Survey template: Ecommerce Shopper survey about cart abandonment reasons

Struggling to find out why shoppers abandon their carts? Use and try this template to uncover the story behind abandoned checkouts with Specific's AI-powered conversational surveys—built for real, actionable feedback.

What is a conversational survey and why AI makes it better for ecommerce shoppers

Understanding why ecommerce shoppers abandon their carts can feel like navigating in the dark. Traditional survey forms are clunky, easily ignored, and often fail to reveal the real reasons behind lost sales. With an AI survey template—like what we offer at Specific—you’re not just asking questions, you’re having a conversation.

Conversational surveys adapt in real time, engaging each respondent like a smart interviewer. Instead of a long, boring list of questions, AI listens, asks relevant follow-ups, and uncovers the “why” behind every answer. The result: honest, in-depth feedback that helps you act faster, without the survey fatigue that kills response rates.

Why use AI for ecommerce shopper surveys?

• One in five shoppers (21%) abandon carts because they couldn't see or calculate the total cost upfront, according to Oberlo [1]. Good luck discovering details like this with a generic form.

• AI survey generator templates from Specific unlock deeper feedback by tailoring follow-ups to each situation—surfacing what actually matters.

• You get more complete responses, less guesswork, and save time on setup and analysis.

Specific leads the way in conversational surveys—making feedback smoother for both creators and respondents. The experience feels like a helpful, human chat, but it’s powered by best-in-class AI.

Want to pick the most effective survey questions? Check out our guide to the best questions for ecommerce shopper surveys about cart abandonment reasons.

Automatic follow-up questions based on previous reply

Asking shoppers why they abandoned their carts is a start. But if you stop there, most responses are superficial. That's why Specific’s AI-powered follow-up questions go further. They automatically probe, clarify, and personalize each interaction—just like an expert would.

• Shopper: "It took too long at checkout."

• AI follow-up: "Could you share which part felt slow—the payment, address entry, or something else?"

• Shopper: "Shipping was expensive."

• AI follow-up: "Was the cost higher than you expected initially, or did the total change at the end of checkout?"

Automated follow-ups mean you capture details without sending another survey or chasing someone by email. Instead of unclear “it just wasn’t working” feedback, you'll get “the final price jumped because of a handling fee”—clear, actionable insight.

Want to see how it feels? Try generating a survey and you’ll see how quickly you get richer, more honest answers compared to traditional forms. You can always read more about how these followups work in our dedicated guide.

Follow-ups make the survey a genuine conversation. That's why Specific's template is called a conversational survey.

Easy editing, like magic

Editing an AI survey template is as simple as chatting with a colleague. Just tell the AI what you want to change—whether it's wording, tone, or follow-up intensity—and the AI survey editor instantly updates the questions based on expert research. We do the heavy lifting, so you tweak and launch your survey in seconds, not hours. No need to wrestle with forms or logic trees.

If you want to create a custom survey about anything else from scratch, start in the AI survey generator.

Survey delivery: from landing pages to in-product chat

Flexible delivery lets you reach ecommerce shoppers wherever they are. For cart abandonment reasons, timing and context are key:

• Sharable landing page surveys: Email surveyed shoppers a private link after they abandon, use in newsletters, or add directly post-checkout to capture fresh responses.

• In-product surveys: Target shoppers who abandon in real time while they're still on site—catching feedback before they move on, when details are top-of-mind.

For cart abandonment, in-product delivery shines: you can ask “what happened?” right after the cart’s left behind, surfacing conversion blockers immediately. Landing page delivery works great for post-event campaigns or follow-up outreach.

Analyze responses instantly with AI-powered insights

Manual spreadsheets? Forget it. With Specific’s AI survey analysis features, every response is summarized and auto-tagged with key themes. With a few clicks, you see why shoppers bail—maybe it’s 48% due to unexpected costs, or 22% frustrated by a complicated checkout [1].

Want to dive even deeper? You can literally chat with AI about your results—just ask for a breakdown of “payment trust” or “slow delivery” themes and get instant, actionable takeaways.

Learn more in our actionable guide on how to analyze ecommerce shopper cart abandonment reasons survey responses with AI.

Use this cart abandonment reasons survey template now

Ready to hear the real reasons behind abandoned carts? Use this conversational survey template to capture deeper context instantly, automate follow-ups with AI, and turn feedback into action without extra work. Don’t miss out on game-changing insights—see the difference Specific makes.