Best questions for conference participants survey about price and value

Here are some of the best questions for a conference participants survey about price and value, plus tips to make your own. Specific can help you generate a high-impact survey in seconds, customized for your event goals.

Best open-ended questions for a conference participants survey about price and value

Open-ended questions are so powerful—they let people use their own words, bringing nuance and context that multiple-choice can’t capture. When we want depth (e.g., understanding “why” someone feels an event was valuable, or how pricing could be improved), these are unbeatable. Sure, open-ended questions often have higher nonresponse rates (sometimes up to 18%[2]), especially if the questions are unclear or too broad, but the insights are worth the tradeoff[2].

1. What aspects of the conference did you find most valuable for the registration fee?

2. What would make the conference feel like a better value for your investment?

3. How did our ticket pricing influence your decision to attend?

4. When thinking about the event’s price, what felt justified and what did not?

5. What’s one thing you wish had been included in the ticket price?

6. If a colleague asked about the conference’s value for money, what would you tell them?

7. What additional benefits or features would make you more likely to return?

8. Were there any costs you didn’t expect? How did they impact your experience?

9. Can you share a moment when you felt the event exceeded or fell short of your price expectations?

10. What advice would you give us on balancing ticket price and the event experience?

Open-ended survey questions like these can surface what truly matters to participants—sometimes in ways you didn’t anticipate[2]. For even more ideas, check out our guide to creating a conference participants survey about price and value.

Best single-select multiple-choice questions for conference participants survey about price and value

Single-select multiple-choice questions are best when you need data that is easy to tally and compare—or you want to lower the response burden. Many participants find it easier and less time-consuming to select from short, clear options, making these questions great as a gentle introduction to your survey. According to research, closed-ended questions tend to yield higher response rates and are easier to analyze[3]. They’re perfect for quantifying satisfaction, perceived value, or likelihood to recommend.

Question: How would you rate the overall value for money of this conference?

• Excellent

• Good

• Fair

• Poor

Question: Which factor had the biggest impact on your perception of the event’s pricing?

• Speaker lineup

• Networking opportunities

• Venue and amenities

• Session content

• Other

Question: Before registering, did you consider the event’s price:

• Too high

• About right

• Too low

• I didn’t consider price

When to followup with "why?" Follow up with “why?” or “can you share more?” when you want the reasoning behind their choice. For example, if someone picks “Fair” or “Poor” on value, a well-timed followup like “What made the value feel fair rather than excellent?” can uncover obstacles or reveal unmet needs.

When and why to add the "Other" choice? If your choices might not cover everyone’s experience, always offer “Other.” Prompt a followup—“Please tell us more”—to explore unanticipated insights that multiple choice alone could never reveal. That’s how you find the unexpected angles that drive innovation.

Using NPS for conference participants—does it make sense?

NPS (Net Promoter Score) is the classic “How likely are you to recommend this event to a friend or colleague?” It is an effective, simple anchor for benchmarking conference value and price tolerance. In the context of price and value, NPS can help correlate perception of value with advocacy and identify if high price dampens loyalty or word-of-mouth. Plus, with conversational surveys, you can trigger tailored follow-ups based on NPS ratings for deeper context on promoters, passives, and detractors. You can quickly create an NPS survey for conference participants about price and value here.

The power of follow-up questions

Specific’s automated followup feature unlocks richer responses by having AI ask clarifying questions, just like an expert interviewer. Instead of getting stuck with vague answers or missing out on what someone really means, our followups probe for more detail—making your feedback both actionable and nuanced.

• Conference Participant: “The sessions didn’t feel worth the price.”

• AI follow-up: “Can you tell us what made the sessions feel less valuable or how we could improve their impact?”

How many followups to ask? Generally, two or three smart, relevant followups are enough. With Specific, you can let the AI automatically stop once it gathers the detail you want—no risk of overwhelming your participants.

This makes it a conversational survey—the respondent chats back and forth with the AI, which feels natural and non-intrusive. That’s why conversational surveys typically see response rates as high as 35-40%[5].

AI-powered analysis: Thanks to our AI survey response analysis, you can quickly make sense of all the qualitative data—even if you’ve gathered pages of open-ended feedback. No more manual sorting or categorizing—it’s all summarized for you. Want tips? Here’s our deep-dive on how to analyze responses using AI.

Automated follow-ups are a game changer—try to generate a survey to see how much more insight you can unlock, while saving hours of back-and-forth emails with participants.

Prompting ChatGPT (or any AI) to create price and value questions for conference participants

Starting point: you can literally hand off this work to AI! Try, for example:

Suggest 10 open-ended questions for conference participants survey about price and value.

But don’t stop there—AI works best when you give it enough context. Instead of a general request, include more details, like:

We’re organizing an annual tech conference and want to understand perceptions of pricing and value from attendees who are mostly mid-level managers. Suggest 10 open-ended questions that can help us improve.

After review, run:

Look at the questions and categorize them. Output categories with the questions under them.

Check which categories matter most to your team, then prompt:

Generate 10 questions for categories “networking value” and “session content.”

That’s how you harness AI to brainstorm, refine, and tailor your surveys—faster than ever.

What is a conversational survey?

A conversational survey is more than a simple form—it’s a chat between your event and the participant. Using AI, these surveys adapt in real time, asking probing questions that clarify, elaborate, and contextualize answers. Traditional manual surveys, by contrast, are static and impersonal. Consider this comparison:

Why use AI for conference participants surveys? It’s simple: you get richer, more honest feedback (because people find chatting natural), and you save hours on survey building and analysis. Try our AI survey generator to see how conversational surveys can transform your post-event feedback.

Specific offers the best-in-class user experience for conversational surveys. Both creators and respondents benefit from a process that’s as smooth as texting a friend—be it via a sharable link or embedded in-product widget. Curious how to do it? Here’s a step-by-step on how to create a survey for conference participants about price and value.

See this price and value survey example now

Ready to get deeper, more actionable feedback from your conference participants? See an AI-powered conversational survey in action and discover insights about price and value you never expected. Create your own, engage your audience, and unlock smarter decisions today.