This article will guide you through how to create a prospect survey about objections to purchase. With Specific, you can build a survey like this in seconds, leveraging AI expertise to handle the heavy lifting.
Steps to create a survey for prospects about objections to purchase
If you want to save time, just generate a survey with Specific. Here’s exactly how easy it is:
Tell what survey you want.
Done.
Honestly, you don’t even need to read further. The AI knows the expert approach for surveying prospects and will generate a strong, relevant set of questions. It will even probe with smart follow-ups—so you get richer insights without extra hassles. If you want to dive a bit deeper or learn how this works, the next sections are for you.
Why prospect surveys on objections to purchase matter
Understanding what holds people back from buying is pure gold. Not running these surveys? You’re missing untapped revenue and blind to crucial feedback that could shape your offering. Let’s be real: price, product fit, and trust are the main reasons prospects hesitate [1], but most companies only guess at their prospects' real objections.
Unlock more conversions: Surveys reveal objections that you’d never predict by gut alone.
Identify hidden barriers: Small tweaks based on what you learn can make a big difference in sales.
Outlearn your competition: When you actively gather and address objections, you’re a step ahead.
The impact of effectively handling objections: conversion rates can jump significantly when you truly understand and address what holds a prospect back [1]. AI-driven surveys make this possible—and scalable. Neglecting these insights leaves real money on the table. The importance of prospect recognition surveys and consistent feedback can’t be overstated.
What makes a good survey on objections to purchase
Getting honest, actionable feedback from prospects requires thoughtful survey design. We always aim for clarity and a conversational flow—the kind of experience that makes respondents want to engage (and not abandon halfway through!).
Clear, unbiased questions: Avoid jargon, don’t lead the witness, and stick to the point.
Conversational tone: Ask questions in a way that feels like you’re just having a coffee chat with your respondent—invite honesty, not formality.
Here’s a simple comparison to illustrate:
Bad Practices | Good Practices |
|---|---|
Leading questions | Neutral wording |
How do we know a survey is good? Look for high quality and quantity of responses. The best surveys get people to open up—while also gathering enough responses so findings are reliable. That’s why conversational surveys, powered by AI, work so well—they feel natural, which keeps prospects participating until the end.
Question types with examples for prospect survey about objections to purchase
A great survey uses a mix of question types to balance structured data with rich, explanatory feedback. Let’s break down the best options for a prospect survey on objections to purchase. If you want more examples and expert curation, see our guide on top questions for this survey type.
Open-ended questions are the gold standard when you want insights in a prospect’s own words. Use them to prompt deeper thoughts or reveal context you’d never anticipate. Great for the first question or when you genuinely want to understand “why.” Example:
What’s the biggest thing holding you back from moving forward with our product?
Can you describe any hesitation you felt during your decision process?
Single-select multiple-choice questions are perfect for spotting trends and making results easy to analyze. Use these after an open-ended prompt or to validate assumptions. Example:
Which of these best describes your primary concern about purchasing?
Price is too high
Lack of trust / unsure about value
Not the right feature fit
Timing isn’t right
NPS (Net Promoter Score) question is flexible—even for prospects who haven’t purchased. Ask how likely they’d be to recommend your offer based on what they know, and follow up for the story behind their score. Want to try building an NPS survey? Generate an NPS survey for prospects here.
On a scale from 0-10, how likely are you to recommend our product/service to a friend or colleague? (Follow-up: “Why did you give that score?”)
Followup questions to uncover "the why" are vital. Whenever you get a short answer, or a vague “not sure”—that’s a prompt for a follow-up. These probe deeper and usually surface the all-important details. Example:
Why do you feel that way?
Can you expand on what would make you more confident to buy?
Want to see more advanced question strategies or get creative? Check out our article on the best questions for prospect surveys about objections to purchase—it’s got real, research-backed ideas and tips on when to use follow-ups.
What is a conversational survey
Conversational surveys aren’t just forms—they’re actual two-way interactions that mimic the flow of a live interview. Respondents answer one question at a time, and the survey reacts, probes, or shifts context depending on what’s said.
Let’s contrast the approaches with a mini-table:
Manual Survey Creation | AI Survey Generation (Specific) |
|---|---|
Requires crafting every question | Instant creation by describing in plain language |
Why use AI for prospect surveys? The advantage is speed, depth, and adaptability. A tool like Specific analyzes your intent, builds a relevant survey, and adds dynamic follow-ups—all in a conversational flow that keeps prospects engaged and honest. An AI survey example isn’t just fast to generate, it’s smarter from the start—questions and follow-ups adjust on the fly, surface honest responses, and auto-analyze sentiment and insights.
Specific’s conversational survey experience leads the pack with smooth, friendly chat that’s easy for respondents and simple for survey creators to tailor. If you want a deeper dive on survey creation, check out this guide to creating effective prospect surveys.
The power of follow-up questions
There’s a reason we champion dynamic follow-up questions in every prospect survey—they turn light responses into rich, detailed feedback. You can read more about automated follow-ups and how they work at Specific’s follow-up feature page.
Prospect: “It just seemed expensive.”
AI follow-up: “Can you tell me what price range would feel fair, or what features would make the current price worthwhile for you?”
Specific uses AI to generate these follow-ups in real time, probing deeper and clarifying intent just like an expert sales interviewer would. This means more context is gathered on the spot, no delays or email back-and-forth, and the conversation feels natural and supportive—not interrogative.
How many followups to ask? In most cases, 2-3 well-crafted follow-ups strike the right balance between depth and speed. You don’t want survey fatigue, but Specific makes this configurable—skip to the next question once you have the clarity you need.
This makes it a conversational survey: Each answer leads to a tailored next question, flowing like a real chat that surfaces clear, contextual feedback.
Easy analysis, even with loads of text: AI powers through unstructured responses, summarizes and highlights key trends, so you never get overwhelmed by data. You can read our walk-through on how to analyze survey responses using AI here.
Automated follow-up questions are a game changer—go ahead and try generating a survey to really experience what conversational feedback feels like in action.
See this objections to purchase survey example now
Try creating your own survey—it’s fast, conversational, and delivers the deep insights you need to move prospects past hesitation and toward purchase. No setup headaches, just expert-level feedback in minutes.