This article will guide you on how to create an online course student survey about pricing and value. You can easily build a smart AI-powered survey with Specific in seconds—just generate and launch.
Steps to create a survey for online course students about pricing and value
If you want to save time, just generate a survey with Specific right now.
Tell what survey you want.
Done.
You don’t need to read further if you just want results fast—AI will create your survey with expert guidance. It’ll even ask follow-up questions to go deeper and extract richer insights, all automatically. You can use the AI survey maker to streamline the entire process and ensure you gather more meaningful data than with traditional survey tools.
Why surveys about pricing and value matter for online course students
Let’s get real—if you’re not collecting feedback directly from your online course students about pricing and value, you’re missing out on major opportunities to make your offering resonate and grow. These conversations are where you find out what students actually think, whether they see value, and what might nudge them to pay or recommend you to others.
Understanding students' perceived value pinpoints which features and content deliver the most impact—and which need clarity.
Price sensitivity insights are key for adjusting your pricing to maximize enrollment without leaving money on the table.
Feedback loops help you continuously improve and avoid costly missteps—so you’re not guessing what to fix next or where to invest in your course design and marketing.
Consider this: Surveys should be brief (15 to 30 questions) to maintain engagement and get honest feedback [1]. A lengthy or confusing survey won’t just annoy students—it’ll tank your response rate and leave you in the dark. Run these surveys regularly so your course grows with your audience.
If you’re not running these, you’re not just missing insights—you’re handing opportunities to competitors who listen. Check out our other guides on the importance of student feedback to get in-depth advice on boosting course satisfaction with better survey methods.
What makes a good online course student survey about pricing and value?
A great pricing and value survey for online course students isn’t just about the right questions—it’s about clarity and tone. You need to ask unbiased, sharply worded questions using everyday language, not edu-jargon or fuzzy terms. Your goal is to encourage honest answers and avoid confusing respondents—simple, direct language leads to better, clearer insights [2].
Bad Practices | Good Practices |
|---|---|
Leading or double-barreled questions (e.g., "Was the course expensive and confusing?") | Single, neutral, clear questions ("How would you rate the course price?") |
Ambiguous terms ("reasonable price") | Specific references ("Compared to similar courses, is this course priced higher, lower, or about the same?") |
Lengthy, formal tone | Conversational, approachable tone ("How did the price feel to you?") |
You’ll know your survey works if you see high response rates and detailed answers. Quality means students are being genuine and providing complete feedback; quantity means you’re reaching enough participants for the insights to count. And don’t forget to test with a small sample first to catch issues early—pilot testing matters [2].
Question types and examples for online course student surveys about pricing and value
Surveys work best when you mix different question types suited for your goals—uncovering core insights, quantifying sentiment, or digging deeper into “why.” Here’s a quick toolkit:
Open-ended questions let students explain in their own words, great for uncovering issues or unexpected benefits. Use them at the start or as follow-ups after ratings:
What did you think of the course price?
How does the value received match what you paid?
Single-select multiple-choice questions are perfect for quantifying how many students fall into each preference group. These shine for comparing value perceptions or price sensitivity:
Compared to similar online courses, do you feel this course is:
More expensive
About the same
Less expensive
Not sure
NPS (Net Promoter Score) question lets you benchmark how your price/value combo impacts overall recommendation. It’s a single metric but opens the door to deeper questioning. (Curious? Instantly generate an NPS survey for online course students about pricing and value):
How likely are you to recommend this course to a friend or colleague, considering its pricing and value?
Followup questions to uncover "the why" are golden when you want to go beyond surface-level answers. When a student says the price is high, ask for specifics—this exposes actionable details (Was it the content? Features? Something else?):
What would make the course feel like a better value to you?
Is there a specific feature you wish was included at this price?
Dig deeper into crafting questions and strategies in our companion post: best questions for online course student survey about pricing and value. You’ll get pro tips and dozens more examples.
What is a conversational survey?
A conversational survey is exactly what it sounds like: instead of firing off a static list of questions, you invite respondents into a chat-like interaction. The AI adapts follow-ups in real time, just like a skilled researcher would in an interview. This approach is game-changing compared to old-school manual survey tools, which simply collect isolated responses and leave you to chase clarity later.
When you use an AI survey generator, here’s what happens:
Manual Survey | AI-Generated Conversational Survey |
|---|---|
Static questions, same for everyone | Dynamic, tailored follow-ups based on each answer |
Easy to miss context or meaning | Clarifies unclear responses instantly |
Boring, transactional vibe | Feels like a real conversation, so people open up |
Manual editing needed—painful | AI-powered editing via chat (try it here) |
Why use AI for online course student surveys? You get more honest and detailed feedback—fast. The experience feels natural for both you and your students. Specific delivers a class-leading UX in conversational surveys, making sure feedback is engaging, easy to give, and powerful to analyze. If you want to see step-by-step how to create a survey that your audience actually finishes, check out our practical guide.
“AI survey example” and “AI conversational survey” mean you’re letting technology do the heavy lifting, with more interactive, responsive, and context-driven surveys.
The power of follow-up questions
Follow-up questions turn scattered or half-baked responses into serious insights—without lots of back and forth. With Specific’s AI, every answer is met with smart probes: the system analyzes the context and provides targeted follow-up instantly, just like an expert researcher would. You save time (no chasing respondents by email) and get richer, more actionable data.
Online course student: “It’s a bit too expensive.”
AI follow-up: “Is that based on the course content, features, or compared to other courses you’ve taken?”
How many followups to ask? Usually, 2–3 follow-ups per key question are enough to dig deep without overwhelming your students. Specific lets you set limits or allow early exit if the right detail comes out quickly.
This makes it a conversational survey—follow-ups transform the feedback session from a one-way form into a real dialogue.
Conversational analysis, AI response summaries, data clarity: It’s incredibly easy to analyze nuanced, long-form answers thanks to AI-driven tools. If you want to learn how to break down all that feedback, our guide to response analysis covers simple, actionable steps.
Auto follow-ups are new—try generating a survey and see it in action. You’ll be surprised how quickly you can get context-rich feedback.
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