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Create your survey

Create your survey

How to create canceled subscribers survey about competitor switching reasons

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Adam Sabla

·

Aug 23, 2025

Create your survey

This article will guide you how to create a Canceled Subscribers survey about Competitor Switching Reasons. With Specific, you can build such a survey in seconds—just generate your own and start learning immediately.

Steps to create a survey for Canceled Subscribers about Competitor Switching Reasons

If you want to save time, just generate a survey with Specific. Creating surveys with AI is truly as easy as it sounds.

  1. Tell what survey you want.

  2. Done.

That’s it—you don’t even need to read further. AI will create your survey using expert knowledge and will go the extra mile, asking smart follow-up questions to uncover real insights from your canceled subscribers, automatically. Prefer to experiment? Head to the AI survey generator and create custom surveys for any audience or topic.

Why Canceled Subscribers competitor switching surveys matter

Skipping this type of feedback survey can cost you a fortune in blind spots. If you’re not running these, you’re missing out on practical, actionable reasons why people leave for competitors—and the game-changing improvements hiding in their answers.

  • Each year, the average company loses 10–25% of its customers. That’s a huge chunk of your subscriber base leaving for reasons you might never discover without direct feedback. [1]

  • Across industries, just a 5% reduction in churn can increase profits by 25–95%. Those insights from canceled subscribers could power your biggest growth moves. [5]

  • US companies lose around $136 billion annually to avoidable churn—usually because they don’t catch and fix underlying issues in time. [3]

Surveys focused on competitor switching reasons are your front line in retention: you identify pain points, spot product gaps, and pick up on features or offers luring subscribers to your rivals. The importance of a Canceled Subscribers recognition survey is simple—you hear the truth directly, unfiltered, and in the moment it matters. The benefits? Better strategy, improved retention, and teams finally working with facts, not guesses.

What makes a good survey on competitor switching reasons

The best Canceled Subscribers feedback surveys aren’t just slapped-together forms. They use clear, unbiased questions and a conversational, welcoming tone to put respondents at ease. This increases both quality and volume of responses—two metrics that define survey success.

Bad practices

Good practices

Leading questions ("Was our price too high, or…?")

Neutral phrasing ("What made you choose a competitor?")

Long, jargon-heavy paragraphs

Friendly, concise language

Rigid forms—no space for extra comments

Conversational flow that encourages sharing

You want honest, thoughtful responses, and lots of them—not just quick checkboxes ticked in frustration. The more context and candor you get, the easier it is to spot actionable trends.

What are question types with examples for Canceled Subscribers survey about Competitor Switching Reasons

Open-ended questions work exceptionally well for uncovering motivations and root causes. They give people space to explain in their own words, so you capture nuance, emotion, and detail. These are best at the start or when you genuinely want uncensored feedback. Example open-ended questions:

  • What was the main reason you decided to switch to a competitor?

  • Is there anything our service could have done differently to keep you as a subscriber?

Single-select multiple-choice questions are great for quantifying common themes or trends. Use these when you want structured data, quick insights, and easy benchmarking. Here’s an example:

Which of the following best describes why you left our service?

  • Found better features elsewhere

  • Lower price with a competitor

  • Poor customer support

  • Needed a solution we don’t offer

  • Other (please specify)

NPS (Net Promoter Score) question is a proven way to benchmark overall loyalty, even among churned users. Use it to gauge how likely people are to recommend you—even as they leave—which exposes gaps and strengths you might overlook. If you want to instantly generate an NPS survey for this topic, click here.

On a scale of 0–10, how likely are you to recommend our service to a friend or colleague?


Followup questions to uncover "the why" unlock the real story hiding behind short or vague answers. Always ask a followup when someone gives a brief reply or when more detail could lead to actionable improvements. Example:

  • Please share more about what influenced your switch—what was missing from our product or what did the competitor offer that we didn't?

Want more inspiration? Check out our breakdown of best questions for canceled subscribers survey about competitor switching reasons and tips on crafting them for maximum insight.

What is a conversational survey

Conversational surveys, especially when powered by AI, feel more like a dialogue than a stuffy form. Respondents interact in a natural chat, get dynamic follow-ups, and the experience adapts based on their answers. Traditional/manual survey creation means clunky forms, lots of clicking, and static “one size fits all” questions. With AI-driven survey generation, you can launch a tailored, nuanced survey in seconds with no copy-paste or tedious setup.

Manual Surveys

AI-Generated Surveys

Long setup & generic questions

Instant creation & expert-guided questions

Static forms, no followup

Dynamic, real-time followups

Low engagement

Natural, engaging chat experience

Why use AI for Canceled Subscribers surveys? The big advantage is the ability to adapt on the fly—asking “why” in context, clarifying points, and surfacing new insights. An AI survey example built this way lowers your workload and dramatically boosts the depth of feedback you receive. The best part: Specific delivers a conversational survey experience that feels easy for creators and smooth for respondents, maximizing both completion rates and data quality.

If you’re curious about building or customizing a survey, see our practical guide on how to create, edit, and analyze survey responses with AI—everything’s streamlined for action, not confusion.

The power of follow-up questions

Follow-up questions can make or break your survey’s quality. Automated AI-generated follow-ups (read more about them here) dive deeper, clarifying fuzzy answers and encouraging meaningful conversation rather than short, unhelpful replies. Specific lets you tap into this power instantly—AI evaluates every initial response and prompts for more context, just like a real researcher.

  • Canceled Subscriber: “I left because someone else seemed better.”

  • AI follow-up: “Could you share which competitor you switched to and what features or aspects stood out to you?”

How many followups to ask? Usually, 2-3 followups are optimal—enough to get genuine detail without feeling intrusive. Specific lets you set guardrails so respondents can move on when the main insight is captured, striking the perfect balance.

This makes it a conversational survey: you’re not interrogating people—you’re having a dialogue. Each answer is part of a real conversation, not just a data-gathering exercise.

Easy AI-powered analysis: With tools like AI survey response analysis, digesting all these open-ended and nuanced replies is a breeze. Instead of staring at walls of text, you get rapid summaries and can even chat with AI to drill into specific themes in your user’s feedback—see how to analyze responses from your survey to get actionable insights in minutes.

These next-level followups are new for most people. Try generating a survey and experience it in action—you’ll never go back to static forms.

See this Competitor Switching Reasons survey example now

Experience firsthand how easy it is to surface real insights from canceled subscribers with conversational, AI-powered surveys. Create your own survey and discover what really drives competitor switching—unlock clarity, context, and retention wins in minutes.

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Sources

  1. zippia.com. Customer retention statistics (average company churn)

  2. explodingtopics.com. Customer retention rates by industry

  3. sprinklr.com. Financial impact of avoidable churn

  4. seosandwitch.com. Effects of retention strategies on churn rates

  5. seosandwitch.com. Reducing churn and the impact on profits

Adam Sabla - Image Avatar

Adam Sabla

Adam Sabla is an entrepreneur with experience building startups that serve over 1M customers, including Disney, Netflix, and BBC, with a strong passion for automation.

Adam Sabla

Adam Sabla is an entrepreneur with experience building startups that serve over 1M customers, including Disney, Netflix, and BBC, with a strong passion for automation.

Adam Sabla

Adam Sabla is an entrepreneur with experience building startups that serve over 1M customers, including Disney, Netflix, and BBC, with a strong passion for automation.