Best questions for marketplace sellers survey about shipping experience

Here are some of the best questions for a marketplace sellers survey about shipping experience, plus practical tips to maximize insights. You can build a conversational survey with Specific in seconds.

Best open-ended questions for marketplace sellers shipping experience surveys

When we want authentic, nuanced feedback, open-ended questions shine. They give marketplace sellers space to express what’s great, frustrating, or unexpected about their shipping experience—insights often missed with pre-set choices. Use open-ended questions when you seek stories, don’t want to miss the “why,” or when you’re still exploring what issues actually matter.

1. What is the most significant shipping challenge you've faced as a marketplace seller?

2. Can you describe a positive shipping experience that stood out for you?

3. How do shipping speed and cost impact your decision to use a particular logistics provider?

4. What would you change about your current shipping process if you could?

5. Share an example when a delayed or lost delivery affected your customer relationship.

6. How do you typically handle customer complaints related to shipping?

7. What information do you wish you had from the marketplace or logistics provider during the shipping process?

8. How are you managing shipping expectations with your buyers?

9. If you could suggest one improvement to the marketplace’s shipping policy, what would it be?

10. In your opinion, what role does shipping play in creating repeat customers?

Well-crafted open-ended questions capture details and context, while keeping respondents engaged. Remember, delivery experience plays a huge role: **81.4% of Australian consumers are unlikely to buy again after a negative delivery** [1]. Getting qualitative stories behind these numbers is invaluable.

Best single-select multiple-choice questions for marketplace sellers shipping experience

We reach for single-select multiple-choice questions when we need to track trends, quantify common challenges, or make response-time fast. They lower effort for sellers, get you neat data for stats or dashboards, and can open the door for deeper “why” questions later.

Question: What is your biggest pain point in the shipping process?

• Shipping costs

• Delivery speed

• Damaged/lost items

• Poor tracking visibility

• Other

Question: How satisfied are you with current shipping options offered by the marketplace?

• Very satisfied

• Satisfied

• Neutral

• Dissatisfied

• Very dissatisfied

Question: How often do you offer free shipping to customers?

• Always

• Sometimes

• Rarely

• Never

When to follow up with “why?” When a seller selects an option like “Delivery speed” as a pain point, don’t stop there. A follow-up—“Why does delivery speed cause issues for you?”—can surface root causes, such as unreliable carriers or shipping region constraints. Following up uncovers the details you need, rather than leaving you guessing about broad trends.

When and why to add the “Other” choice? “Other” lets respondents introduce issues you haven’t anticipated. If a seller selects “Other,” follow up to clarify, and you might spot new friction points—maybe a marketplace policy or a packaging issue. Those unexpected insights often become the most actionable findings.

Should you use an NPS question for shipping experience?

NPS (Net Promoter Score) asks—“How likely are you to recommend this shipping service to other sellers?”—on a 0–10 scale. For marketplace sellers, it’s a proven way to measure shipping-related loyalty and predict retention. Considering that 98% of consumers state shipping affects their brand loyalty [2], measuring NPS around your shipping process surfaces both strong promoters and potential detractors—and preps you to ask why.

If you want to launch an NPS shipping experience survey for your marketplace sellers, you can generate one with Specific instantly.

The power of follow-up questions

Follow-up questions—especially those generated by smart AI—are the secret to deeper understanding. These dynamic prompts turn flat responses into full stories. With automated AI follow-up questions in Specific, the system asks tailored follow-ups in real time, just like a skilled interviewer, digging into context and clarifying vague responses.

• Seller: “Shipping costs are too high.”

• AI follow-up: “Can you share which parts of the shipping costs are most problematic and how they affect your margins?”

• Seller: “Delivery speed varies.”

• AI follow-up: “Are there particular carriers or regions where the speed is more unpredictable?”

Without these follow-ups, you might only hear “cost is an issue,” but never learn if it’s carrier fees or packaging driving those costs. A brief or confusing reply becomes a clear, actionable story.

How many follow-ups to ask? Usually, 2-3 follow-ups are enough. The goal is clarity, not interrogation. In Specific, you can set this limit, plus allow respondents to skip ahead once their point is clear. This keeps things conversational but efficient.

This makes it a conversational survey: you’re not just filling a form, but having a thoughtful chat—which boosts engagement and data quality.

AI analysis of free-text and follow-ups is effortless—thanks to tools like Specific’s AI survey response analysis. Even with rich, unstructured answers, you can summarize themes, spot outliers, and explore sentiment patterns by simply chatting with AI about responses.

Conversational follow-ups are a new standard. Try generating a survey to see the real difference they make in the depth and clarity of feedback.

How to use GPT prompts to generate shipping experience survey questions

If you want to brainstorm on your own—or instruct ChatGPT or any GPT-based AI to do the creative lifting—start with a straightforward prompt:

Suggest 10 open-ended questions for marketplace sellers survey about shipping experience.

But the real power comes from adding context: describe your audience, what you want to know, and even your business goals. You could say—

We run an online marketplace and want to understand how our sellers experience shipping. We’re exploring pain points, what works, and how logistics impacts repeat business. Suggest 10 open-ended questions that dig into these areas.

Next, organize your work:

Look at the questions and categorize them. Output categories with the questions under them.

Now, home in on what matters most:

Generate 10 questions for the “shipping delays and reliability” and “customer service” categories.

Prompting step by step gets you from brainstorm—> structure —> focus, improving question quality every round.

What is a conversational survey?

A conversational survey isn’t just a list of questions—it’s an interactive experience. Respondents chat with an AI that listens, probes, clarifies, and makes the feedback session feel like a genuine conversation, not a boring form. Each answer can trigger tailored follow-up questions, real-time validation, or dynamic flows. The end result? Richer data and happier respondents.

Manual survey creation, in contrast, means drafting every question, designing the logic, and building response pathways one by one. AI survey generators like Specific turn this process on its head: describe your needs, and the AI instantly proposes expert-level questions, adapts them to your goals, and adds smart follow-up logic. This saves hours—and makes your survey smarter from the start.

Why use AI for marketplace sellers surveys? With shipping and logistics evolving so fast, and sellers spread across regions, you want to collect insights rapidly, iterate on survey design, and uncover patterns in minutes—not months. AI survey builders let you do just that, without sacrificing quality or missing key pain points.

Looking for an AI survey example or want the best AI survey maker for shipping experience feedback? Specific offers best-in-class tools for building conversational surveys, so the feedback process is smooth and genuinely engaging for both survey creators and sellers.

See this shipping experience survey example now

Ready to capture real insights from your sellers? See this conversational survey example for shipping experience and turn feedback into action—fast, with powerful follow-up and effortless analysis.