This article will guide you on how to create an event attendee survey about food quality. You can build a high-quality survey in seconds—just generate your own with Specific and start collecting better feedback today.
Steps to create a survey for event attendees about food quality
If you want to save time, just generate a survey with Specific. Here’s really all it takes:
Tell what survey you want.
Done.
You honestly don’t even need to read more. The AI handles the expert part—it will actually ask your respondents smart followup questions to dig for deeper insights, not just checkboxes and ratings. If you want to tweak or personalize anything, you can do it with Specific’s AI survey builder. It’s that easy. Just describe your survey (for event attendees about food quality) and you’re off—no forms, no wasted time, just actionable data from conversational surveys.
Why food quality surveys for event attendees matter
Food might not seem like the centerpiece of every event, but it’s almost always one of the most remembered parts. If you’re not listening to your attendees about their experience with catering, snacks, or drinks, you’re overlooking opportunities to delight, improve, and even save money where it counts.
Surveys with 5–10 questions are much more likely to be completed, especially when attendees have busy schedules and short attention spans. This means you’ll get more responses and data you can truly use—without overwhelming anyone. [1]
Missed feedback can mean missed repeat bookings or negative word-of-mouth.
If you don’t ask specific questions, how do you know if a food vendor delivered? Or if dietary needs were actually met?
Food quality is also linked to overall event satisfaction; one unresolved issue can sour the entire experience.
Not running these surveys is basically passing on the chance to continuously level up your events. The importance of event attendee feedback boils down to this: without it, you’re just guessing at what worked and what flopped.
It’s critical to gather feedback while the experience is still fresh—sending surveys within 24–48 hours after an event dramatically boosts the number and quality of responses. [2]
For more on this, check our in-depth article on best practices in event attendee surveys about food quality.
What makes a good survey on food quality?
A great food quality survey is clear, conversational, and unbiased. You want real, honest answers, not just polite “It was fine” checkmarks. Here’s what you should watch for:
Ask straightforward, specific questions—avoid jargon or ambiguity.
Keep your tone friendly, so attendees feel comfortable sharing what they actually think.
Remove leading questions or assumptions (for example, don’t ask “How amazing were the desserts?”)
Here’s a quick comparison for visual clarity:
Bad practices | Good practices |
|---|---|
Confusing scales (“Rate taste from 1–12”) | Simple, consistent scales (“How would you rate the food taste on a scale from 1–5?”) |
Overly formal or technical language | Warm, casual tone (“How did you find the variety offered?”) |
All closed-ended questions | Mix of open and closed, with room for comments |
What’s the measure of good? You’ll know a food quality survey works when both the quantity and quality of answers are high—meaning strong participation AND actionable insights, not just a pile of numbers. Interactive elements or visuals in surveys also drive engagement; in fact, visuals can increase engagement by up to 80% and are especially helpful for those 65% of people who are visual learners. [5]
Question types and examples for event attendee food quality surveys
Let’s break it down—what should you actually ask?
Open-ended questions are perfect when you want nuanced feedback, personal stories, or specifics that can’t be captured in a checkbox. Use them to explore details or clarify “why” something happened. Example uses:
What dish did you enjoy the most, and why?
How did the food contribute—or not—to your overall event experience?
Single-select multiple-choice questions are great for quantifiable data, benchmarks, or when you want to make reporting quick and easy. These work best for rating scales or yes/no choices. Example:
How would you rate the quality of the food served at the event?
Excellent
Good
Average
Poor
NPS (Net Promoter Score) question help you gauge not just satisfaction, but food’s role in generating enthusiastic referrals or repeat attendance. They’re best used at the end of your survey to capture big-picture sentiment. Want a ready-to-go NPS survey for event attendees about food quality? Try our generator here.
On a scale from 0 to 10, how likely are you to recommend our event to others based on the food quality?
Followup questions to uncover “the why”: Don’t settle for basic ratings; followup questions reveal motivations and context. For instance, if someone rates food “average,” you can ask what was missing or how to improve next time. Example followups:
What could have made the food experience better for you?
Were there any unmet dietary needs that impacted your enjoyment?
If you want more sample questions and deep-dive tips, check out our guide on best questions for food quality surveys at events.
What is a conversational survey?
Traditional surveys feel like filling out a cold, lifeless form. Conversational surveys flip that experience—it’s an interactive, chat-driven exchange that feels more like talking to an event host than ticking boxes. You get substantially richer data, and respondents are more willing to share honest opinions.
Here’s the difference at a glance:
Manual survey creation | AI-generated conversational survey |
|---|---|
Requires manual setup and lots of time | Instant, just describe what you need—AI builds the survey for you |
Static forms, no dynamic follow-up | Follows up naturally to clarify responses and uncover insights |
Hard to edit, error-prone | Can be modified just by chatting with AI—changes made instantly |
Why use AI for event attendee surveys? Because AI-powered survey generators adapt in real-time, personalize the experience, and help you get better results with less effort. The AI knows what an “AI survey example” should look like for food quality, and it crafts conversation flows that maximize engagement and data richness.
Specific’s conversational survey experience is best-in-class—the chat-like flow makes it inviting for both the survey builder and the respondent. You can learn step-by-step how to create an event attendee survey about food quality using AI.
The power of follow-up questions
Follow-up questions are the real unlock—this is where generic ratings evolve into real understanding. Automated, AI-driven followups (see our automatic followup questions feature) ask “why” in a way that feels human, not robotic. Specific’s AI reads previous answers and, right there in the chat, digs deeper—just like an expert interviewer. The result? More context, more actionable insights, and fewer half-baked answers. Plus, it saves you hours since there’s no need for post-survey email exchanges. Here’s how a conversation can stall without followups:
Attendee: “The food was okay.”
AI follow-up: “What could we do to make it better next time?”
How many followups to ask? Aim for 2–3 followups to really dig in, but not so many that you overwhelm. It’s smart to set a limit—or let respondents skip ahead once you’ve gathered what matters. Specific lets you control this easily.
This makes it a conversational survey—not just a list of questions, but a real two-way exchange that flows naturally, increasing respondent comfort and truthfulness.
Thematic analysis, AI-powered cluster analysis, chat with survey results: Even if you collect tons of open-text responses, it’s simple to analyze everything using AI. For more, read our article on how to analyze responses from event attendee surveys about food quality using AI. This turns a wall of text into actionable, summarized insights—no spreadsheet wrangling required.
Automated AI followup questions really are a game changer—give them a try and you’ll see how much deeper you can go in every conversation.
See this food quality survey example now
Ready to make your own? Act now and experience the difference a conversational, AI-powered survey makes for event attendees. Get richer feedback, unlock insights instantly, and build your next food quality survey with confidence.