This article will guide you how to create an ecommerce shopper survey about mobile shopping experience. With Specific, you can build and launch your survey in seconds—no hassle, just results.
Steps to create a survey for ecommerce shoppers about mobile shopping experience
If you want to save time, just click this link to generate a survey with Specific. Here’s what it takes:
Tell what survey you want.
Done.
You honestly don’t even need to read further. Our AI does the heavy lifting—using expert knowledge to produce a robust, conversational survey instantly. It even asks smart followup questions to help you gather deeper insights, so every response counts. If you want to try this from scratch, there’s a versatile AI survey generator too.
Why you should run a mobile shopping experience survey
Mobile is the new ecommerce frontier. If you’re not capturing feedback from mobile shoppers, you’re leaving treasure on the table. Here’s why:
93% of visits to ecommerce sites now come from mobile devices[2]. If your site isn’t optimized for these shoppers—or you don’t know how they feel—you’re missing out on crucial business intelligence.
Mobile commerce users are 70% more likely to make a purchase than desktop users[3]. Ignoring their feedback? You’re leaving high-intent buyers unheard.
Conversion rates for dedicated mobile shopping apps are 3 to 4 times higher than on mobile websites[4]. If you aren’t learning from your mobile audience, your growth could stall.
Average order value is higher on mobile ($79–$109) than desktop[5][9]. Actionable feedback here helps you discover friction points and boost sales even more.
The importance of an ecommerce shopper recognition survey can’t be overstated. If you’re not running these, you’re missing chances to identify features that drive loyalty, reduce cart abandonment, or differentiate yourself. The benefits of ecommerce shopper feedback are huge—not just in sales but in building long-term customer trust. Truth is, whoever understands mobile shoppers wins.
What makes a great survey on mobile shopping experience?
Not all surveys are created equal. High-quality ecommerce shopper surveys about the mobile shopping experience nail two things: quantity and quality of responses. You want more people to answer, and you want their answers to be meaningful.
Clear, unbiased questions get higher response rates and trustworthy insights. Avoid jargon and assumptions—make it easy to answer quickly.
Conversational tone encourages honest, natural responses. Stiff forms lead to abandonment; friendly chat increases completion.
Let’s break down some bad vs. good practices in a quick table:
Bad Practice | Good Practice |
|---|---|
Leading or biased questions | Neutral, objective wording |
Complex, multi-part questions | Short, single-focus questions |
Formal, robotic style | Conversational, human tone |
No followups | Contextual probing (“Can you tell me more?”) |
When you see both great participation and rich, actionable responses, that’s how you know your survey’s dialed in—exactly what conversational surveys from Specific deliver.
What question types work for ecommerce shopper surveys about mobile shopping experience?
Choosing the right question types is a game-changer. For a survey targeting ecommerce shoppers, especially on mobile, you want to mix formats that give you both breadth and depth.
Open-ended questions let respondents express their true thoughts in their own words. Use these when exploring motivations, pain points, or unmet needs. Examples:
What is the biggest frustration you’ve encountered when shopping on your mobile device?
Can you describe a recent positive experience you had buying something on mobile?
Single-select multiple-choice questions are perfect for structured insights—when you want easy data to segment and compare. Try them to spot trends or benchmark the basics.
How often do you make purchases on your smartphone in a typical month?
Rarely (0–1 times)
Sometimes (2–5 times)
Often (6–10 times)
Very frequently (more than 10 times)
NPS (Net Promoter Score) question gauges loyalty and provides a benchmark for customer satisfaction. Run an NPS survey for ecommerce shoppers about mobile shopping experience without fuss. Example:
On a scale of 0 to 10, how likely are you to recommend shopping with us on mobile to a friend or colleague?
Followup questions to uncover "the why" dig into the reasons behind responses. They’re essential for understanding nuance or context.
You should use followups after generic answers, or when you want depth.
What made you give that score?
Can you share more details about your experience?
Want to learn more? We’ve curated the best questions for ecommerce shopper mobile experience surveys and included tips for crafting perfectly targeted prompts.
What is a conversational survey?
A conversational survey is an interactive, chat-style feedback session—one that feels more like texting a friend than filling out an exam sheet. These surveys boost response rates, surface richer insights, and keep survey fatigue at bay. Unlike traditional survey forms, you’re not staring at a long page of boxes; instead, questions appear in a friendly, guided flow. The AI adapts questions based on previous answers, turning the process into a dialogue—not a data dump.
Manual Survey | AI-Generated Survey |
|---|---|
Time-consuming set-up | Instant creation from prompt |
Static, linear questions | Dynamic, context-aware followups |
No personalized probing | AI probes for deeper insight |
Flat, impersonal tone | Conversational, natural style |
Manual analysis required | AI-powered response summaries |
Why use AI for ecommerce shopper surveys? It’s simple: you get expert-quality questions, contextual followups, and fast analysis—without slogging through hours of editing. Curious how easy it is? Try our AI survey builder. If you want more background, see our guide on how to analyze responses from an ecommerce shopper survey.
Specific is recognized for best-in-class user experience in conversational surveys, designed to make every step—from creation to analysis—smooth for both creators and respondents. It’s AI survey example creation made simple.
The power of follow-up questions
Follow-up questions turn short, vague answers into meaningful gold. With automated AI followups, Specific’s conversational surveys probe gently but deeply, just like an expert interviewer would in person. This means you can collect true stories and actionable details, not just surface stats. No more chasing people via email for clarification—AI gets the insights you need in a single flow, and respondents barely notice the extra step because the conversation feels natural.
Ecommerce shopper: "Sometimes the app is slow."
AI follow-up: "Could you tell me which part of the app feels slow, or when you typically notice the slowdown?"
How many followups to ask? Usually, 2–3 followups are enough to get the full story. We recommend enabling a skip setting once you get the context you need—Specific’s survey builder gives you control to keep the conversation natural, not exhausting.
This makes it a conversational survey: the interaction flows, feels respectful, and adapts to what the shopper shares rather than sticking to a rigid script.
AI-powered response analysis: Even with all those rich, unstructured replies, it’s easy to analyze responses using AI survey response analysis. You get themes and insights at scale—without manually reading every response. For a deeper dive, our blog on how to analyze responses from an ecommerce shopper survey covers best practices, tools, and shortcuts.
Automated followup questions are a game-changer. Try generating an AI-powered survey and experience rich, actionable feedback for yourself.
See this mobile shopping experience survey example now
Your ideal ecommerce shopper survey is just a click away. See how easy it is to capture high-quality feedback and win on mobile—before your competitors do.