This article will guide you on how to create an Ecommerce Shopper survey about trust and security. With Specific, you can build an AI-powered conversational survey in seconds—just generate your own survey and start uncovering insights right away.
Steps to create a survey for Ecommerce Shoppers about trust and security
If you want to save time, just generate a survey with Specific now. Creating surveys has never been easier thanks to AI. Here are the steps:
Tell what survey you want.
Done.
You honestly don’t need to read any further if you just want to get your survey live. The AI will design your survey with expert-grade questions, and it asks smart follow-up questions too—ensuring you collect richer, contextual feedback from each respondent. If you want to know more about how this works or why it matters, keep reading.
Why trust and security surveys for ecommerce shoppers matter
Let’s face it: online shoppers care deeply about trust and security. Surveys are your chance to tune into the real fears, needs, and expectations of your audience. If you’re not running these, you’re missing out on game-changing opportunities to build loyalty and confidence.
82% of online shoppers are concerned about the security of their payment details when making purchases [2]. This signals a huge trust gap you can address through better communication and stronger safeguards.
88% of consumers say their willingness to share personal information is based on how much they trust a company [3]. That’s nearly nine out of ten customers choosing you—or walking away—based on how secure and trustworthy you seem.
73% of online shoppers will abandon their purchase if they see a warning about potential fraud [5]. Skipping surveys on this topic means flying blind while competitors double down on what shoppers genuinely want.
Ultimately, the benefits of ecommerce shopper feedback on trust and security are clear: you’ll spot issues before they become reputation-damaging, measure the impact of new policies, and find ways to exceed buyer expectations. These insights help you build the kind of brand loyalty that lasts, cut down on abandoned carts, and make sure every website change aligns with what shoppers value most. If you’re curious, check out this AI survey generator to see what a real, actionable survey looks like.
What makes a good survey on trust and security?
There’s a science—and some art—to writing excellent ecommerce shopper surveys about trust and security. Here’s what separates effective surveys from the duds:
Clear and unbiased questions: Ambiguous or loaded questions frustrate people and skew your results. Instead, focus on one idea at a time—clarity ensures you get honest, actionable feedback.
Conversational tone: Ditch the corporate-ese. A friendly, natural voice makes respondents feel at ease, which leads to more candid responses.
Target the context: Make sure your survey reflects real-world checkout scenarios, account creation, returns, and personal data sharing. The more specific, the better.
Bad Practices | Good Practices |
|---|---|
Double-barreled questions (“How easy and secure was checkout?”) | One focus per question (“How secure did you feel during checkout?”) |
Technical jargon (“How do you perceive our PCI DSS compliance?”) | Simple language (“Did you have any worries about entering your credit card?”) |
One-size-fits-all survey (“Was our site safe?”) | Tailored follow-ups (“What, if anything, made you hesitate to submit payment?”) |
The real measure of a good survey is the quality and quantity of responses. You want high engagement and answers rich with detail—because both depth and breadth matter if you plan to make data-driven improvements.
Survey question types and examples for ecommerce shoppers on trust and security
Different types of questions help you get a fuller picture of shopper attitudes and experiences around trust and security. Mixing formats makes the survey more engaging and uncovers what really matters.
Open-ended questions encourage genuine, detailed answers that expose issues you might never have considered. They’re best early in the survey or after a probing multiple-choice to get specifics in the respondent’s own words.
“Can you describe a time when you felt unsure about the security of your information when shopping with us?”
“What steps would give you more confidence to complete a purchase on our site?”
Single-select multiple-choice questions are great for structured data you can compare over time or group by user segment. Use them for rating levels of trust, picking barriers, or assessing the perceived effectiveness of existing trust signals.
Which of the following makes you feel least secure when shopping online?
Lack of security badges or trust seals
Complicated or unclear checkout process
Request for too much personal information
Negative news about data breaches
NPS (Net Promoter Score) question formats are perfect for benchmarking overall customer trust and loyalty. They add quick, familiar structure, and can be expanded with contextual followups. If you want to create a ready-to-use NPS survey, generate an NPS survey for ecommerce shoppers about trust and security in one click.
How likely are you to recommend shopping with us to a friend, based on how secure you feel during the checkout?
Followup questions to uncover “the why” are the secret weapon. After an initial answer, asking “What made you feel that way?” or “Can you tell us more?” transforms raw data into textured, actionable insights.
“You mentioned hesitating at checkout. What in particular caused your hesitation?”
“If you selected ‘data privacy concerns’, was it the payment process, account setup, or something else?”
To get even more sample questions and tips on structuring your survey, check out our comprehensive guide on best questions for ecommerce shopper surveys about trust and security.
What is a conversational survey (and why use AI to make one)?
Conversational surveys feel like a natural chat instead of a lifeless questionnaire. Unlike traditional surveys built with manual tools and lots of copy-pasting, AI survey generation lets you focus on the goal—not the grunt work of formatting, question logic, or followups. A survey made with an AI survey generator adapts conversationally with every response, applying expert knowledge and best practices instantly.
Manual Surveys | AI-Generated Conversational Surveys |
|---|---|
Slow to build | Instant creation from a simple prompt |
Fixed structure, no follow-ups | Adaptive, context-driven follow-ups |
Easy to miss bias or jargon | Expert-designed for clarity and engagement |
Boring, impersonal forms | Feels like a helpful conversation |
Why use AI for ecommerce shopper surveys? You get speed, expert-level quality, and crucially: you collect deeper, higher-quality feedback thanks to real-time followups. Respondents finish the survey feeling heard—not just processed. Looking for an AI survey example or want to experiment hands-on? You can read how to create a survey and see for yourself. Specific’s conversational surveys have the best user experience in the game, turning friction-filled forms into smooth, engaging chats for both you and your respondents.
The power of follow-up questions
Follow-up questions are what turn a good survey into a truly conversational survey. With Specific, automated AI follow-up questions probe deeper right after a respondent’s answer, mirroring a thoughtful interviewer. This is a game-changer for understanding the real reasons behind shopper sentiment. Forget endless email chains or chasing for clarifications—intelligent followups capture detail in real time, resulting in richer data with less work. You can see exactly how this works in our guide to automatic AI follow-up questions.
Ecommerce Shopper: “I wasn’t sure if it was safe to enter my credit card.”
AI follow-up: “Can you tell us what made you feel uncertain—was it something you saw on the page, or was it about our payment process?”
How many followups to ask? In most cases, two or three targeted followups are enough to get clarity and valuable context. You don’t want to exhaust your shoppers—Specific lets you automatically end the thread if you’ve already collected the info you need.
This makes it a conversational survey—it feels like a back-and-forth, not an interrogation. This approach maximizes response quality and comfort.
AI survey response analysis, easy survey reporting: Rich open-ended replies used to be a pain to analyze. Now, with tools like Specific’s AI survey analysis, you can chat with your data and extract the most important insights—no manual sorting required.
Automated, dynamic followup questions are new for many teams. Try generating a survey and see this experience for yourself—there’s no going back to static forms once you see the difference.
See this trust and security survey example now
Start your own ecommerce shopper survey about trust and security—it’s never been easier to collect the insights that drive trust, loyalty, and actionable change.