Create your survey

Create your survey

Create your survey

How do you conduct a user research interview? Step-by-step process for effortless AI-powered conversational surveys

Adam Sabla - Image Avatar

Adam Sabla

·

Sep 11, 2025

Create your survey

If you’re asking how do you conduct a user research interview?—let’s get straight to it. With the rise of conversational surveys, traditional interviews are no longer the only way to collect deep, qualitative insights from users. AI-powered surveys simulate a real conversation, making feedback collection effortless and engaging. Want to build your own? AI survey generator lets you create a conversational survey in minutes.

Plan your research objectives and audience

Clear research objectives lay the foundation for any successful user research interview. Before jumping into your survey builder, decide exactly what you want to learn. Are you aiming to:

  • Understand user pain points in your product?

  • Validate interest in a potential feature?

  • Explore daily workflows to optimize UX?

  • Uncover the “why” behind user churn?

Pinpointing your target audience is equally vital. The questions you ask a power user should feel different than those posed to a new user. The more focused your objectives, the better the AI can probe beneath the surface for richer insight. Keeping your research aims well-defined also ensures higher data quality—a study found that AI-powered conversational surveys lead to better engagement and richer responses compared to classic forms [1].

Build your interview structure with AI

Forget the blank slate. With Specific’s AI survey generator, you just describe your goals—no need to script from scratch. The AI survey builder interprets natural language prompts and instantly crafts the structure for your user research interview.

Try these example prompts:

Create a conversational AI survey to understand how users navigate our product, what obstacles they face, and opportunities to simplify their workflow.

Design a user research interview to validate the need for a new project management feature and gather feedback on prototyped screens.

The generator blends open-ended and structured questions, setting you up for a flexible conversation. You can tweak questions as needed—or rely on expert-made templates for a head start. Find more survey inspiration with practical survey examples in the survey generator.

Set up consent and warm introduction

Building trust starts with transparent consent and a friendly introduction message. Tell participants why you’re running the interview and how their input will be used. A clear intro paves the way for honest, detailed responses—and a conversational tone can make your AI survey far more approachable. In fact, 68% of users trust AI agents more when they’re friendly and relatable [2].

An example consent prompt to build into your survey:

Before we start, are you okay with us recording your responses for research purposes? You can opt out anytime.

Blend your consent request into the first question to avoid awkward transitions and boost completion rates. A warm, concise introduction message reassures users and sets the right context.

Configure AI probing for deeper insights

One of the biggest advantages of Specific is dynamic AI probing—think of it as having a skilled interviewer on autopilot. The AI will:

  • Clarify ambiguous responses (“Can you tell me more about that?”)

  • Explore underlying motivations (“Why is that important to you?”)

  • Uncover specific use cases (“Can you describe the last time this happened?”)

You stay in control by setting follow-up “intensity” and depth. Guide the AI to dig deep, probe lightly, or focus only on certain questions. Example instruction for tailored probing:

For each open response, ask up to two clarifying follow-ups to uncover motivations and practical examples, but avoid repeating the initial question.

Want to learn more? Dive into the automatic AI follow-up questions feature. When configured well, these follow-ups transform your survey into a truly conversational, insight-rich experience—much like a live research interview, but scalable. A study backs this up: conversational AI probing improved the depth and specificity of survey data, with no increase in respondent burden [4].

Choose between in-product or landing page delivery

Great insights depend not just on what you ask—but also where. With Specific, you decide: deliver your conversational interview as a widget inside your product, or launch it on a standalone landing page.

In-Product

Landing Page

Contextual feedback (right after a user action)

Broader research—share via email or social

Feature validation, NPS, churn interviews

Lead qualification or market discovery

Precise targeting based on behavior

Easy link sharing and public polls

Explore landing page conversational surveys for large-scale, sharable research, or try in-product conversational surveys for user-triggered, contextual interviews. With in-product delivery, you can target users by role, usage, or custom events, ensuring the right audience sees your survey.

Launch and monitor your research interviews

Always test your survey before full launch: run through the conversation flow, sample responses, and follow-ups. It’s the fastest way to weed out awkward questions or unclear consent. For users, your survey feels like chatting with an attentive researcher—the interface is mobile-friendly, casual, and reactive.

As responses roll in, monitor them in real time. You’ll quickly spot if people get stuck or if a question gets skipped too often. For qualitative user research, you often only need 5–10 detailed interviews to spot 80% of patterns, according to user research best practices [5]. Plus, Specific’s AI keeps the chat flowing and “human”, smoothing over any friction that traditional survey forms create. As a bonus, AI-powered surveys have shown to achieve 25% higher response rates compared to static forms [3].

Analyze interview data with GPT

No more sifting through endless rows of messy qualitative data. With AI survey response analysis, simply chat with GPT to analyze your response set from every angle you care about. The platform offers a chat-like workspace to ask targeted analysis questions.

Example analysis prompts you might use:

What common pain points do users mention when describing their product experience?

Segment these responses by workflow patterns—who uses the advanced features most?

List and count all unique feature requests and any unmet needs mentioned in the survey.

You can create multiple threads, each exploring a specific angle—churn reasons, NPS breakdown, onboarding feedback. This is qualitative research, supercharged for scale. AI-driven sentiment analysis reaches nearly 95% accuracy, turning user language into actionable insight [6].

Best practices for AI-powered research interviews

  • Keep questions short and focused—aim for one concept per question for clearer AI probing.

  • Respect survey duration—target 5–10 minutes for maximum engagement.

  • Limit follow-up depth—2–3 AI probes per question usually generate rich detail without user fatigue.

  • Pilot your survey with a small sample to surface vague instructions or broken flows.

  • Continuously iterate survey design using early feedback and the AI survey editor.

  • Always close with a personal thank you and optional free-form feedback question.

Traditional Interviews

AI Conversational Surveys

Time and labor intensive

Scalable, instant deployment

Hard to analyze at scale

Automated GPT summaries

Scheduling and coordination needed

On-demand participant access

Risk of interviewer bias

Consistent probing every time

Don’t hesitate to iterate: update confusing prompts, try fresh targeting, or add new angles—the flexibility of Specific’s conversational tools lets you evolve your approach quickly.

Start conducting user research interviews today

Ready to turn ideas into impactful insights? With AI-powered conversational surveys, you’ll get the depth of classic user research interviews—without the scheduling hassle. Build and launch your survey in minutes, then watch the insights flow in while AI takes care of the analysis. Create your own survey and see how fast user research can move when it’s this effortless.

Create your survey

Try it out. It's fun!

Sources

  1. arxiv.org. Conversational Surveys: Eliciting Higher Engagement and Better Quality Responses with AI Chatbots

  2. itransition.com. The Value of Conversational AI in Building Trust with Consumers

  3. seosandwitch.com. AI-Powered Surveys Boost Engagement and Response Rates

  4. norc.org. Generative AI Enhances Web Survey Interview Quality

  5. userinterviews.com. Benchmark Report: AI Tool Adoption in UX Research

  6. seosandwitch.com. Sentiment Analysis Accuracy in AI-Powered Feedback Tools

Adam Sabla - Image Avatar

Adam Sabla

Adam Sabla is an entrepreneur with experience building startups that serve over 1M customers, including Disney, Netflix, and BBC, with a strong passion for automation.

Adam Sabla

Adam Sabla is an entrepreneur with experience building startups that serve over 1M customers, including Disney, Netflix, and BBC, with a strong passion for automation.

Adam Sabla

Adam Sabla is an entrepreneur with experience building startups that serve over 1M customers, including Disney, Netflix, and BBC, with a strong passion for automation.