Here are some of the best questions for a webinar attendee survey about agenda preferences, plus a few expert tips on how to create them. You can instantly build a conversational survey about agenda preferences using Specific and start collecting insights in seconds.
Best open-ended questions for webinar attendee agenda preferences
Open-ended questions are the gold standard for uncovering in-depth feedback. They let respondents share thoughts in their own words—a must for understanding nuanced needs, frustrations, or wishlists. Use them when you want authentic, story-driven data that reveals not just "what," but "why," even if open-ended questions may have slightly lower response rates compared to closed formats. For context, a Pew Research Center study found that open-ended questions in online surveys have an average nonresponse rate of 18%, but the value of detailed feedback often outweighs the risk of silence [1]. Here are ten of the most effective open-ended questions you should consider:
What topics would you most like to see included in our webinar agenda?
Was there anything missing in our previous webinar agendas that you wish we had covered?
What time of day works best for you to attend a webinar?
Which session formats do you prefer (e.g., Q&A, presentations, workshops) and why?
Can you share an example of a memorable webinar you attended—what made the agenda stand out?
How long do you think each session in the agenda should ideally run?
Are there specific speakers or types of presenters you want to see on the agenda?
What are your main learning objectives when attending webinars on this topic?
If you could change one thing about our typical webinar schedule, what would it be?
What additional features (networking, polls, breakout rooms) do you wish were included in the agenda?
Best single-select multiple-choice questions for webinar attendee agenda preferences
Single-select multiple-choice questions are perfect when you want to quantify preferences or offer respondents a low-friction way to participate. For example, if your goal is to spot trends quickly—like ideal times or preferred topics—multiple-choice is the clear winner. They’re also useful as conversation starters: people often find it easier to first pick an option, and you can later explore their reasoning with a follow-up.
Question: Which of the following agenda items is most important to you for our upcoming webinar?
Expert keynote
Interactive Q&A session
Breakout discussion rooms
Live product demo
Other
Question: What is your preferred duration for each agenda segment?
15 minutes
30 minutes
45 minutes
60 minutes
Question: Which session format would you most like to see in the next webinar?
Panel discussion
Solo presentation
Hands-on workshop
Q&A with audience
When to followup with "why?" In most cases, whenever a respondent selects a multiple-choice question (especially one about preferences, like "preferred duration" or "session format"), a simple "why did you choose this?" follow-up uncovers the thinking behind their pick. For example, if someone selects "breakout discussion rooms," a smart follow-up might be, "Can you share what you value most about breakout discussions in a webinar?"
When and why to add the "Other" choice? Always consider adding "Other" as a choice when you want to make sure you’re not boxing in respondents. Unexpected suggestions often surface here, leading to valuable, actionable insights you might not have anticipated. Use follow-up questions to dig into their “Other” responses.
NPS question for webinar attendee agenda preferences
Net Promoter Score (NPS) is a proven method for measuring overall satisfaction and loyalty. For webinar attendee feedback on agenda preferences, it can tell you whether the agenda actually adds value or leaves people indifferent. For example, you could ask, "On a scale of 0-10, how likely are you to recommend this webinar’s agenda to a colleague?" This gives you a quantified snapshot of advocate vs. detractor opinions. See this preset NPS survey for webinar attendees about agenda preferences if you want Specific to generate one for you instantly.
The power of follow-up questions
Survey research consistently shows that question design affects participation and clarity. Open-ended questions on their own can yield unclear or incomplete responses. By adding smart, AI-driven follow-ups—like those in Specific's automated followup feature—you transform your survey into a real conversation. These followups gather context in real time, just like an expert interviewer. This dynamic approach is proven to boost both the quality and depth of feedback, and helps counteract the roughly 18% nonresponse rate often seen in open-ended online survey questions [1].
Webinar attendee: "I like interactive sessions."
AI follow-up: "What makes the interactive sessions most valuable for you during a webinar?"
How many followups to ask? Generally, 2-3 well-crafted follow-ups is the sweet spot. This balance uncovers the detail you need, without overwhelming your respondents. You can also enable a setting to skip to the next question as soon as you get a satisfactory answer—Specific handles this automatically.
This makes it a conversational survey—respondents feel heard, and you get responses that are fuller and far less ambiguous than plain forms.
Analyze unstructured answers easily—No need to dread heaps of open-ended responses. With AI-powered tools like Specific’s survey response analysis, you can query and summarize the results conversationally—even when you’re dealing with large amounts of qualitative feedback. You can also check out how to analyze survey responses using AI for more.
Automated followups are a new and game-changing approach—try generating your own survey and see how it feels to chat with your audience at scale.
How to prompt ChatGPT (and other GPTs) for great agenda survey questions
If you want to create your own questions using generative AI, a great prompt makes all the difference. Start simple:
Suggest 10 open-ended questions for Webinar Attendee survey about Agenda Preferences.
But always add more context for better results. For example, describe your audience and your goal:
"Our audience consists of professionals in digital marketing. We want our webinar agenda to be relevant and practical. Suggest 10 open-ended questions for a Webinar Attendee survey about Agenda Preferences that will help us spot overlooked topics."
Next, ask your AI: categorize the questions it generated, so you can home in on the categories you want to explore.
Look at the questions and categorize them. Output categories with the questions under them.
Finally, pick the most important categories and prompt:
Generate 10 questions for categories 'session format' and 'preferred time slot.'
What is a conversational survey?
A conversational survey is a modern, interactive way to collect feedback. Instead of making respondents fill out static forms, you engage them in a back-and-forth chat—guided by AI if you use advanced tools like Specific. Here’s a quick comparison:
Manual surveys | AI-generated surveys |
|---|---|
Static list of questions | Dynamic, adapts to respondent's answer |
Often impersonal | Feels like a human conversation |
No interactive follow-ups | AI asks context-aware followup questions in real time |
Manual analysis needed for open-ended responses | Instant AI-powered categorization, summaries, and exploration |
Harder to engage respondents | Conversational, increases participation and completion rates |
Why use AI for webinar attendee surveys? With the average webinar attendance rate at 67% and post-webinar survey response rates around 25% (rising to 50% for exceptional experiences) [2] [3], leveraging AI makes every answer count—by making participation easier and data richer. AI survey examples show that conversational surveys get better, clearer answers, especially when combined with features like automatic AI follow-ups and real-time analysis.
If you're interested in building powerful, flexible conversational surveys or want to see how a fully featured AI survey builder works, read how to create a webinar attendee survey about agenda preferences, or jump right in with the AI survey generator. The Specific platform delivers a best-in-class, seamless experience—whether you’re refining agenda preferences or exploring new feedback areas.
See this agenda preferences survey example now
Don’t just send another generic form—make your webinar attendee survey a conversation and discover what your audience really values. See actionable insights, richer context, and a smoother experience for both you and your respondents. Try it now!