A conversational AI survey isn’t just about asking questions—it's an entire workflow. With Specific, you move seamlessly from setup using the **AI survey builder** to rich AI-driven **analysis**. Let’s break down every stage, from creation and customization all the way to actionable insights.
Creating your conversational AI survey with prompts
Everything starts with the AI survey maker, which lets you describe your ideal survey in simple language. The builder takes your plain-English prompt and crafts a structured, dynamic survey—saving you time and effort. This natural prompt-based approach increases response rates and reduces your design workload by up to 50% compared to old-school builders [6].
Let’s look at a few ways you might kick things off for different scenarios:
Product feedback: Want to know what users think about a new release?
Create a survey to ask users how they feel about the latest product update, with follow-up questions exploring any issues or suggestions for improvement.
Lead qualification: Qualifying sales leads has never been easier.
Build a lead qualification survey that asks about company size, challenges, budget, and captures extra context if someone mentions a specific competitor.
Employee satisfaction: You can set the right tone for internal research.
Draft an employee satisfaction survey that feels supportive and private, asks about workplace culture, and follows up on any negative feedback with clarifying questions.
Your prompt can include question types, logic for follow-ups, tone (like “keep it brief and casual” or “dig deep on dissatisfaction”), and even which topics to avoid. For more inspiration, browse ready-to-use prompt examples in the AI survey generator library—it helps you get started in seconds.
Setting up multilingual surveys and custom behavior
Enabling automatic multilingual support in Specific’s survey settings ensures your survey adapts to each respondent’s preferred language—no extra translation work required. Just activate multilingual mode, and participants see questions in their app language.
Want a particular tone? Define it in setup: use professional for B2B audience, friendly for community feedback, or brief for fast NPS checks. For example, set:
Professional: “We value your perspective. Please share detailed input.”
Friendly: “We’d love your thoughts—don’t hold back!”
Brief: “Quick chat—just a few questions.”
Control follow-up depth, so the AI probes lightly for high-level surveys or really digs into open-ended responses for critical studies. Respondents always receive a natural conversation in their own words.
Single language setup | Multilingual setup |
|---|---|
Fixed language, manual translation | Automatic adaptation to user's language |
Limited reach | Global audience, more inclusive |
Higher translation workload | No manual translation needed |
This flexibility makes research easier for international teams and lets you unlock global markets without logistical hurdles.
Deploying surveys: in-product targeting vs. survey pages
You have two main options for launching your conversational survey:
In-product widget: Embed the survey seamlessly within your website or app. Perfect for real-time user feedback, with targeting based on behavior or timing. Control exactly when (delay after login, after feature use, etc.) and where (bottom right, overlay, etc.) the interview pops up for each user. For deeper targeting, try scenarios like:
Show only after the 3rd login to target repeated users
Trigger after users activate a specific feature
Limit visibility to once every 30 days to avoid fatiguing respondents
Dedicated survey landing page: Generate a unique link and share it via email, Slack, or wherever your audience gathers. Great for broad opinion studies or internal company feedback.
In-product surveys also support brand-matching CSS customization so your widget feels native, plus tight frequency and recontact period control to avoid survey overload. Choose the ideal mix for your use case.
For more about page-based targeting options, see our guide to conversational survey pages.
Chatting with your survey results for instant insights
Here’s where Specific really shines: once your conversational AI survey has responses, you can open an “analysis chat”—essentially ChatGPT for your survey data. Instead of sorting through spreadsheets, just ask questions, and the AI uncovers actionable patterns. Studies show this approach boosts both accuracy and user satisfaction compared to traditional analysis [9]. Here are a few powerful prompts:
To identify churn reasons:
Summarize the top 3 reasons users mention for leaving or downgrading their plan.
To spot new feature ideas:
List the most requested features across all responses, grouped by sentiment (positive, neutral, negative).
To segment respondents:
Categorize all responses by user industry, showing key needs and concerns for each segment.
To dig deeper into pain points:
From users who rated NPS below 7, extract recurring complaints or suggestions and their frequency.
Create multiple analysis chats—one for churn, one for power user feedback, another for competitive insights. Specific’s summarizer distills individual long-form responses and pulls out recurring themes across the dataset, so you always get both granular and bird’s-eye insights. For tips on making the most of this feature, check out the AI survey response analysis guide.
Maintaining control while leveraging AI intelligence
Worried about the AI steering conversations off-course? Don’t be. Specific makes sure your core survey structure stays intact, using clear follow-up constraints—so the AI digs deeper only when and where you want. You set how persistent or cautious follow-ups are, what topics to avoid (“never ask about pricing”—easy!), and which answers should prompt additional probing.
The key is a blend of dynamic conversation and firm structure. Every respondent gets the same foundational questions, but the AI tailors follow-ups to each answer, keeping everything relevant. If you want extra control, simply exclude certain topics, control follow-up depth, or tune the tone of every interaction.
This approach gives you the best of both worlds—a guided interview experience that feels human, with the precision and reliability of structured survey data. AI-powered survey agents have proven their ability to gather higher-quality, more informative answers in recent peer-reviewed studies [4].
From setup to insights in minutes
With Specific, launching a conversational AI survey takes minutes—not weeks—and rapid AI analysis replaces hours of slogging through responses. It’s simple, fast, and effective. Create your own survey and start learning what truly matters to your audience today.