Here are some of the best questions for a conference participants survey about event communication, plus tips to craft them effectively. You can quickly build a survey like this with Specific—AI makes it easy to launch conversational, engaging surveys in seconds.
The best open-ended questions for conference participants surveying event communication
Open-ended questions allow participants to share nuanced feedback that you just can’t get from tick-box forms. Although these questions often get about 41% lower response rates compared to closed-ended ones, the insight they deliver is richer and often more actionable for improving future events. [3] If you’re serious about understanding participant experience, open-ends are essential.
What did you think about the clarity of our pre-event communications?
How did you first learn about the event, and what stood out most in our messaging?
Was there any information you felt was missing before or during the event? Please elaborate.
How effectively did our real-time updates help you navigate the event?
Can you describe any moments where communication broke down or caused confusion?
In what ways could we have made our event information easier to find or understand?
How did our event app, website, or emails impact your conference experience?
If you reached out for help, how satisfied were you with the communication process?
What advice do you have for improving how we share updates or important notices with participants?
Is there anything else you want to share about your communication experience at our event?
Best single-select multiple-choice questions for event communication feedback
Single-select multiple-choice questions are your go-to when you need quantitative data or want to lower the mental barrier for participants. Quick options help start the conversation, especially if someone’s short on time. Once you have a baseline response, you can go deeper with targeted follow-up questions.
Question: How clear was the event’s pre-conference communication?
Very clear
Somewhat clear
Not clear
Question: Which channel did you rely on most for event updates?
Event app
On-site signage
Other
Question: Did you receive timely notifications about schedule changes?
Always
Sometimes
Never
When to follow up with "why?" Use follow-ups when you want to understand the reasoning behind a choice. For example, if a participant selects "Not clear" to the first question above, ask: "What specifically made the communication unclear for you?" This uncovers pain points you might otherwise miss.
When and why to add the "Other" choice? Include "Other" when you suspect a participant might use a channel or have an experience you didn’t anticipate—like relying on social media instead of your main channels. If someone picks "Other," a follow-up (e.g., "Which channel did you use?") can reveal valuable surprises about real participant behaviors.
NPS question for gauging participant satisfaction with event communication
Net Promoter Score (NPS) tracks how likely a participant is to recommend your event’s communication. It’s especially useful for benchmarking future improvements. You simply ask: "On a scale of 0-10, how likely are you to recommend our event communication to a colleague?" Then, follow up differently with promoters, passives, or detractors to dig into their reasoning. NPS works well for conference feedback because it’s a global standard, simple, and yields a quantifiable metric for your team to track. Try generating an NPS question for conference communication in seconds.
The power of follow-up questions
Open-ended and even multiple-choice questions almost always benefit from a thoughtful follow-up (and we built Specific to do this automatically). Follow-ups clarify context, reduce vagueness, and can double or triple the quality of your insights. If you want to go deeper, read how automated AI follow-up questions work—it’s a game changer for engagement.
Conference participant: “The emails arrived late.”
AI follow-up: “Can you tell me which emails you’re referring to, and how their timing affected your plans?”
How many followups to ask? In practice, two or three well-placed follow-ups are plenty. Stop once you’ve got the clarity you’re seeking but always offer the option to skip ahead. Specific lets you set this rule, so your surveys respect respondent time and avoid fatigue.
This makes it a conversational survey: Smart follow-up transforms a set of questions into a genuine conversation—participants feel heard, and you get the context you need for action.
AI survey response analysis: Even if responses are long and unstructured, you can use AI survey tools to analyze results in minutes instead of hours. The AI summarizes answers, groups themes, and helps your team make decisions based on real participant sentiment.
Automated follow-ups are a new standard—try generating a survey with Specific and you’ll see how much richer (and faster) the insights can be.
Prompting GPT to generate conference communication survey questions
Want to brainstorm more questions? Use AI tools like ChatGPT, but get better results by giving context about your event and survey goals. Try this:
Ask for open-ended ideas:
Suggest 10 open-ended questions for conference participants survey about event communication.
Give more context for targeted results:
Our conference attracts 500+ industry professionals. We use email, app, and on-site channels to communicate. We want feedback to improve clarity, channel effectiveness, and overall participant experience. Suggest 10 open-ended questions for this.
Categorize your questions for structured feedback:
Look at the questions and categorize them. Output categories with the questions under them.
Explore further by area:
Generate 10 questions for categories like "Real-time updates during the event", "Effectiveness of email communication", or "Suggestions for improvement".
Conversational surveys: what are they and why use them?
A conversational survey is exactly what it sounds like: feedback collection that feels like a real chat—not a static form. Using an AI survey generator like Specific, you craft surveys that interact in real time, ask clarifying questions, and adapt based on the participant’s answers. You don’t get this with legacy tools.
Manual Survey Creation | AI-Generated Survey (Conversational) |
Time-consuming setup Data analysis is manual | Instant survey creation with prompts AI-driven analysis and summaries |
Why use AI for conference participant surveys? Because response rates at events are tricky: post-event, you’ll get just 10%–20%—in-person, up to 50%–60% if you make it conversational and frictionless. [1][2] That means more, and better, feedback to act on every time. People respond more thoughtfully when it feels like a genuine exchange, not an interrogation.
You can use Specific’s step-by-step guide to create such a survey or start from the survey generator with zero setup.
Specific delivers an effortless conversational survey experience—smooth for you, comfortable and engaging for your audience. The conversational format makes every response a small, actionable story, not just a score.
See this event communication survey example now
Unlock richer conference insights by seeing how real conversational event surveys work—engage your audience, capture deeper feedback, and analyze results instantly with AI-powered conversations. Start transforming your post-event communication feedback now!