build this kind of survey in seconds—just describe your needs and let AI do the heavy lifting.

Best open-ended questions for conference participants survey about sponsor interactions

Open-ended questions let us uncover deep, honest feedback you won’t get from just ticking boxes. They’re perfect when you want to discover the “why” behind experiences or gather stories and suggestions that lead to real improvements. Here are the essential open-ended questions to ask:

1. What aspects of your interactions with sponsors at the conference stood out to you the most?

2. Can you describe a memorable or impactful moment you had while engaging with a sponsor?

3. What could sponsors have done differently to enhance your experience?

4. How did sponsor booths or activities influence your perception of the conference overall?

5. Were there any difficulties or frustrations when interacting with sponsors? Please explain.

6. What did you find most valuable about the information or resources provided by sponsors?

7. What suggestions do you have to make sponsor interactions more relevant to your interests?

8. Did any sponsor product demonstrations capture your attention? What made them effective or not?

9. How did sponsor activities compare to your expectations before attending the conference?

10. If you could give conference sponsors one piece of advice for next time, what would it be?

Giving participants space to elaborate helps us identify patterns, discover unmet needs, and hear the authentic voice of attendees. Research confirms that AI-powered conversational surveys can drive up response rates by as much as 25% because they feel natural and less transactional[1].

Best single-select multiple-choice questions for sponsor interactions surveys

Single-select multiple-choice questions are great when we need to quantify opinions or categorize experiences quickly. They work well as “conversation starters” too—some people find it much easier to pick an initial answer before diving deeper.

Question: How would you rate your overall experience interacting with sponsors at the conference?

• Excellent

• Good

• Fair

• Poor

Question: Which sponsor activity did you spend the most time engaging with?

• Booth visits

• Workshops or presentations

• Giveaways or contests

• Networking events

• Other

Question: Did sponsor interactions influence your opinion about the event?

• Significantly improved

• Somewhat improved

• No impact

• Somewhat worsened

• Significantly worsened

When to followup with "why?" If a respondent selects “Fair” or “Poor” for sponsor interactions, asking “Why did you feel this way?” as a follow-up can reveal root causes or suggestions that aren’t obvious from the choice alone. That kind of layered understanding is powerful for making changes that actually matter to participants.

When and why to add the "Other" choice? The “Other” option makes sure you aren’t forcing participants into predefined buckets. When someone picks “Other,” follow up with “Please specify,” and you just might uncover a new sponsor activity or concern you hadn’t considered—these unexpected insights are gold for future planning.

NPS survey question for sponsor interactions

NPS (Net Promoter Score) is a staple for measuring overall sentiment with a simple question: “How likely are you to recommend sponsor interactions at this conference to a colleague?” Using NPS here makes a lot of sense because it quickly captures the emotional temperature and opens up segmented follow-ups—detractors, passives, and promoters all have different follow-up needs. If you want a jumpstart, you can generate an NPS survey for conference participants about sponsor interactions automatically.

The power of follow-up questions

Asking smart follow-ups is where conversational surveys truly shine. Instead of missing out on context or settling for vague responses, we use AI to prompt for more detail right when it’s needed. Automated follow-up questions in Specific work in real time, just like a skilled interviewer would—saving you countless back-and-forth emails or manual outreach.

• Participant: “I liked the sponsor booths.”

• AI follow-up: “What did you enjoy most about the sponsor booths?”

• Participant: “The giveaways were good.”

• AI follow-up: “Which giveaway did you find most valuable, and why?”

How many followups to ask? We find that 2-3 well-placed follow-ups get the richest context—enough detail, but not overwhelming. You can always set a stop rule so that if the answer becomes clear, the AI goes to the next question. Specific makes this customizable and straightforward.

This makes it a conversational survey: With each tailored follow-up, the survey feels less like a form and more like a real conversation, increasing both engagement and the value of responses.

AI survey response analysis: Even if you gather hundreds of open-ended responses, it’s easy to make sense of it all. With AI survey response analysis, you can extract key themes instantly—no need to manually code answers or wade through endless spreadsheets.

Try generating a survey with automatic follow-ups—even just as a demo—to see how much richer, faster, and more actionable your feedback can be.

How to prompt ChatGPT (or GPTs) for great conference participant questions

If you want AI to generate custom survey questions, a good prompt goes a long way. Start with:

Suggest 10 open-ended questions for Conference Participants survey about Sponsor Interactions.

But here’s the trick: The more context you give—about your goals, the type of event, or specific outcomes—the better the AI’s output. For example:

We’re organizing a tech industry conference and want to improve how our sponsors engage with attendees. Suggest 10 open-ended questions for conference participants to gather detailed feedback on sponsor interactions. Focus on opportunities, pain points, and actionable suggestions.

Once you get your list of questions, try this next:

Look at the questions and categorize them. Output categories with the questions under them.

This helps you spot priority areas. Let’s say you like questions in the “Improvement Suggestions” or “Impact Assessment” categories—go further:

Generate 10 questions for categories Improvement Suggestions and Impact Assessment.

Prompting this way quickly gives you deep, diverse question sets tuned to your unique context.

What is a conversational survey?

A conversational survey is exactly what it sounds like: instead of a long, static form, it’s an interactive chat—powered by AI—that adapts to what the respondent says. This is a leap beyond traditional surveys, which typically deliver flat, one-size-fits-all experiences that can make participants tune out.

Let’s see how creating a survey by chatting with AI stacks up against old-school manual building:

Why use AI for conference participant surveys? Quite simply, using AI for your conference feedback doesn’t just make surveys quicker to build—it makes them more effective. Completion rates can jump to 70%-80% versus 45%-50% for traditional forms[2]. You get richer, more relevant answers, fewer abandoned surveys, and the flexibility to drill deeper “in the moment.” Curious how to set one up yourself? Check out this detailed guide on how to create a conference participant survey about sponsor interactions.

Specific’s conversational surveys give you best-in-class UX: the process is smooth and engaging for both you and your respondents. It’s not just a survey; it’s a conversation that delivers insights you can trust.

See this sponsor interactions survey example now

See how easy it is to collect deeper, richer sponsor feedback from participants—automatically, conversationally, and with instant AI-powered analysis. Try it now and unlock actionable insights for your next conference.