Here are some of the best questions for a Hotel Guest survey about family friendliness, plus key tips for designing surveys that get valuable feedback. If you want, you can instantly generate a conversational survey on this topic in seconds with Specific.
Best open-ended questions for family friendliness feedback
Open-ended questions let guests describe their unique experiences—in their own words. This is where hidden gems and unmet needs come to light, especially when it comes to something as personal as traveling with family. Use these questions when you want rich detail or fresh suggestions that multiple choice can’t supply.
What made you feel most comfortable when staying here with your family?
Which amenities did your children enjoy the most, and why?
Were there any family-friendly features you felt were missing during your stay?
Can you describe any memorable experiences your family had at our hotel?
What improvements would make your next family stay even better?
How well did our staff accommodate your family’s specific needs?
Were there any challenges you faced with your children during your stay?
How did our room setup work out for your family?
Describe your experience with the children’s entertainment options.
Is there anything else you’d like to share that could help us improve family stays?
It’s worth remembering here that about 70% of traveling families explicitly look for child-specific amenities when choosing a hotel, so your survey should leave space for guests to mention those details in their own words [1].
Top single-select multiple-choice questions for a hotel guest survey
Single-select multiple-choice questions are your best friend when you want to spot clear trends in feedback. They’re ideal for quantifying satisfaction and surfacing quick wins—plus, they give guests a low-effort way to answer, which can raise response rates. You can followup based on their answer to get more insight, or simply spot what’s working well at a glance.
Question: Which family-friendly amenity did you use most during your stay?
Children’s play area
Kids’ menu or on-site restaurant
Swimming pool with children’s zone
Babysitting or childcare services
Other
Question: How would you rate the suitability of our rooms for families?
Excellent
Good
Average
Poor
Question: Did your children influence which activities your family did during your stay?
Yes, mostly
Partly
No
When to followup with "why?" Use “why?” as a followup when you want to boost context. For example, if a guest rates room suitability as “Poor,” ask why it didn’t meet their expectations. Their answer might reveal issues with room size, safety, or noisy neighbors—which about 79% of families say is a crucial factor in accommodation choice [3].
When and why to add the "Other" choice? Whenever you suspect your list might not cover every guest’s reality, include an “Other” option. This lets guests surface something totally new—follow up to find out more, so you catch hidden opportunities or weak spots in your family offering.
Should you include an NPS-style question?
NPS (Net Promoter Score) asks “How likely are you to recommend us to a friend or family member?” on a scale from 0 to 10. It’s a gold standard for benchmarking loyalty—and for hotels targeting families, it reveals if you’re delighting or disappointing this crucial audience. Since personalized experiences can boost satisfaction scores by up to 20% [5], tracking NPS specifically for family friendliness is a smart, focused metric.
If you want to try an NPS-based approach, Specific can build your NPS survey on family-friendliness in just a click. The power is in customizing followup questions so you don’t just get a score, but rich, actionable reasons behind it.
The power of follow-up questions
Follow-up questions are where good surveys become great. Asking “why?” or prodding for details transforms empty feedback into rich insight—saving you endless back-and-forth emails, and avoiding guesswork. We built automated AI followup questions into Specific for this very reason: the right follow-up makes a survey feel like a thoughtful conversation.
Hotel Guest: “The play area was nice.”
AI follow-up: “In what ways did the play area contribute to your family’s enjoyment? What could make it even better for kids?”
That’s where deeper understanding comes from—and why AI-powered, context-aware followups unlock richer insights about what families actually want, whether it’s entertainment, food, safety, or something you never even thought of.
How many followups to ask? In practice, two or three well-timed followups are enough to get the detail you need—without overwhelming your respondent. Specific lets you define exactly how deep to probe, and can automatically skip ahead when the information is clear.
This makes it a conversational survey: Instead of a static form, your survey feels more like a smart interview—respondents relax, and you learn what truly matters to hotel guests traveling with families.
AI analysis, even for open feedback: Worried about reviewing all those open responses? Modern AI does the heavy lifting. AI survey analysis finds patterns, groups common themes, and helps you summarize feedback—no matter how much text you get.
Automated followups are a new research superpower. Try creating your own conversational survey and watch the insights start rolling in.
The best prompts for AI-generated family friendliness questions
You can use AI tools like ChatGPT or expert AI survey generators to brainstorm strong survey questions, but the best results come from great prompts. Start simple:
Suggest 10 open-ended questions for Hotel Guest survey about Family Friendliness.
But you’ll get much stronger, survey-ready results if you also give context: who you are, hotel type, amenities, location, goals (for example, “learn what matters most to traveling families”). Try something like:
I manage a mid-size hotel with a focus on families. Our amenities include a kid’s pool, play area, large family rooms, and on-site restaurant with a children’s menu. Suggest 10 open-ended questions that will help us understand how to improve our family-friendly offering.
Review the results and group similar questions by theme for more structure:
Look at the questions and categorize them. Output categories with the questions under them.
Pick the categories that matter most, then dig deeper:
Generate 10 questions for categories “room experience”, “child-specific amenities”, and “staff interactions.”
What is a conversational survey?
A conversational survey is a dynamic, chat-like survey that adapts to each respondent—asking smart followups, clarifying context in real time, and capturing the whole story. Instead of cold, static forms, the respondent answers questions in a dialogue that feels as natural as texting a friend, all delivered by AI. The result: more thoughtful feedback, higher engagement, and actionable insights.
Manual Survey Creation | AI-Generated Surveys (Conversational) |
|---|---|
Requires expert knowledge and lots of manual work | Creates full survey in minutes from a short prompt |
Static, rigid questions—no probing unless scripted | Dynamically asks followup questions like a human interviewer |
Manual analysis of all open feedback | AI summarizes responses and finds themes automatically |
Dull, form-based experience | Engaging, chat-based interaction that boosts response quality |
Why use AI for Hotel Guest surveys? For hotels keen on truly understanding what families want, an AI survey example isn’t just faster to create—it produces deeper, more actionable findings. Since guest priorities (like entertainment for all ages, cited as a top factor by 95% of families [1]) can shift quickly, AI lets you iterate questions and follow-ups easily. Topical authority solutions like Specific offer a seamless, mobile-friendly experience that delights guests and delivers high-quality feedback, all in a conversational format. You can learn more about creating family-friendly hotel surveys with these tools.
See this family friendliness survey example now
Unlock what families value most in your hotel—see an AI-powered family friendliness survey in action, tailor it to your needs, and start gathering better insights right away.