This article will guide you on how to create a free trial users survey about conversion barriers. Specific can help you build a conversational AI survey for this purpose—build it in seconds using our AI survey generator here.
Steps to create a survey for free trial users about conversion barriers
If you want to save time, just click this link to generate a survey with Specific.
Tell what survey you want.
Done.
Honestly, that's it—you don't even need to read further if you just want to get the job done. The AI will create a high-quality survey, using expert knowledge to cover the right questions and logic. It’ll even add followup questions to gather deeper insights automatically, so you never miss the real story.
Why running this survey matters for growth
Let’s be candid: if you’re not running a free trial users survey about conversion barriers, you’re leaving vital insights on the table. SaaS is hyper-competitive—every lost conversion has a story, and you can’t afford to guess at what’s holding people back.
Only about 2–5% of SaaS website visitors convert into trial signups. You’re competing for microscopic conversion rates in most markets, so understanding why users drop off is priceless. [1]
If you’re not systematically capturing feedback from free trial users, you’re missing out on:
Pinpointing exactly where the trial experience is breaking down
Finding out which features confuse or fail to impress new users
Learning what competitors are offering that you aren’t
Here’s why this really matters:
Companies that focus on customer experience see an 80% increase in revenue. That’s the bottom-line impact when you listen and react to your trial user feedback. [2]
67% of churn is preventable—if you ask, listen, and act the first time. If you’re not running these surveys, you don’t even know what you’re missing. [3]
Simply put, the importance of a free trial users recognition survey can’t be overstated. Direct user feedback is your secret weapon for driving up conversion rates, improving onboarding, and keeping people from slipping away unnoticed.
What makes a good survey on conversion barriers
We’ve seen hundreds of surveys flop—and just as many succeed. The difference? Great surveys are clear, focused, and genuinely conversational. Here’s what separates average from the best when it comes to surveys on conversion barriers:
Clear, unbiased questions—people don’t answer what they can’t understand
Conversational tone—you want honest answers, not stiff “form-filler” responses
Short, logical progression—keep questions concise and avoid overwhelming free trial users
Bad Practices | Good Practices |
|---|---|
Leading/loaded questions | Neutral, open phrasing |
Too many questions at once | One question per page/conversation |
Technical jargon | Plain everyday language |
How do you measure success? Quantity and quality of responses. The best surveys maximize both—people answer more (because it’s easy), and the insights are richer (because it feels like a real conversation, not an interrogation).
Question types and examples for free trial users survey about conversion barriers
A great free trial users survey about conversion barriers mixes question types, each with its own role in surfacing actionable insights. If you want to go deep on question ideas and see more tips, check out the guide to the best questions for free trial users surveys about conversion barriers.
Open-ended questions let users explain roadblocks in their own words. They help you discover unexpected barriers and catch nuances you’d otherwise miss. Use these when you want to hear the user’s story, or when you don’t know all the possible conversion obstacles yet. Examples:
“What stopped you from continuing with your trial?”
“Tell us about anything that confused or frustrated you while trying our product.”
Single-select multiple-choice questions make it easy to spot patterns and compare responses at scale. Use these when you know the main suspects but still want structure for easier analysis. Example:
“Which of the following best describes your biggest barrier to upgrading after your free trial?”
I didn’t understand the value
The setup was too complicated
The price was too high
I needed features not available in the trial
NPS (Net Promoter Score) question is a must-have if you want a quick snapshot of user loyalty. It’s a recognized standard, and follow-ups can reveal lots about conversion barriers (“What would make you more likely to recommend us?”). You can generate a tailored NPS survey for free trial users about conversion barriers with one click. Example:
“On a scale from 0–10, how likely are you to recommend our software to a friend, and why did you give that score?”
Followup questions to uncover "the why" are your superpower. Use them to dig deeper, clarify vague answers, and surface actionable details. The AI can ask followups automatically in conversational surveys. Example:
User: “I just didn’t see enough value.”
AI follow-up: “Can you tell me more about what you expected to see, or which features felt missing?”
Want more inspiration or question templates? Visit our resource on best survey questions for free trial users.
What is a conversational survey?
A conversational survey feels like a natural chat—not just a series of static questions. The main difference between a traditional manual survey and an AI-generated conversational survey? It’s the experience: conversation, empathy, and dynamic probing make the respondent feel heard, not interrogated.
Manual Surveys | AI-generated Conversational Surveys |
|---|---|
Rigid forms, one-size-fits-all | Adaptive, feels like chatting with a person |
No instant followup | Real-time probing and clarifications |
Static logic, slow to customize | Flexible tone, easy changes with AI |
Why use AI for free trial user surveys? Because AI survey generators unlock next-level engagement: you get richer feedback, respondents feel heard, and you build the survey in seconds—no expertise needed. If you’re curious, try building your own survey with Specific’s AI survey generator or check out our guide on analyzing responses with AI.
AI survey examples typically achieve higher completion rates and more detailed answers, especially when you leverage features like AI chat-based editing (AI survey editor) and dynamic followups. At Specific, we specialize in best-in-class conversational surveys, making the experience seamless for both creators and respondents—unlocking insights you’d never get from a static form.
The power of follow-up questions
Follow-up questions can make or break your survey insights. With Specific’s automated AI followups, your survey becomes a real-time conversation—much like an expert interviewer—making insights deeper, faster, and easier to act on.
Free trial user: “I had trouble with the initial setup.”
AI follow-up: “Can you share which part of the setup was confusing or took the longest?”
If you skip followups and only ask broad questions, you’ll often end up with unclear answers—“It just didn’t work for me.” Without more context, that isn’t actionable. Automated, smart followups save you endless back-and-forth later (no need for email or manual interviews), and help every respondent feel like they’re being listened to in real time.
How many followups to ask? In most surveys, 2–3 followup questions per topic are enough to get full context, especially if you set the survey to skip ahead when the answer is clear. With Specific, you can easily control the followup depth for each question.
This makes it a conversational survey: by instantly drilling down at the right moment, you transform static surveys into adaptive interviews—turning “just data” into real understanding.
AI survey analysis, feedback summaries, response themes: Analyzing all responses—even unstructured text—is now straightforward with AI tools like AI survey response analysis. Instead of digging through piles of open-ended comments, you can chat with AI about your findings or ask it to summarize top conversion barriers instantly.
We recommend you experience the dynamic of followup questions for yourself: generate your own conversational survey and feel the difference.
See this conversion barriers survey example now
Take action and create your own survey—get better insights from your free trial users, uncover conversion obstacles, and drive growth with smarter data that’s actually easy to act on.