Survey template: Ecommerce Shopper survey about reviews and ratings usefulness

Harness the power of our AI survey template to quickly uncover how real shoppers perceive reviews and ratings—use and try this template for richer, actionable insights. Specific equips you with advanced conversational survey tools, designed for effortless and effective feedback collection.

What is a conversational survey and why AI makes it better for ecommerce shoppers

We all know that understanding how shoppers utilize reviews and ratings is a game-changer for ecommerce. Yet, building surveys that actually lead to clear, honest insights can be tough. Traditional static forms make it hard to get past surface-level answers, and respondents often drop off or give generic replies. That’s where an AI survey template steps in to make the process seamless—and actually enjoyable for both you and your audience.

A conversational survey is exactly what it sounds like. Instead of firing off a list of questions, you open a dynamic, chat-like exchange with your ecommerce shoppers. This interactive approach not only feels more natural but also encourages honest, richer participation. Given that 93% of consumers say that online reviews influenced their purchase decisions, it’s never been more critical to dig deep and understand how your audience perceives this content. [1]

Let’s look at how the old-style surveys compare to AI-driven conversation:

Why use AI for ecommerce shopper surveys?

• Instant expert-level question design from the AI survey builder—no research experience required

• Follow-up questions generate richer, more nuanced answers without manual effort

• High response rates due to chat-based interaction—people love feeling heard rather than processed

• Actionable summary insights delivered as soon as your shoppers reply

Specific delivers a best-in-class experience—shoppers feel like they’re in a real conversation, and you walk away with feedback you can trust. To go deeper on crafting amazing questions, check out our guide to the best questions for ecommerce shopper surveys about review usefulness.

If you want to know how to create an ecommerce shopper survey about reviews and ratings usefulness, this AI generator template is a perfect place to start—or use our custom AI survey generator to build any survey from scratch.

Automatic follow-up questions based on previous reply

Getting clear, honest responses from shoppers is the dream. But sometimes, their answers aren’t detailed enough—unless you have time to follow up manually (spoiler: most of us don’t). That’s why Specific’s AI survey template is a breakthrough: it asks smart, contextual follow-up questions in real-time, just like an experienced interviewer would.

Here’s how it plays out in practice:

• Ecommerce Shopper: “I sometimes read reviews, but it depends.”

• AI follow-up: “What factors make you decide whether to read reviews for a product or not?”

• Ecommerce Shopper: “Mostly if the product is expensive.”

• AI follow-up: “Can you tell me about a time when reading reviews helped you make a decision on an expensive item?”

Without these follow-ups, you’d be left with vague answers and more questions than clarity. The automated flow feels human—and, importantly, saves you hours chasing down context via email or additional calls. Curious what this feels like in action? Try generating a survey and see for yourself. For a deeper dive into our AI follow-up questions, visit our feature page on automatic AI follow-ups.

Ultimately, these follow-ups transform your feedback into a real conversation—the core of what makes an AI-powered conversational survey unique.

Easy editing, like magic

Editing a survey should not be a chore. With Specific’s AI survey editor, you simply describe your tweaks or goals in plain language—“Make question 2 more specific” or “Add a final question about mobile shopping,” for example—and the AI instantly updates your template. No wrestling with form fields or copy-pasting logic trees. The entire experience is carried out in a friendly, chat-based interface, so you can iterate and perfect your survey in seconds, not hours. Learn more about this capability in our AI survey editor overview.

How to deliver your ecommerce shopper survey

Once your survey is ready, you have full control over how and where it reaches shoppers. Based on the unique needs of ecommerce, both delivery methods offer unmatched flexibility:

• Sharable landing page surveys – Perfect for collecting reviews and ratings usefulness feedback via email, on social media, newsletters, or even receipt follow-ups. Simply share the link and start gathering responses immediately.

• In-product surveys – Seamlessly embed the AI survey in your online store or ecommerce app to catch shoppers right at the moment of purchase or on product pages. This approach is ideal for capturing fresh impressions on review sections and boosting participation rates.

For reviews and ratings usefulness, in-product surveys often deliver the most targeted insights—especially since 80% of shoppers use a mobile phone inside a physical store to check product reviews. [2] But the choice is always yours, and the survey works brilliantly across both channels.

Effortless AI survey analysis—get instant, actionable insights

Collecting high-quality responses is half the battle. With Specific, we handle the heavy lifting of analysis too. Our AI-powered analysis tools summarize shopper feedback, detect key trends (like “review trustworthiness” or “star rating clarity”), and instantly surface the insights that matter. With automatic topic detection and the ability to chat directly with an AI about your results, you never have to wade through spreadsheets or endless data exports again.

Learn more about how to analyze ecommerce shopper reviews and ratings usefulness survey responses with AI, or explore our AI survey response analysis feature.

Use this reviews and ratings usefulness survey template now

Start collecting opinions that matter—discover how real shoppers use and trust reviews, with dynamic AI-powered conversations that deliver richer, more honest insights. Speed up your research and boost your confidence with expert-quality data now.