Create your survey

Create your survey

Create your survey

How to create saas customer survey about product-market fit

Adam Sabla - Image Avatar

Adam Sabla

·

Aug 20, 2025

Create your survey

This article will guide you step by step on how to create a SaaS customer survey about product-market fit. With Specific, you can build a survey like this in seconds—no need to start from scratch.

Steps to create a survey for SaaS Customers about product-market fit

If you want to save time, just generate a survey with Specific. You’ll have a research-grade, conversational survey ready to go before you even finish your coffee.

  1. Tell what survey you want.

  2. Done.

Honestly, you don't even need to read further! Using AI to compose surveys means you get expertly crafted questions (plus smart follow-up prompts) in seconds. Respondents will get relevant follow-up questions so you capture real insights and not just tick-box answers. If you want to customize, you can tweak everything with Specific’s AI survey generator.

Why SaaS customer product-market fit surveys matter

SaaS companies live or die by how well they align products with customer needs. Product-market fit is the critical checkpoint before scaling growth or investing further. Let’s get straight to it: only 48% of startup CEOs believe they have achieved product-market fit—no wonder so many products fizzle out before they can take off. [1]

If you’re not surveying your real users, you’re missing out on:

  • Spotting new opportunities: Surveys help identify gaps between what you offer and what your customers actually want.

  • Avoiding waste: Without regular customer feedback, you might keep sinking resources into features nobody truly values.

  • Validating assumptions: That great feature idea? You’ll find out if it’s a real need or just a nice-to-have.

Importance of SaaS customer feedback can’t be overstated. Getting honest, actionable insights early and often is how the best teams design products people stick with. Benefits of a SaaS customer recognition survey don’t end at validation—you’ll keep improving and building trust with your users.

What makes a good survey on product-market fit?

Great product-market fit surveys keep things clear, unbiased, and conversational to encourage honest answers. The best ones use language that feels human, not formal or robotic—because that’s how you get real, useful feedback from SaaS customers.

Here’s how to do it right:

  • Ask questions that are clear and easy to understand. Avoid jargon, leading language, or overly complex phrasing.

  • Encourage open, honest responses by using a conversational tone, making it feel more like a chat than an interrogation.

  • Use logical follow-ups (where needed) to dig deeper, rather than stuffing everything into the first question.

How do you measure if your survey is any good? You want both high quantity and quality of responses. If you only get yes/no—or if you only get a handful of answers—something’s off. The sweet spot is plenty of detailed answers from actual users.

Bad Practices

Good Practices

Biased or leading questions

Clear, neutral wording

Too many open-ended questions with no follow-ups

Mix of open/closed with context-based follow-ups

Formal, robotic language

Conversational, relatable tone

Question types and examples for SaaS customer surveys about product-market fit

Open-ended questions help uncover the “why” behind opinions or behaviors, revealing motivations and pain points. You should use open-ended questions when you want richer, qualitative insight or when exploring new areas. Two examples:

  • What was happening in your workflow before you started using our product?

  • What’s the biggest challenge our product helps you overcome?

Single-select multiple-choice questions make analysis faster, keep responses structured, and are perfect for benchmarking. Use these when you know the key options, but still want to spot trends in customer sentiment. For example:

How would you feel if you could no longer use our product?

  • Very disappointed

  • Somewhat disappointed

  • Not disappointed

  • I no longer use the product

NPS (Net Promoter Score) question gives you a universal metric for customer loyalty, and it ties directly to growth. Use it in almost all SaaS customer surveys for product-market fit—it’s a standard, especially when you want to benchmark against other companies. If you want to try one, you can generate a tailored NPS survey instantly. Example:

How likely are you to recommend our product to a friend or colleague?

Scale: 0 (Not at all likely) to 10 (Extremely likely)

Followup questions to uncover "the why" are invaluable after any survey response, especially for ambiguous or interesting answers. Use them when you want to understand reasons, not just what customers say but why they say it. For instance:

  • What made you choose "very disappointed" as your answer?

  • Can you describe a situation where our product didn’t meet your needs?

If you want to explore more about the best questions for a SaaS customer survey about product-market fit or how to write them, there are plenty of expert-backed examples and tips to dive into.

What is a conversational survey?

With a conversational survey, you get real-time interaction—think of it as interviewing each user in a natural chat format, powered by AI. This moves far beyond traditional “fill the form” surveys. Instead of cold, static lists, a conversational AI survey feels like a back-and-forth exchange, leading to higher engagement and better answers.

Manual Surveys

AI-Generated Surveys

Static questions
Little to no follow-up
Easy to get shallow answers
Time-consuming to build and analyze

Dynamic, context-aware
Smart follow-ups in real time
Higher engagement & depth
Built and analyzed in seconds

Why use AI for SaaS customer surveys? You’ll save hours on survey design and response analysis, enjoy a smoother process, and gather richer feedback, all thanks to real-time logic and expert knowledge. If you want an “AI survey example” or to see an AI survey generator in action, tools like Specific make it happen in just a few clicks. The user experience stands out: conversations feel natural for both sides, and meaningful insights come faster and clearer than with any static survey tool. That’s why teams choose to create surveys with AI—and stick with it.

The power of follow-up questions

Most survey tools stop at the first answer and collect vague responses. But Specific’s AI asks real-time follow-up questions based on what the user just said, getting to the heart of each response instantly. This is a big upgrade from chasing respondents over email for clarification. With automated follow-ups, you save time and the whole thing feels like a real, meaningful conversation (which is why it’s called a conversational survey). See how the automatic follow-up questions feature works for survey creators.

  • SaaS Customer: “I wish it had better collaboration features.”

  • AI follow-up: “Can you give an example of a collaboration feature you’d find most valuable?”

How many followups to ask? In practice, 2-3 follow-up questions are often enough to collect all the context you need, but sometimes just one is plenty. Specific lets you set this per question and even allows respondents to skip ahead once the key insight has been captured.

This makes it a conversational survey: it isn’t just about collecting checkboxes; it’s about listening and learning in real time.

AI survey response analysis and survey response analysis are a breeze—even with long, open-ended responses. You can analyze everything with AI (see the AI survey response analysis workflow), making insights and trends pop out from the noise.

Automated AI follow-up questions are new, and once you experience generating a survey with them in action, you’ll see how much richer your feedback becomes.

See this product-market fit survey example now

Create your own survey in one click. Gather deeper, more actionable insights with expert-designed, conversational surveys that engage real SaaS customers in meaningful ways.

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Sources

  1. High Alpha. Only 48% of Startup CEOs Believe They Have Achieved Product-Market Fit

  2. Surva AI. Product-Market Fit Survey: How to Get Reliable Results

  3. SurveyMonkey. Product-Market Fit Surveys: What They Are and How to Run One

  4. SurveySensum. 10 Product-Market Fit Survey Questions (+Templates & Examples)

Adam Sabla - Image Avatar

Adam Sabla

Adam Sabla is an entrepreneur with experience building startups that serve over 1M customers, including Disney, Netflix, and BBC, with a strong passion for automation.

Adam Sabla

Adam Sabla is an entrepreneur with experience building startups that serve over 1M customers, including Disney, Netflix, and BBC, with a strong passion for automation.

Adam Sabla

Adam Sabla is an entrepreneur with experience building startups that serve over 1M customers, including Disney, Netflix, and BBC, with a strong passion for automation.