This article will guide you on how to create a Hotel Guest survey about their Check In Experience. With Specific, you can build a survey like this in seconds—simple, fast, and tailored to your needs.
Steps to create a survey for Hotel Guests about Check In Experience
If you want to save time, just generate a survey with Specific. Here’s what creating a quality survey actually takes:
Tell what survey you want.
Done.
You genuinely don’t even need to read further. The right AI survey generator will create the survey using expert-level knowledge, and will go further—asking your guests smart, relevant follow-up questions to dig out actionable insights, not just surface-level opinions. If you’re after rich, qualitative data, this is the fastest, simplest way.
Why guest feedback about check in experience matters
Let’s get real: hotels thriving today are the ones obsessively listening to guest feedback—especially about crucial moments like check in. If you’re not running these surveys, you’re missing out on vital signals:
First impressions rule. Guests decide within minutes whether your hotel lives up to its promise.
Pinpointing friction at check in lets you fix issues before they balloon into negative reviews.
You uncover what matters: speed of service, staff warmth, line length, or clarity of instructions.
Need proof? Over 80% of travelers read reviews before booking, and 79% will choose the better-rated hotel, all else equal[1]. In the era of instant feedback, those public ratings hinge on how professionally (and personally) you welcome guests at the door. If you’re not collecting and acting on this feedback, you risk silent churn and missed referrals, losing ground to those who do.
Remember—86% of travelers will actually pay more for a superior experience[2]. If you’re still guessing what guests want at check in, you’re leaving money and loyalty on the table. The benefits of guest surveys are real: higher satisfaction, repeat visits, and a rock-solid reputation guests are eager to spread.
What makes a good survey about check in experience
The best Hotel Guest surveys are designed for both quality and honesty. Here’s how:
Clear, unbiased questions keep things straightforward—no jargon or leading phrasing that might skew results.
Conversational tone encourages natural answers instead of robotic box-checking.
Surveys should feel easy—you’ll get more (and better) responses if every question sounds normal, and the flow adapts naturally based on guest comments.
Bad Practice | Good Practice |
|---|---|
“Did our staff help you efficiently, or did you face major issues?” | “How satisfied were you with the check-in process?” |
Loaded with hotel jargon | Plain, guest-friendly language |
No chance to elaborate | Offers space for feedback and followup |
Ultimately, you know your survey is working if you get both a high number of responses and clear, actionable details. Otherwise, it’s just data noise.
Examples of survey question types for Hotel Guest check in experience
There’s real art in mixing question styles for a meaningful Hotel Guest survey. Go beyond basic star ratings! Here’s how:
Open-ended questions let guests express everything in their own words. These reveal not just what happened, but why. Open-ended questions shine when you want to uncover issues or “magic moments” you never would’ve thought to ask about. Examples:
“Can you describe how your check in experience felt when you arrived?”
“What, if anything, could we have done to make the check in more welcoming?”
Single-select multiple-choice questions are perfect for standardizing data and spotting trends in guest check in experiences. Use these if you want to benchmark satisfaction or preferences in a way that’s easy to compare.
“How would you rate the speed of your check-in?”
Very fast
Acceptable
Slow
Very slow
NPS (Net Promoter Score) question works beautifully for measuring overall loyalty after the guest’s first impression. If you want to dig straight to the “would you recommend us?” root, this is your tool. You can instantly generate an NPS survey for hotel guests about check in experience if you want to try it.
“On a scale from 0 to 10, how likely are you to recommend our hotel to friends or colleagues based on your check-in experience?”
Followup questions to uncover "the why". These are the real secret sauce. When a guest says check-in was “slow,” a good survey automatically asks what part felt slow—was it waiting for a room, paperwork, or finding the reservation? Use a followup when you need context to act on a response, or if you spot ambiguity.
“Can you tell us more about what made the check in process feel slow for you?”
We published a deeper guide: check out best questions for Hotel Guest surveys about check in experience for more examples and expert tips on crafting great survey questions.
What is a conversational survey?
A conversational survey is different from a traditional “fill-the-form” approach. Imagine your guest is messaging with a friendly staff member: the survey adapts its questions, follows up intelligently, and doesn’t just stick to a rigid script. It feels natural because it is—AI can probe, clarify, and go deeper, in real time. That’s what Specific does best.
Manual Survey Creation | AI-generated Survey (with Specific) |
|---|---|
Handpicking questions and building logic manually | Survey draft auto-generated from a simple prompt |
No dynamic followups—asks the same thing to everyone | Conversational AI asks targeted followups |
Static, often stiff and generic tone | Feels like a real dialogue—fluid, responsive |
Why use AI for Hotel Guest surveys? Because AI survey generation unlocks speed and depth: You get a survey that adapts to each guest, collects richer stories, and uncovers patterns you’d miss with static forms. If you’re curious about how an AI survey example looks or want to explore a conversational survey in action, Specific offers best-in-class experiences that both your team and guests will enjoy. Curious how to create a survey like this? We’ve got an entire guide on using the AI survey generator for any audience or topic.
The power of follow-up questions
Great surveys are more than a checklist—they’re a dialogue. The real power comes from conversational follow-up questions that respond to your guest’s answers in real time. When someone gives a vague reply (“it was slow”), AI can instantly ask for more detail, like an expert interviewer would. No other method feels so natural. There’s no lag—no emailing back and forth—so guests vent (or gush) while the feelings are fresh and detailed.
Hotel guest: “The check in was just okay.”
AI follow-up: “Could you share what would have made it better for you?”
How many followups to ask? We find that 2-3 targeted followups, max, is the sweet spot—enough to get detail, not so many that you wear out your welcome. If your respondent explains fully, move on; don’t force more questions. With Specific, you can set this behavior for every survey.
This makes it a conversational survey—guests feel heard instead of interrogated, and you surface honest feedback without extra effort.
AI survey analysis made easy. Once you’ve gathered conversational responses, use Specific’s AI-driven survey analysis to quickly summarize key themes. Even huge volumes of open-ended answers can be distilled into clear insights—no more copy/pasting into spreadsheets or losing track of important feedback.
Try generating a survey and see how much more you learn—the difference is night and day compared to static forms.
See this Check In Experience survey example now
Get started instantly and see how easy it is to create a Hotel Guest survey that adapts and delivers actionable insights—your guests (and your future bookings) will thank you.