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Create your survey

Create your survey

How to create conference participants survey about matchmaking effectiveness

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Adam Sabla

·

Aug 21, 2025

Create your survey

This article will guide you through how to create a Conference Participants survey about Matchmaking Effectiveness. We use Specific ourselves to generate effective surveys in seconds — build yours with just a click.

Steps to create a survey for Conference Participants about matchmaking effectiveness

If you want to save time, just generate a survey with Specific. The process couldn’t be simpler, thanks to the power of AI and conversational surveys.

  1. Tell what survey you want.

  2. Done.

Honestly, you don’t even need to read further. AI will create your Conference Participants survey using expert-backed knowledge, and the system will ask respondents follow-up questions automatically to extract rich insights every time. If you want more customization, you can start from scratch using the AI survey builder.

Why these surveys matter: Uncovering real event impact

Here’s the honest truth: without ongoing feedback, you’re guessing how successful your event matchmaking really is. If you’re not gathering targeted feedback from conference participants, you’re missing out on:

  • Crucial insight into how well your event networking tools work

  • Key patterns in what participants want versus what they receive

  • The real impact of your matchmaking tech or manual processes

We see that targeting the right audience is critical for actionable insights — and that comes straight from institutional research experts at Champlain College. [1] You’ll literally lose touch with attendee needs if your participant feedback is too broad or off-topic.

The importance of Conference Participants feedback extends to planning future events, evaluating networking ROI, and proving success to stakeholders. If you care about improving matchmaking effectiveness, treat surveys as your backstage pass to what worked (and what didn’t) — not just how people “felt” in general.

What makes a good survey on matchmaking effectiveness?

A great Conference Participants survey about matchmaking effectiveness stands out because it asks questions that are:

  • Clear and to the point (No jargon, no ambiguity)

  • Unbiased (No leading questions or assumptions)

  • Conversational in tone (Respondents feel relaxed, so they give honest, detailed answers rather than surface-level feedback)

Bad practices

Good practices

Too many choices per question

3-5 focused, relevant options

Teaches respondents what to say

Neutral phrasing (“How did you feel?” instead of “Wasn’t it great?”)

Long, complex forms

Conversational, concise flow

You’ll know your survey is on the right track when you see a combination of high response rate and high-quality, detailed answers. If either drops, your respondents are hitting friction — or you’re not asking what really matters to them.

Types of questions for a Conference Participants survey on matchmaking effectiveness

Mixing question types makes the data richer and easier to analyze. Here’s what works:

Open-ended questions let you hear the participant’s voice, revealing emotions and pain points you wouldn’t get otherwise. Use these when you want real examples and stories:

  • What was most valuable about the matchmaking experience at this event?

  • What would you change about the way connections were facilitated?

Single-select multiple-choice questions are ideal for quantifying opinions or behaviors. Use them when you need to quickly see trends or make comparisons:

How satisfied were you with the matchmaking process?

  • Very satisfied

  • Somewhat satisfied

  • Neutral

  • Somewhat dissatisfied

  • Very dissatisfied

NPS (Net Promoter Score) question pinpoints your core supporters, neutrals, and critics. We use this both as a standard measure and as a launch pad for detailed follow-up. It’s easy to spin up your own with Specific’s NPS survey builder.

How likely are you to recommend this event's matchmaking to a colleague or friend?

Followup questions to uncover "the why" – Once you have an answer, always ask “Why?” or “Can you elaborate?” when something surprising or vague comes up. This turns a short reply into a mini-interview:

  • What influenced your score the most?

  • Can you share a specific example?

If you want a full menu of question ideas, see the best survey questions for Conference Participants on matchmaking effectiveness — it covers detailed strategies and even more creative prompts for deeper feedback.

What is a conversational survey?

When surveys feel like a real conversation — not a dry, transactional form — people actually want to respond. A conversational survey, especially for Conference Participants, mimics a back-and-forth chat: it’s warm, inviting, and adapts dynamically to the respondent’s context. That’s what makes AI-driven surveys so different from traditional approaches.

Manual survey

AI-generated survey with Specific

Static list of questions
Manual editing
No automatic followups

Dynamic questions
Edit via chat with AI (AI survey editor)
Followups in real time

Can feel impersonal

Makes it feel like a real conversation

Why use AI for Conference Participants surveys? Because it streamlines survey creation, adapts questions intelligently, and gathers deeper insights on matchmaking effectiveness — all in one go. If you’ve never tried it, check out an AI survey example for your next event; the difference in data quality is immediately obvious.

Specific’s conversational survey engine stands out for best-in-class user experience, ensuring feedback feels smooth for creators and fun for respondents. Want to learn more? See our guide on how to analyze Conference Participants survey responses using AI.

The power of follow-up questions

Asking the right follow-up questions is where AI surveys become powerful. Automated follow-up questions, like those built into Specific’s AI survey generator, give you answers you’d need hours of email back-and-forth to collect otherwise. This is how you go beyond first impressions and dig into real outcomes for matchmaking effectiveness.

  • Conference Participant: “My matches weren’t great.”

  • AI follow-up: “Can you explain what made the matches less than ideal for you?”

How many followups to ask? In our experience, 2–3 follow-up questions strike the balance — enough to clarify, but not so much that respondents tune out. Specific lets you control this, so you can skip to the next main question as soon as you get a complete insight.

This makes it a conversational survey — every answer is met with curiosity and context, not just a checkmark in a spreadsheet. That feedback is more authentic and (importantly) more actionable.

AI analysis, open-text responses, deep insights: With all these unstructured replies, Specific’s AI survey response analysis can organize themes, surface pain points, and let you chat with your data. Even with a mountain of text, it’s fast and simple to identify trends (and explain them with quotes straight from the audience).

Automated followups are a game-changer in modern research — if you haven’t experienced this workflow, generate a survey just to see how much richer your feedback can become.

See this matchmaking effectiveness survey example now

Create your own survey and unlock actionable matchmaking feedback in minutes. Get conversational, in-depth data that traditional surveys miss — and empower your next event with advanced, AI-driven insights.

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Sources

  1. Champlain College. Survey Best Practices – Importance of targeting the right audience

  2. Experiential Executive. Event Survey Best Practices – Incentivizing participation

  3. TheySaid. Top Conference Survey Questions – Keep surveys concise

Adam Sabla - Image Avatar

Adam Sabla

Adam Sabla is an entrepreneur with experience building startups that serve over 1M customers, including Disney, Netflix, and BBC, with a strong passion for automation.

Adam Sabla

Adam Sabla is an entrepreneur with experience building startups that serve over 1M customers, including Disney, Netflix, and BBC, with a strong passion for automation.

Adam Sabla

Adam Sabla is an entrepreneur with experience building startups that serve over 1M customers, including Disney, Netflix, and BBC, with a strong passion for automation.