Best questions for conference participants survey about exhibitor interactions

Here are some of the best questions for a conference participants survey about exhibitor interactions, and tips on how to create them. With Specific, you can easily generate surveys like this in seconds—let’s dive right in.

Best open-ended questions for conference participants survey about exhibitor interactions

Open-ended questions invite participants to share honest, detailed feedback about their experiences. They're ideal when you want authentic insights—instead of limiting answers to preset choices, you can capture the “why” behind participant opinions. According to a study published in the International Journal for Quality in Health Care, 76% of respondents volunteered extra comments when given the opportunity—proving people are willing to share more if you give them space. [1]

1. What was the most valuable conversation or demo you had with an exhibitor?

2. Can you describe an exhibitor interaction that exceeded your expectations?

3. Were there any exhibitors you wished you had more time with? Why?

4. What did you find missing or unsatisfying in your interactions with exhibitors?

5. How did exhibitors help you understand their products or services?

6. In which ways did exhibitors make their booths approachable or engaging?

7. Did any exhibitor surprises or innovations stand out to you?

8. What could exhibitors do differently to make their presence more valuable?

9. How did interactions with exhibitors influence your perception of the event?

10. If you could give one piece of advice to future exhibitors, what would it be?

Open-ended questions give you context—stories, details, and ideas you might never expect.

Best single-select multiple-choice questions for conference participants survey about exhibitor interactions

Single-select multiple-choice questions are your go-to when you need structured data that’s quick to analyze. They’re perfect for quantifying opinions, benchmarking satisfaction, and guiding the conversation. Sometimes, it's much easier for respondents to react to short, clear options instead of formulating a detailed answer from scratch. That way, you can spark further discussion with targeted follow-ups.

Question: How satisfied were you with your interactions with exhibitors?

• Very satisfied

• Somewhat satisfied

• Neutral

• Somewhat dissatisfied

• Very dissatisfied

Question: Which aspect of exhibitor booths stood out the most to you?

• Product demonstrations

• Staff expertise and friendliness

• Booth design and visuals

• Giveaways and promos

• Other

Question: How likely are you to follow up with an exhibitor after the event?

• Very likely

• Somewhat likely

• Not likely

• Not sure

When to followup with “why?” Always follow up with “why?” when you need the context behind the choice. For example, if someone selects “Not likely” to follow up with an exhibitor, asking “Can you tell us what’s holding you back from following up?” uncovers barriers or pain points you’d miss otherwise.

When and why to add the “Other” choice? Add “Other” any time your options might not cover all experiences. A quick follow-up (“Please specify what stood out to you”) can reveal new themes or competitor moves, adding depth to your data.

Should you use NPS questions for your survey?

Net Promoter Score (NPS) asks participants how likely they are to recommend an event—or, in this context, an exhibitor interaction—to a friend or colleague. It’s a quick litmus test for loyalty and satisfaction. For conference feedback, an NPS question like “How likely are you to recommend interacting with our event’s exhibitors to your peers?” gives you a clear metric to benchmark year over year—and instantly spot detractors or promoters. NPS is simple yet powerful for tracking trends and flagging gaps. You can build an exhibitor interaction NPS survey in moments using Specific.

The power of follow-up questions

Most surveys fall short by collecting generic answers. With conversational AI (like Specific), automatic follow-up questions are asked in real time whenever there’s an opportunity to dig deeper. This transforms the survey from a questionnaire into a genuine dialogue.

AI uses the context of every response to ask “why?”, clarify vague terms, or uncover concrete examples—without any manual setup. You get the kind of rich detail a human interviewer would capture, but at scale. This saves hours compared to email-based followups and ensures the conversation stays natural and on-topic. Here’s a simple example:

• Conference Participant: “I liked the demo by Booth 15.”

• AI follow-up: “What specifically about Booth 15’s demo did you find valuable or unique?”

How many followups to ask? We find that 2–3 follow-ups are usually enough. Specific even offers settings to skip to the next question if you already have what you need—keeping your survey sharp and respectful of people’s time.

This makes it a conversational survey: By using well-timed follow-ups, your survey turns into a guided conversation, not just a list of questions. Respondents engage more, and you get answers you can act on.

Easy AI analysis, even for unstructured feedback: Open-ended and follow-up questions can generate loads of qualitative data—which can be daunting to analyze. But with tools like AI survey response analysis, you can summarize themes and search answers instantly. The heavy lifting is handled for you.

These new AI follow-up features are a game changer. Try building a survey and experience the difference for yourself.

How to prompt ChatGPT to write great conference participant questions

Getting the best from AI starts with a strong prompt. You could start with:

Suggest 10 open-ended questions for conference participants survey about exhibitor interactions.

But AI thrives on context. Add details about your event goals, audience background, and the information you want (qualitative, quantitative, etc.):

We're running a technology conference and want to improve future exhibitor engagement. Suggest 10 open-ended questions for our attendees about their experiences with exhibitors, focusing on what worked, where expectations fell short, and suggestions for next year.

Use another prompt to organize the results:

Look at the questions and categorize them. Output categories with the questions under them.

When you see compelling categories (e.g., booth experience, product demos, post-event interest), prompt for more:

Generate 10 questions for categories booth experience and product demos.

This iterative approach with AI gets you to a complete, research-grade survey in a fraction of the time.

What is a conversational survey?

A conversational survey is different from the typical form you might be used to. It mimics a real conversation: respondents receive questions one-by-one, with follow-ups triggered based on their answers. This feels natural (like a chat), which encourages better participation—and higher-quality insights. Traditional manual surveys are static; conversational surveys use smart automation and adapt to each respondent in real time.

Why use AI for conference participant surveys? When you use an AI survey generator, you cut survey build time by up to 90% while getting expert-level question design and followups for every answer. Not only does this streamline setup, but it allows you to uncover insights through natural language AI analytics that go far beyond basic survey charts—see how to analyze conference survey responses with AI for more details.

If you want to build your own conversational survey, here’s a detailed how-to guide showing how easy it can be with modern tools like Specific. We’re committed to offering best-in-class survey experiences—smooth for respondents, powerful for you.

See this exhibitor interactions survey example now

Start a survey in seconds to capture richer, more actionable feedback with AI-powered, conversational questions—everything you need for better event insights is at your fingertips today.