This article will guide you step-by-step on how to create an Inactive Users survey about Usability Issues. With Specific, you can build such a survey in seconds using cutting-edge AI.
Steps to create a survey for Inactive Users about Usability Issues
If you want to save time, just generate a survey with Specific. It really is that simple when you use an AI survey generator.
Tell what survey you want.
Done.
You don’t even need to read further if you use Specific’s AI-powered survey generator. The platform’s AI will create a research-grade survey for you in seconds, automatically including smart followup questions for richer insight and higher response quality. You’ll get deep, actionable feedback from inactive users—without any manual setup.
Why an inactive users survey about usability issues matters
If you’re not running surveys with your inactive users, you’re leaving big opportunities—and risks—on the table. Let’s face it, 94% of people have unused or “zombie” accounts that can become security liabilities if left unmanaged [1]. That’s not just a technical problem; it’s a chance to understand what drove those users away in the first place.
Getting feedback from inactive users highlights gaps in your product’s usability, showing exactly why people drop off.
Understanding abandoned accounts helps you tighten security and make smarter product decisions.
Regular pulse checks with this audience can spark ideas and reclaim lost users, or at least prevent further churn.
Ignoring these voices means you’re missing valuable data: 88% of users say they won’t return to a site after a bad experience [2], and 70% of online businesses fail due to poor usability [3]. The importance of an inactive users recognition survey can’t be overstated. Every response you collect can turn into a practical improvement—if you ask the right questions and use a conversational, user-friendly approach.
What makes a good survey about usability issues?
Great surveys aren’t just a list of checkboxes—they invite honesty and reveal actionable insight. Here’s what separates a high-impact survey from the average form:
Clear, unbiased questions: Avoid loaded phrasing that nudges the answer. Use simple, direct language so anyone can understand.
Conversational tone: Make it feel like a chat, not a test. People open up more when the survey feels like a two-way conversation.
Bad Practices | Good Practices |
|---|---|
Leading questions (“Don’t you hate our registration process?”) | Open questions (“What could make registration better for you?”) |
No follow-ups; single pass only | Smart follow-ups for clarity and insight |
Stiff, formal tone | Friendly, relatable language |
If you want more responses—and more valuable data—you need to focus on the quantity and quality of responses. When both are high, you’ll unlock the most benefit from your usability issues survey.
Survey question types and examples for inactive users about usability issues
You need a mix of question types to surface real usability problems from inactive users. Let’s break down how—and when—to use them for optimal results. If you want a deeper dive, check out this resource on best questions for inactive users surveys.
Open-ended questions let users explain things in their own words, uncovering unexpected obstacles and suggestions. They’re best near the start, or as follow-ups to clarify “why.” For example:
What made you stop using our product?
Can you describe any confusing parts of our website or app?
Single-select multiple-choice questions are perfect for quick data points or when you want to segment users. Use them after open-ended questions to put answers into buckets. For example:
Which of the following best describes your main issue with the product?
Navigation was confusing
Features were hard to find
Account setup took too long
Other
NPS (Net Promoter Score) question gauges loyalty and perceived value. Use it to benchmark sentiment and spot trends among inactive users. Want to generate an NPS survey instantly? Here’s how.
How likely are you to recommend our product to a friend or colleague?
Followup questions to uncover "the why". Always follow up on vague or critical responses. AI can probe naturally, just like a skilled interviewer. For example:
Can you tell me more about what caused confusion during navigation?
What could we improve to make account setup easier for you?
Want more tips and example questions for usability issues surveys? Read our full guide on writing better survey questions for inactive users.
What is a conversational survey?
Conversational surveys feel more like a natural chat than a rigid form. People respond, the survey “listens,” and smart AI probes for details—making it engaging and context-aware. This is a huge upgrade from the old way of building surveys, where you’re stuck crafting, rewording, and testing each question by hand.
Manual Surveys | AI-Generated Surveys |
|---|---|
Static questions and fixed order | Dynamic, adapts to respondent’s answers |
Tedious to build and edit | Built in seconds using AI |
Little personalization | Tailored follow-ups for richer data |
Low engagement | Feels natural and interactive |
Why use AI for inactive users surveys? With Specific’s conversational survey builder, you get more nuanced, honest responses. AI makes tedious tasks effortless—generating the entire survey structure, rephrasing questions, probing for “why,” and optimizing order—delivering an AI survey example that’s a clear step up in quality. Specific offers best-in-class user experience, making the feedback process smooth and even enjoyable. Curious to learn more? Read our primer on how to create conversational surveys with AI.
The power of follow-up questions
If surveys just skim the surface, the risk is clear: incomplete—sometimes useless—answers. Here’s how Specific transforms that problem. Our AI asks just the right automated follow-up questions in real time, based on what your inactive user said a moment earlier. Find out more in-depth at how AI followup questions work.
Inactive User: “It was too complicated.”
AI follow-up: “Can you share which part of the product felt complicated, or give a specific example?”
How many followups to ask? In general, asking 2–3 follow-ups is enough to get to the root of most issues. Specific’s settings let you automate or limit probing, or move to the next question once you get the detail you want—so you never annoy, just inform.
This makes it a conversational survey: each reply feels like a real conversation, keeping the user engaged and willing to share honest, practical feedback that a static form wouldn’t surface.
AI survey response analysis: Even with tons of unstructured answers, analyzing the data takes minutes—not hours—using AI-powered tools like Specific’s. See how simple it is in this guide on analyzing survey responses.
These AI-powered follow-up questions are a leap forward in insight gathering—try generating an AI survey and experience the difference directly.
See this usability issues survey example now
Create your own survey for inactive users and instantly reveal vital usability improvement areas, complete with smart AI followups, conversational engagement, and fast analysis—no technical skills required.