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How to create canceled subscribers survey about onboarding experience

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Adam Sabla

·

Aug 23, 2025

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This article will guide you on how to create a Canceled Subscribers survey about Onboarding Experience. With Specific, you can build surveys like this in seconds using AI. Generate your own survey instantly.

Steps to create a survey for Canceled Subscribers about onboarding experience

If you want to save time, just click this link to generate a survey with Specific.

  1. Tell what survey you want.

  2. Done.

Honestly, you don’t even need to read further. The AI survey builder will generate the entire survey—applying expert knowledge to your specific needs. It will even ask respondents smart follow-up questions to get you richer insights you’d normally miss with regular forms. If you want to start from scratch or adjust details, try the AI survey generator—it’s that simple.

Why feedback from canceled subscribers about onboarding really matters

If you’re not running these surveys, you’re definitely missing out on insights that directly impact product retention and growth. Here’s why.

  • Onboarding determines first impressions. If it’s confusing or overwhelming, people leave before they even get to know your product.

  • Data shows a third of your churn traces back to onboarding. Specifically, 32% of customers will churn after a poor onboarding experience [1]. That’s not a minor leak—it’s a gaping hole in your retention bucket.

  • You can’t fix what you don’t understand. Most companies fly blind after a user leaves. But if you actually ask people “why did you leave?”, you open the door to actionable fixes, not guesses.

Importance of canceled subscribers feedback goes even further: if you skip these conversations, you’re not just missing the “what went wrong”—you’re forfeiting a chance to build loyalty, improve referrals, and even win people back through improvements they wanted in the first place. Regular canceled subscribers recognition surveys are crucial checkpoints on this journey.

With Specific, you can automate the process, ask the right questions, and never let these opportunities slip. For more tips, see our guide on the best questions for canceled subscribers around onboarding.

What makes a good survey on onboarding experience?

A great canceled subscribers survey about onboarding experience does two things: it gets people talking honestly, and it gets you answers you can use. That means:

  • Clear, genuinely unbiased questions—no leading prompts or jargon that confuse or tilt answers.

  • Conversational tone—people are more open when it feels like a natural chat, not a formal grilling.

  • Logical flow, not overwhelming—questions should follow a story, not scattershot demands for data.

Bad practices

Good practices

“What did you hate about us?”
Too harsh, leading.

“Could you tell us about any part of onboarding that could be improved?”
Open, neutral.

Yes/No questions only.

Mix of open and multiple-choice, with follow-ups.

Long blocks of questions with no context.

Conversational, each question flows from the last.

The real indicator of a good onboarding experience survey? The quantity and quality of responses. You want both: enough people responding (not dropping off), and honest, detailed feedback—not just a “meh” click-a-box.

What are question types—with examples—for canceled subscribers surveys about onboarding experience?

Choosing the right question types is how you capture detail and context. Let’s break down the essentials for a successful canceled subscribers survey on onboarding experience. You’ll want a mix—and here’s why:

Open-ended questions: These questions let people tell their story in their own words. They’re great for discovering the unexpected—like pain points or missing features that don’t show up in a checkbox list. Use these when you want nuance or emotions. For example:

  • “What was the most confusing part of our onboarding process?”

  • “Can you describe your overall first impression after signing up?”

Single-select multiple-choice questions: Use these when you want structured data or need to categorize responses. They reduce friction for respondents and make analysis easier—especially when looking for patterns over time. For instance:

What was your primary reason for canceling after onboarding?

  • Poor onboarding guidance

  • Product didn’t meet my needs

  • Setup was too complicated

  • Other

NPS (Net Promoter Score) question: Best for getting a quick sense of overall satisfaction with the onboarding experience and predicting retention. NPS is easy to benchmark and act on. You can generate an NPS survey for canceled subscribers onboarding experience in seconds with Specific. Example:

On a scale of 0-10, how likely are you to recommend our product to a friend after your onboarding experience?

Followup questions to uncover "the why": Open-ended, single-select, or NPS responses are just a starting point. You want to probe deeper—“what made you choose that?”, or “how could it be improved?” Tailored followups are gold for clarity and context. For instance:

  • “You mentioned the setup was complicated. Can you share where you got stuck?”

  • “What support or resources could have made onboarding easier for you?”

If you want more inspiration, check our in-depth article on best questions for canceled subscribers onboarding experience surveys. You’ll get tactical tips and real-world tested ideas.

What is a conversational survey?

A conversational survey goes beyond boring checklists. It feels like instant messaging with a real person—where questions adapt, probe, and acknowledge context as the respondent answers. It’s chat, not a quiz. Specific offers a best-in-class user experience for conversational surveys, so both you and your respondents feel at ease.

Here’s how AI survey generation with Specific is different from doing it manually:

Manual surveys

AI-generated surveys

Write each question yourself
Lots of form fields
Static, generic logic

Just tell the AI what you want
Instant expert draft
Dynamic, real-time followups

Missed opportunities for insight
Respondents drop out

Conversational, engaging
Higher completion and response quality

Why use AI for canceled subscribers surveys? Simple: you save time, reduce cognitive load, and unlock insights you’d miss with forms. Instead of clunky forms, you get an AI survey example perfectly tailored to onboarding experience. This approach is what makes platforms like Specific stand out.

If you want a step-by-step guide, we’ve covered the process in how to create a survey for canceled subscribers on onboarding experience.

The power of follow-up questions

Follow-up questions are where conversational surveys really shine. They turn initial answers—often vague—into detailed, contextual stories. Instead of a dead end, you get “why” and “how” spelled out for every canceled subscriber.

Specific’s automated AI follow-up questions feature means the AI can instantly generate tailored, context-aware followups to dig deeper, just like a skilled human interviewer would. Learn more about the automated followup questions feature.

Let’s see the difference:

  • Canceled Subscriber: “I just got confused at the start.”

  • AI follow-up: “Can you share in more detail where the confusion happened? Was it a step-by-step guide, video, or something else?”

How many followups to ask? Usually, 2–3 is plenty for each topic. You want to go just deep enough for clarity. With Specific, you can choose to skip to the next question once you gather what you need—no forcing respondents to laboriously repeat themselves.

This makes it a conversational survey: Instead of a static form, you’re having a real back-and-forth. That’s what gets you honest, actionable responses.

AI survey response analysis, qualitative data, text summarization: These might seem intimidating if you’ve ever tried to review long, detailed survey answers by hand. With AI, it’s simple: instantly analyze all open-ended and followup answers using Specific’s AI survey analysis tools. If you want to dive deeper, check our guide on how to analyze survey responses with AI.

These automated followup questions are genuinely game-changing. Try generating a survey with Specific and see how the entire process feels conversational and dynamic, not rigid or generic.

See this onboarding experience survey example now

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Sources

  1. Zipdo.co. 32% of customers will churn after a poor onboarding experience.

  2. BusinessWire. 90% of companies experience abandonment during the digital onboarding process.

  3. LinkedIn. 68% of SaaS customers churn due to poor onboarding.

Adam Sabla - Image Avatar

Adam Sabla

Adam Sabla is an entrepreneur with experience building startups that serve over 1M customers, including Disney, Netflix, and BBC, with a strong passion for automation.

Adam Sabla

Adam Sabla is an entrepreneur with experience building startups that serve over 1M customers, including Disney, Netflix, and BBC, with a strong passion for automation.

Adam Sabla

Adam Sabla is an entrepreneur with experience building startups that serve over 1M customers, including Disney, Netflix, and BBC, with a strong passion for automation.