Create your survey

Create your survey

Create your survey

How to create conference participants survey about intent to return

Adam Sabla - Image Avatar

Adam Sabla

·

Aug 21, 2025

Create your survey

This article will guide you on how to create a Conference Participants survey about Intent To Return. With Specific, you can build a conversational, AI-driven survey in seconds—just generate yours now.

Steps to create a survey for Conference Participants about intent to return

If you want to save time, just generate a survey with Specific.

  1. Tell what survey you want.

  2. Done.

You don't even need to read further—AI handles the heavy lifting. It creates your survey using expert knowledge and will even ask respondents smart follow-up questions to gather deeper insights, all automatically. Try it from scratch with the AI survey generator, and you'll see how easy surveys can be.

Why intent to return surveys for conference participants matter

Getting direct insights from conference participants about their intent to return is game-changing. Here’s why:

  • Identify what works: You’ll quickly spot what keeps people coming back—and what doesn’t.

  • Spot missed opportunities: If you’re not running these surveys, you’re missing out on honest feedback. That means blind spots in planning and a missed chance to increase repeat attendance.

  • Justify investment: Knowing exactly why attendees return (or don’t) can make budgeting and planning straightforward for teams and stakeholders.

More than half of workers (54%) say they’re unsure how to get the data they need at work—leading to missed chances and uninformed decisions. Surveys like these close the gap and fuel smarter actions. [1]

The importance of Conference Participants recognition survey lies in capturing attendee sentiment while experiences are fresh, which increases the accuracy and actionability of feedback.

Get more ideas on how to gather relevant feedback and improve survey goals.

What makes a good survey about intent to return

We focus on two things: the survey needs to get quality answers (deep, honest insights) and plenty of responses. To make that happen:

  • Ask clear, unbiased questions: Straightforward wording keeps answers honest and actionable. Avoid leading or loaded questions.

  • Keep a conversational tone: When people feel like they’re chatting, not being grilled, they’re far more likely to open up.

Bad practices

Good practices

Double-barreled: “How much did you enjoy and learn at the event?”

Focused: “How likely are you to attend this conference again?”

Formal, stiff language

Conversational, friendly prompts

Overly long survey

Concise, purposeful flow

Ultimately, a good survey gets you high response numbers and insightful answers. Both matter. AI-powered tools like Specific ensure you achieve this balance effortlessly.

Question types and examples for conference participants survey about intent to return

Let’s break down some question types you can use for a Conference Participants survey on Intent To Return.

Open-ended questions are powerful if you want depth and detail. These let participants elaborate—so you capture motivations, not just numbers. Use them early or as follow-ups when you need the “why.”

  • What factors will influence your decision to return to this conference?

  • What could we do to improve your experience next year?

Single-select multiple-choice questions are efficient and easy to answer, making them perfect for identifying trends and categorizing feedback.

How likely are you to attend this conference again?

  • Very likely

  • Somewhat likely

  • Not sure

  • Unlikely

NPS (Net Promoter Score) question is essential if you want a quick, industry-standard metric. Ask this question to benchmark attendee sentiment and then follow up for more insight. You can even generate a custom NPS survey for conference participants to cover this automatically.

On a scale of 0-10, how likely are you to recommend attending this conference to others?

Followup questions to uncover "the why": A key to great insight is always asking “why” after an initial response. For example, if someone says they’re unlikely to return, a follow-up can clarify what’s behind that feeling and spotlight areas to improve.

  • What’s the main reason behind your answer?

  • Could you share a specific experience that influenced your decision?

Want to dive deeper into what to ask or how to structure your survey? Check out the full guide on best questions for conference participants and start experimenting.

What is a conversational survey?

A conversational survey feels like a chat, not a checklist. Respondents answer questions in a natural flow, with the AI adapting based on how they reply—just like a good interviewer would.

With traditional survey tools, you’re stuck creating rigid forms, manually thinking through follow-up logic, and worrying about survey fatigue. Using an AI survey generator, the whole process is transformed:

Manual surveys

AI-generated surveys

Boring forms, one-size-fits-all questions

Dynamic, adaptive conversation

Manual follow-up via email or calls

AI asks smart, instant follow-ups during the survey

Hard to customize or update

Edit surveys by simply chatting with the AI

Why use AI for conference participants surveys? AI-driven surveys uncover nuances that static forms miss—making your feedback more actionable. With AI, you get not only more honest responses but also less cognitive load for respondents. And with Specific, you get best-in-class user experience: it’s smooth, familiar, and works great on mobile—delivering the most seamless conversational survey flow for both creators and participants.

If you want to master the basics of building surveys from scratch, we’ve outlined everything on how to create a survey and get better feedback.

The power of follow-up questions

Follow-up questions supercharge survey depth—and Specific nails this automatically. When the AI notices a vague or incomplete answer, it probes with targeted, real-time follow-ups, uncovering rich context fast. This is vital for uncovering the real drivers behind intent to return.

Follow-up questions matter: incorporating follow-up questions into surveys can significantly enhance the depth and quality of the data collected. Without them, you risk missing vital context or making bad decisions. [2]

  • Participant: “The sessions were okay.”

  • AI follow-up: “Could you tell us what could have made the sessions more valuable for you?”

How many followups to ask? In most cases, 2-3 targeted followups are enough to capture important insights, while still keeping the experience friendly and fast. Specific gives you control here—you can enable settings to skip or dive deeper only when required, so nobody ever feels trapped in too many questions. Get more details on our automatic AI follow-up questions feature and why it works.

This makes it a conversational survey: You turn static replies into a real conversation, which not only boosts data quality but also ensures the participant feels heard—and not interrogated by a robot.

AI survey analysis, response themes, feedback categorization: When you collect this much rich qualitative feedback, AI makes it simple to analyze every conversation. Use Specific to instantly analyze responses from open-ended survey questions, no matter how many replies you have.

These automated follow-up questions are a new approach—try generating a survey and see the impact on clarity, response quality, and actionable data yourself.

See this intent to return survey example now

Try it today to unlock clear, actionable insights from your conference participants—experiencing the smartest conversational survey with AI-powered follow-ups and analysis in seconds.

Create your survey

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Sources

  1. SurveyMonkey. How follow-up questions deliver better feedback

  2. TheySaid.io. Guide to using follow-up questions in surveys

  3. SmartSurvey. Follow-up questions in surveys: best practices

Adam Sabla - Image Avatar

Adam Sabla

Adam Sabla is an entrepreneur with experience building startups that serve over 1M customers, including Disney, Netflix, and BBC, with a strong passion for automation.

Adam Sabla

Adam Sabla is an entrepreneur with experience building startups that serve over 1M customers, including Disney, Netflix, and BBC, with a strong passion for automation.

Adam Sabla

Adam Sabla is an entrepreneur with experience building startups that serve over 1M customers, including Disney, Netflix, and BBC, with a strong passion for automation.