Survey template: Prospect survey about competitor alternatives

Gathering honest, high-quality feedback from prospects about competitor alternatives is challenging—ineffective surveys cost us time and blurry answers. Use and try this Competitor Alternatives survey template designed with Specific’s AI for sharper insights and less hassle.

What is a conversational survey and why AI makes it better for prospects

Most competitor alternatives surveys are little more than rigid forms. Filling these out often feels impersonal and, worse, yields shallow data. When targeting prospects, this lack of spark is a known pitfall—according to a McKinsey report, as much as 30% of survey data is inaccurate or incomplete. [1] Skimpy responses and form fatigue make it tough to reliably compare competitor alternatives.

This is where an AI survey template turns things around. Instead of a lifeless list, you get a lively exchange that adapts to the respondent like a real conversation—probing where needed and moving efficiently elsewhere. AI survey generation doesn’t just save us time; it gathers data our product and marketing teams can trust.

Why use AI for prospect surveys?

• Higher data quality: According to Qualtrics, AI-assisted surveys see a 35% improvement in data quality and a 28% increase in completion rates—more robust data for crucial go-to-market efforts. [2]

• Conversation over forms: A study published on arXiv found users prefer conversational surveys, yielding higher response quality and reliability—ideal for evaluating why prospects choose competitors. [3]

• Personal relevance: Tailored, back-and-forth style keeps respondents interested and honest, helping you compare competitor strengths with precision. If you want to go deeper on crafting questions, see our guide on best questions for prospect competitor alternatives surveys.

Specific has made these conversational surveys approachable for anyone. The platform ensures a best-in-class respondent experience—smooth, natural, and quick (and as the survey creator, you get a ton of control). If you need to create your own flavor, our AI survey generator lets you start from scratch, too.

Automatic follow-up questions based on previous reply

Let’s be real: a missed follow-up means a missed opportunity. That’s why Specific uses an AI survey agent that listens and asks on-the-spot follow-up questions. It’s like having an expert interviewer reading your prospect’s responses in real time and digging for the detail you actually care about. Instead of sending emails to clarify half-baked responses—or losing insight altogether—you capture clarity and color while the respondent is still engaged.

Here’s what happens if you skip intelligent follow-ups:

• Prospect: “We liked the other solution’s pricing.”

• AI follow-up: “Got it. What, specifically, about the competitor's pricing stood out to your team—was it the overall cost, discounts, or payment flexibility?”

Without the follow-up, that response is nearly useless. With it, you uncover the real story. Check out more about this at automatic AI follow-up questions.

Try generating a survey now and feel the difference—AI-driven probing feels like a thoughtful conversation, not an interrogation.

These intelligent follow-ups elevate the session: asking “why” or “how” based on what a prospect just said, which transforms the process into a truly conversational survey.

Easy editing, like magic

Surveys should flex as your strategy does. With Specific’s AI survey editor, you shape and refine your AI survey template by chatting in plain language. Say “add a question about why they signed up for a trial,” and watch the template instantly update. Need to tweak tone, dig deeper on competitors, or remove a question? Seconds, not hours. No wading through complicated forms or endless settings—just chat and edit. Learn more at AI survey editor.

How to deliver your prospect competitor alternatives survey

Reaching the right prospect at the right moment is essential. With Specific, you have two flexible options—each optimized for different stages and scenarios:

• Sharable landing page surveys – Quickly send the survey link via email, social, or CRM. Perfect for outbound campaigns, post-demo follow-up, or when you’ve compiled a list of prospects comparing you and the competition.

• In-product surveys – Embed the Competitor Alternatives survey directly in your SaaS app. Ideal for capturing feedback from prospects during trial or onboarding—right as they’re evaluating you alongside other options.

If you want to understand which method is best for your workflow, check out our guide on how to create a prospect competitor alternatives survey.

AI-powered analysis: faster insights, smarter follow-ups

Once you’ve collected responses, AI-powered analysis unlocks the real magic: Specific summarizes feedback, detects key topics, and pulls out actionable competitor insights—no more wrestling with spreadsheets. You can chat with AI directly about what makes your prospects choose or reject competitors, speeding your research cycles. See how to analyze prospect competitor alternatives survey responses with AI for deeper detail. This means automated survey insights, faster iterations, and competitive edge—all with an AI survey template built for modern needs.

Use this competitor alternatives survey template now

Start using this AI-powered conversational survey to better understand your prospects’ views on competitor alternatives—experience richer data, natural conversations, and insights that drive results, all powered by Specific’s expertise.