This article will guide you how to create a user survey about product usability, fast. With Specific, you can build a tailored conversational survey in seconds—just tell the AI what you need, and it does the rest. Ready to generate your own?
Steps to create a survey for users about product usability
If you want to save time, just click this link to generate a survey with Specific.
Tell what survey you want.
Done.
You don’t even need to read further! AI creates surveys with expert-level knowledge—and even handles smart follow-up questions, so you gather insights that go far beyond surface-level answers. If you want to see how to create other surveys, or start from scratch, try the AI survey generator.
Why user surveys about product usability matter
Let’s not mince words: if you’re not running usability surveys with your users, you’re missing massive insight. User feedback uncovers blind spots and steers product strategy. Don’t just collect opinions—understand real motivations, friction points, and what keeps users coming back (or what makes them leave).
Customer Satisfaction and Retention: Companies that actively collect and act on user feedback experience a X% increase in customer satisfaction and a Y% boost in customer retention rates. [1]
Improved user experiences mean lower churn and stickier products. Research shows that Z% of successful product enhancements are directly influenced by user feedback. [2]
If you’re not capturing this input, competitors that do are learning, iterating, and winning. The importance of user feedback is more than “nice to have”—it’s your direct line to usability wins, conversion uplift, and loyal users.
Want to learn more on gathering actionable feedback? Check out tips for best questions in user surveys about product usability.
What makes a good survey about product usability?
Good usability surveys are clear, concise, and designed to encourage honesty. The best ones feel like you’re chatting—not filling out a school test. Here’s what separates “good” from “bad”:
Bad Practices | Good Practices |
|---|---|
Ambiguous or leading questions | Clear, unbiased wording (e.g. “What did you find difficult?”) |
Formality that stifles responses | Conversational tone, encouraging honest sharing |
Only multiple-choice formats | Mix of open-ended, choice, and follow-ups |
Ultimately, the measure of a good product usability survey is both the quantity and quality of responses. You want plenty of answers—but more importantly, responses with real, usable insight.
Question types and real examples: user survey about product usability
The right mix of question types is crucial for surfacing honest feedback and actionable intel. Let’s look at some high-impact approaches you can use in your next conversational survey.
Open-ended questions let users express themselves freely and highlight usability issues you might never have anticipated. They work best early in the survey or when exploring “why” something matters. For example:
What’s the biggest challenge you’ve faced when using our product?
Can you describe a recent situation where the product didn’t work as you expected?
Single-select multiple-choice questions are great when you need structured, quick comparisons or to segment answers. Example:
Which area of the product do you find hardest to use?
Navigation/menu
Search functionality
Account management
Something else
NPS (Net Promoter Score) question is a universal measure of loyalty and user confidence. Works perfectly to benchmark how your usability impacts overall sentiment. Want to generate a full NPS survey instantly? Create an NPS survey for users about product usability here:
How likely are you to recommend our product to a friend or colleague?
(0 = Not at all likely, 10 = Extremely likely)
Followup questions to uncover "the why": AI-driven followups are invaluable—they clarify vague answers and unearth rich context. For example, when someone says, “It just felt slow,” a follow-up can immediately ask, “What part was slow for you?” or “Can you walk me through what happened before it slowed down?”
What stopped you from completing your task?
Was there anything frustrating or confusing about that experience?
For deeper dives—including more real-life question examples and the thinking behind them—see our best questions for user surveys about product usability guide.
What is a conversational survey (and why use AI to build one)?
A conversational survey mimics a real chat—think of it as a smart, context-aware interview, not a static questionnaire. Respondents engage naturally, and the AI adapts in real time, making the experience feel like an engaging dialogue rather than a formal exam. This is where Specific’s platform shines: our AI survey builder creates surveys through conversation, not complex setup screens.
Manual survey creation | AI-generated conversational survey |
|---|---|
Writing questions from scratch | Describe your goal, AI drafts expert survey |
No live follow-up logic | Dynamic follow-ups tailored to each answer |
Rigid, form-like experience | Feels like a natural conversation |
Manual analysis | Built-in AI-driven insights |
Why use AI for user surveys? The upside is undeniable: AI-powered survey generation is not just faster (saving teams up to A% of creation time [3]), but also leads to richer, higher-quality feedback, with conversational surveys generating B% higher response rates and C% boost in engagement than static forms [3]. And with Specific, even analyzing results is conversational—teams can chat with the data to find exactly what matters.
If you want to master survey creation, check our guide on how to create surveys with AI for users about product usability.
The power of follow-up questions
Automated follow-ups are a game changer for conversational surveys. They dig deeper in real time to clarify or expand the user’s answers—no need to chase users with manual emails. The AI follow-up feature in Specific adapts on the fly, asking just the right probing questions, like an expert interviewer, for far richer context. Say goodbye to “one-sentence” responses that leave you guessing! Here’s how it can play out:
User: “Sometimes the product feels slow.”
AI follow-up: “Can you share an example of when this slowdown happened and what you were trying to do at the time?”
How many followups to ask? In most cases, two or three well-targeted follow-up questions are ideal. You want to gather enough detail without fatiguing the user. With Specific, you can adjust how deep to go, and smart logic skips to the next question as soon as you get what you need.
This makes it a conversational survey: Follow-ups turn the process into a dialogue—building trust and surfacing real, actionable insight every step of the way.
Effortless response analysis: Even when follow-ups create lots of open-ended text, Specific’s AI analysis tools make it simple to understand responses at scale. Just chat with the AI to distill themes and spot critical usability blockers.
Automated follow-ups are new to most teams—try generating a survey and see how dramatically better the results become.
See this product usability survey example now
Don’t miss the opportunity to uncover real insights—create your own user survey for product usability with dynamic AI-powered follow-ups and conversational analysis. Start now for instant results and a fresh approach to user research.