Create your survey

Create your survey

Create your survey

How to create conference participants survey about session content quality

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Adam Sabla

·

Aug 21, 2025

Create your survey

This article will guide you how to create a Conference Participants survey about session content quality. It’s a breeze to generate such a survey with Specific, and you’ll have actionable feedback in no time.

Steps to create a survey for conference participants about session content quality

If you want to save time, just click this link to generate a survey with Specific—you’ll be up and running instantly. Creating surveys with AI is genuinely that simple these days. Here’s literally what you do:

  1. Tell what survey you want.

  2. Done.

You don’t even need to read further unless you want to dive into best practices. The AI crafts your survey leveraging expert knowledge, and it will even ask your respondents follow-up questions so you get deeper insights—not just surface impressions. Try making a survey from scratch anytime at Specific's AI survey builder.

Why a conference participants survey about session quality really matters

Let's be honest: if you’re not routinely collecting feedback on session content quality, you’re flying blind. Surveys for conference participants do more than just fill a checkbox after the event—they uncover what truly resonates and what falls flat. Without this, you miss out on priceless insights that help you:

  • Refine content so it meets actual attendee needs

  • Spot which sessions delighted (or disappointed) your audience

  • Prioritize speakers and topics for future events

  • Fix or avoid issues that might hurt retention or reputation

According to feedbacksync.com, targeted conference survey questions play a significant role in obtaining actionable feedback that serves as a stepping stone for subsequent event improvement [1]. It’s a well-established truth: good session feedback leads to continually better events and happier participants.

Skipping surveys means missing the data that makes the difference between a good event and a truly excellent one. We’ve seen that conferences asking the right questions capture insights that drive everything from future programming to speaker selection—a single ignored pain point can silently snowball into wider dissatisfaction, while acted-on feedback leads to a cycle of ongoing improvement. The importance of conference participants recognition surveys and benefits of feedback can’t be overstated if you want to create valuable, memorable experiences.

If you want a more comprehensive overview of why conference surveys matter, check our best questions for conference participants survey about session content quality article.

What makes a good survey on session content quality?

A survey’s impact is only as good as its questions and how it feels to take it. Effective surveys about session content quality focus on specific, unbiased questions and use a conversational tone that encourages honesty. This isn’t just about the technical quality of questions—it’s about making respondents comfortable enough to share their real impressions.

Here’s a simple comparison to give you a feel for what works and what doesn’t:

Bad practices

Good practices

Leading questions (“Why was this session great for you?”)

Neutral questions (“How would you rate the relevance of this session?”)

Vague questions (“Did you like the session?”)

Specific questions (“What aspects of the session content were most valuable—or lacking?”)

Stiff, formal tone

Conversational, friendly tone

The real measure of success? High quantity of responses (so you get a representative sample) and high quality of commentary (so you can actually take action). Short, easy-to-complete surveys with direct questions consistently see better engagement—and better insights [2].

What question types should you use for a conference participants survey about session content quality?

Effective session feedback surveys blend a few core question types to maximize both breadth and depth of insights. Here’s what works best:

Open-ended questions let respondents share thoughts in their own words—perfect for capturing nuanced feedback or unexpected insights. Use them sparingly to dig deeper, especially after a rating or when you want “the why” behind an answer. For example:

  • What did you find most valuable about this session’s content?

  • If you could change one thing about the session, what would it be?

Single-select multiple-choice questions are your workhorse for quantitative insights—they make it easy to spot trends and compare responses. Great for getting quick ratings or assessing satisfaction. A classic example:

How would you rate the overall quality of the session content?

  • Excellent

  • Good

  • Average

  • Poor

NPS (Net Promoter Score) question is a favorite to quickly gauge overall satisfaction and likelihood to recommend. We usually recommend placing an NPS question at the end of the session survey, then use follow-ups to learn about the drivers of high or low scores. Want to try this? Generate a NPS survey for conference participants about session content quality in seconds.

On a scale of 0–10, how likely are you to recommend this session to a colleague?

Followup questions to uncover "the why" are essential for context. The best time to use them: after a surprising answer, or if a respondent gives a vague reply. We usually set surveys to tactfully prompt for more detail where needed. For example:

  • “I thought the session was okay.”

  • “Could you share a bit more on what felt just ‘okay’ to you?”

If you’re looking for more sample questions or want to check out some tips, read our article on the best questions for conference participants survey about session content quality.

What is a conversational survey and why use AI?

Conversational surveys feel like a chat, not a form. Instead of overwhelming respondents with a list of questions, you engage them in a back-and-forth, making them comfortable enough to share candid feedback. This type of experience boosts completion rates—and, crucially, the quality of your data.

AI survey generation with a tool like Specific is miles ahead of manual form-building. You don’t have to spend hours writing and structuring questions. The AI suggests, adapts, and improves your survey in real time, incorporating feedback and following best practices automatically. Compare:

Manual surveys

AI-generated surveys

Time-consuming to set up

Built in seconds with AI

Risk of missing essential questions

Expert-validated, comprehensive questions

One-size-fits-all format

Personalized and adaptive flow

Why use AI for conference participants surveys? Honestly, it’s faster, smarter, and does the expert thinking for you. The biggest value: AI (like Specific) doesn’t just create questions—it also asks smart follow-ups, keeps the conversation relevant, and lets you analyze results interactively. When you need an AI survey example or want to explore the difference, try building one from scratch at the Specific AI survey generator.

We focus on best-in-class user experience; feedback collection should feel smooth and familiar—an easy chat, not a chore.

The power of follow-up questions

Dynamic follow-ups are the secret sauce in deep survey insights. Instead of guessing what a vague answer means or sending endless back-and-forth emails, Specific’s automated AI follow-up questions feature enables the survey AI to instantly check in with context-based “why” and “how” questions in real time. The result? You uncover true motivations, not just surface-level opinions.

  • Conference participant: “The session was good.”

  • AI follow-up: “That’s great to hear! Was there a particular topic or speaker that stood out to you?”

That’s the kind of extra layer that transforms bland comments into actionable feedback. Without follow-up, you end up with: “It was okay.” And then… dead end.

How many followups to ask? Generally, 2-3 followups are plenty. You want detail, not interrogation. The best approach is to set a stop rule—when the AI hears what you need, it simply moves on. Specific lets you fine-tune this.

This makes it a conversational survey: instead of a stale form, you’re running a real conversation—like you would in a friendly interview, but at scale and with consistency.

AI survey response analysis: Don’t worry about messy open-ended answers. With Specific, you can easily analyze all responses using AI, surfacing patterns, sentiment, and highlights—making even large surveys simple to interpret.

These automated followup questions are new—and worth trying out firsthand. See for yourself how the conversation feels and the difference it makes.

See this session content quality survey example now

Ready to see real results? Build a conversational survey for session content quality and get honest, actionable feedback—effortlessly. You’ll unlock richer insights with less effort and keep your participants engaged from the very first question.

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Try it out. It's fun!

Sources

  1. feedbacksync.com. Crafting the Perfect Conference Survey Questions

  2. conferences.io. 7 Best Practices for Session Evaluations at Your Next Conference

  3. smartsurvey.co.uk. Sample Questions: Conference Survey Questions

Adam Sabla - Image Avatar

Adam Sabla

Adam Sabla is an entrepreneur with experience building startups that serve over 1M customers, including Disney, Netflix, and BBC, with a strong passion for automation.

Adam Sabla

Adam Sabla is an entrepreneur with experience building startups that serve over 1M customers, including Disney, Netflix, and BBC, with a strong passion for automation.

Adam Sabla

Adam Sabla is an entrepreneur with experience building startups that serve over 1M customers, including Disney, Netflix, and BBC, with a strong passion for automation.