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How to use AI to analyze responses from conference participants survey about food and beverage

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Adam Sabla

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Aug 21, 2025

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This article will give you tips on how to analyze responses from Conference Participants surveys about Food And Beverage using AI-driven approaches and practical tools.

Choosing the right tools for analyzing your survey data

The approach you use—and the tools you need—depend entirely on the type of responses you collect. Here’s how I break it down for Conference Participants food and beverage survey analysis:

  • Quantitative data: If you’re working with data like how many attendees chose gluten-free lunch or how often people selected “vegan” snacks, it’s pretty straightforward. Excel or Google Sheets let you count, filter, and visualize these numbers quickly.

  • Qualitative data: Open-ended responses—like detailed feedback on what attendees loved or wanted to see improved—are way trickier. Manually reading dozens (or hundreds) of replies isn’t realistic. That’s where AI comes in. Specific and modern GPT models can sift through long lists of comments, find patterns, summarize pain points, and highlight strengths faster than any human could.

There are two approaches for tooling when dealing with qualitative responses:

ChatGPT or similar GPT tool for AI analysis

Copy and paste bulk data: One option is to export open-ended answers from your survey tool and paste them into ChatGPT or a similar LLM.

Chat-based exploration: You can then ask questions like “What are common themes?” or “Which meal options got negative feedback?” This works, but the workflow is clunky—dealing with copy-paste wrangling, context window limits, and lots of manual setup.

All-in-one tool like Specific

Purpose-built for survey data: Specific lets you both build your conversational survey and analyze results—all powered by AI. If you’re gathering feedback about food and beverage options, it smartly asks real-time follow-up questions that create deeper, higher-quality insights than form surveys.

Instant, AI-powered analysis: When the responses are in, Specific instantly summarizes open-text feedback, finds key dietary trends, and points out actionable next steps. No spreadsheet exports, no endless manual reading.

Conversational querying: You can chat with the AI about the results just like you would in ChatGPT—only with better context, filters, and survey structure. Additional features let you control what data is sent to the analysis AI, chat about subsets of responses, and compare different attendee segments with ease.

Useful prompts that you can use for Conference Participants food and beverage survey analysis

Crafting the right prompts can turn raw attendee feedback into easy-to-understand insights. Here are some of my favorite prompts for analyzing food and beverage survey data, designed for both ChatGPT and built-in AI tools like Specific.

Prompt for core ideas: This works best for surfacing main conversation topics and overall food and beverage trends—great for those long lists of participant comments.

Your task is to extract core ideas in bold (4-5 words per core idea) + up to 2 sentence long explainer.

Output requirements:

- Avoid unnecessary details

- Specify how many people mentioned specific core idea (use numbers, not words), most mentioned on top

- no suggestions

- no indications

Example output:

1. **Core idea text:** explainer text

2. **Core idea text:** explainer text

3. **Core idea text:** explainer text

Add survey-specific context: AI gives better (and more actionable) answers when you tell it about your survey, your goals, or recent context. For example:

The survey was given to 250 conference participants after a two-day event. The aim was to identify which food and beverage offerings pleased attendees and which dietary preferences or issues we might have missed. Please extract feedback trends and highlight the most mentioned dietary requests or critiques.

Prompt for going deeper on a theme: If a core idea emerges—say, “Desire for more vegan options”—ask the AI:

Tell me more about the desire for vegan menu options.

Prompt for topic validation: When you want to check if participants mentioned a specific item (like “Did anyone mention organic coffee?”), you can use:

Did anyone talk about locally sourced organic coffee? Include quotes.

Prompt for personas: Split your feedback by attendee type. For example:

Based on the survey responses, identify and describe a list of distinct personas—similar to how "personas" are used in product management. For each persona, summarize their key characteristics, motivations, goals, and any relevant quotes or patterns observed in the conversations.

Prompt for pain points and challenges:

Analyze the survey responses and list the most common pain points, frustrations, or challenges mentioned. Summarize each, and note any patterns or frequency of occurrence.

Prompt for motivations and drivers:

From the survey conversations, extract the primary motivations, desires, or reasons participants express for their choices around food and beverage selection. Group similar motivations together and provide supporting evidence from the data.

Prompt for unmet needs and opportunities:

Examine the survey responses to uncover any unmet needs, gaps, or opportunities for improvement as highlighted by respondents.

Clear prompts like these help transform food and beverage survey feedback into actionable plans—far quicker and deeper than manual methods. To take your survey design to the next level, check out this guide to survey questions for conference participants.

How Specific analyzes qualitative data by question type

Specific makes it easy to analyze the nuances of different question types in food and beverage surveys, with bespoke summaries for each style:

  • Open-ended questions (with or without follow-ups): You’ll get a quick summary of all responses and a breakdown of how people replied to any follow-up question, such as why they were dissatisfied with beverage choices or what healthy alternatives they wanted.

  • Multiple-choice with follow-ups: Each choice (like “vegetarian” or “dairy-free”) has its own AI-powered summary of all follow-up responses, making it clear why some options shined or fell flat for certain groups.

  • NPS questions: Attendees are grouped into detractors, passives, and promoters. Each group gets a tailored summary of the follow-up answers—making it super clear what drives promoters and frustrates detractors.

You can accomplish a similar breakdown in ChatGPT or another LLM, but it requires more setup and prompt management. The workflow is less smooth compared to using a tool built for survey analysis.

Working around AI context limits in survey response analysis

AI models like ChatGPT (and even purpose-built tools) can only analyze so much text at once—a challenge when your conference survey collects hundreds of open-ended responses.

In practice, there are two main workarounds (both supported natively by Specific):

  • Filtering: Analyze only the conversations where participants answered specific questions or selected certain menu options. If you want to focus on gluten-free or vegan replies—no problem, you can filter for that subset before analysis.

  • Cropping questions for AI analysis: Instead of sending the entire conversation (which might blow right past the AI’s input limit), you can select just the key questions or pieces of feedback you care about. This ensures the AI can process more conversations in total and keeps responses actionable.

To learn how to set this up, see the in-depth overview at AI-powered survey response analysis.

Collaborative features for analyzing Conference Participants survey responses

Sharing survey feedback and analysis with your team often gets messy—fragmented docs, too many Slack threads, version confusion. It’s even tougher with complex food and beverage data, where everyone wants to zero in on their own focus: dietary trends, vendor feedback, or sustainability ideas.

Analyze by chatting with AI: In Specific, your whole team can analyze data collaboratively just by chatting with the analysis AI. You can open multiple chats on the same data—each with its own filters, custom prompt, or focus. That means you could run one chat for plant-based feedback, another for beverage service satisfaction, and another for eco-friendly trends—all at the same time.

See who leads each chat: Each chat shows who created it, so you never lose track of your colleague’s workstreams. It’s easy to pick up where someone left off, compare notes, or hand off the baton to someone else.

Collaborative transparency: When you chat inside Specific, every message is attributed. You can see avatars of team members in each conversation, helping everyone keep track of who’s said what and boosting cross-team accountability. That makes it painless to split responsibilities—one team digs into health-focused requests, another documents food waste suggestions, and another works on snack variety.

To dive deeper into how to build and analyze these surveys, read our articles on creating conference participants food and beverage surveys and the AI-powered survey editor.

Create your Conference Participants survey about food and beverage now

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Sources

  1. Corporate Event News. ASM Global survey reveals younger attendee food and beverage preferences.

  2. Meetings Today. Dietary preference trends and menu changes for event planning.

  3. MeetingMagazines.com. Food, beverage, and sustainability event industry trends.

  4. WiFi Talents. Meeting industry statistics about food and beverage preferences.

  5. Online Flippingbook. Venue refreshment break services and trends.

  6. London Freeze. Impact of food and beverage on attendee satisfaction at events.

Adam Sabla - Image Avatar

Adam Sabla

Adam Sabla is an entrepreneur with experience building startups that serve over 1M customers, including Disney, Netflix, and BBC, with a strong passion for automation.

Adam Sabla

Adam Sabla is an entrepreneur with experience building startups that serve over 1M customers, including Disney, Netflix, and BBC, with a strong passion for automation.

Adam Sabla

Adam Sabla is an entrepreneur with experience building startups that serve over 1M customers, including Disney, Netflix, and BBC, with a strong passion for automation.