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Best questions for saas customer survey about reporting needs

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Adam Sabla

·

Aug 20, 2025

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Here are some of the best questions for a SaaS customer survey about reporting needs, plus expert tips to get the most value from your customer feedback. If you need to build an effective SaaS customer survey focused on reporting, you can generate your own in seconds using Specific.

Best open-ended questions for a SaaS customer survey about reporting needs

Open-ended questions unlock richer, unbiased data and help us truly understand what customers want and why. They’re essential when we want context, explanations, or ideas we might otherwise miss. Open-ended questions uncover unconscious needs, build empathy, and bring unanticipated insights to the surface, making our product more responsive to people’s real expectations.[1][2]

  1. What are the main goals you hope to achieve with our reporting features?

  2. Describe a recent situation where our current reporting tools met (or fell short of) your needs.

  3. If you could change one thing about our reporting, what would it be and why?

  4. What kinds of decisions do you make based on our reports?

  5. Are there any reporting features or data visualizations you wish we offered?

  6. Can you walk me through your ideal reporting workflow using our product?

  7. Do you use any workarounds or external tools to supplement our reporting? Please explain.

  8. How easy or difficult is it for you to customize reports to fit your needs? What would make this easier?

  9. What’s one thing about your data or reporting that keeps you up at night?

  10. How do you share or communicate insights from our reports with your team or stakeholders?

By keeping these questions open, we receive deeper, richer context and spot patterns we could easily overlook with rigid, closed formats.[1][2]

Top single-select multiple-choice questions for SaaS customer survey about reporting needs

Single-select multiple-choice questions work great when we need to quantify preferences or start a conversation. Sometimes, picking from a list is less intimidating than filling in a blank—great for jumpstarting feedback and segmenting users for tailored follow-ups.

Question: How satisfied are you with our current reporting features?

  • Very satisfied

  • Somewhat satisfied

  • Not satisfied

Question: Which reporting capability is most important to you?

  • Custom dashboards

  • Scheduled/automatic reports

  • Data export

  • Other

Question: How often do you use our reporting features?

  • Daily

  • Weekly

  • Monthly

  • Rarely

When to follow up with “why?” We ask “why?” as a follow-up when we need deeper understanding behind a specific choice—for instance, if someone responds “Not satisfied” about reporting features, asking “Why did you choose that?” reveals pain points, details, and ideas for improvement.

When and why to add the “Other” choice? Including “Other” lets users offer options we didn’t anticipate. That opens the door for follow-up questions to uncover unexpected insights, capturing needs that could otherwise go unaddressed.

NPS: A benchmark for SaaS customer sentiment

The Net Promoter Score (NPS) helps us measure overall satisfaction and loyalty by asking SaaS customers how likely they are to recommend our product. For reporting needs, asking an NPS question provides a clear benchmark and often uncovers critical feedback through targeted follow-ups. When somebody scores low, we can then ask for the precise reasons, focusing on reporting pain points or must-have features. If you want to instantly launch an NPS survey for SaaS customer reporting, you can do so with the NPS survey generator on Specific.

The power of follow-up questions

Follow-up questions make surveys truly conversational. With Specific’s automated follow-up engine, we can dig into responses naturally and gather deeper, richer insights—no email chains required. Thanks to our AI’s contextual understanding, it asks smart, real-time follow-ups just as a skilled researcher would, so responses are always clear and actionable. This approach is at the core of the platform’s automatic followup questions feature and makes all the difference compared to traditional survey forms.

  • SaaS customer: “I’m not satisfied with current reporting.”

  • AI follow-up: “What specific aspects of the reporting feature don’t meet your needs?”

How many followups to ask? In our experience, 2-3 follow-up questions are just right to clarify answers without fatiguing users. You can set Specific to skip to the next topic when key details are captured—just adjust the settings to get the balance you want.

This makes it a conversational survey: Because of these contextual follow-ups, users feel like they’re having a conversation, not filling out a cold form—they’re much more likely to open up and share honest feedback.

AI survey analysis, unstructured text, easy insights: Even if you collect lots of text, it’s easy to analyze it all using Specific’s AI survey response analysis. The platform summarizes answers and distills trends, so you don’t drown in data.

Automated, real-time follow-ups are a radically better experience. Don’t just take our word for it—try generating a survey and experience conversational feedback for yourself.

How to prompt ChatGPT to generate great SaaS customer survey questions

If you want to use ChatGPT or another AI tool to help you brainstorm questions for a SaaS customer survey about reporting needs, start with a clear prompt:

Suggest 10 open-ended questions for SaaS customer survey about reporting needs.

The more context you provide, the better the results. For example, add background like your role, product goals, or the specific issue you want to explore:

I’m a product manager for a SaaS platform focused on small business analytics. Users have requested better reporting features. Can you suggest 10 open-ended questions for a survey to deeply understand their reporting needs and pain points?

Once you have your list, it helps to categorize for structure and coverage:

Look at the questions and categorize them. Output categories with the questions under them.

With your categories in hand, focus further:

Generate 10 questions for the “custom dashboards” and “data visualization” categories.

Iterating like this—refining prompts and narrowing in—produces sharper, more relevant surveys every time.

What is a conversational survey?

Conversational surveys completely change the game. Unlike old-school, rigid forms, a conversational survey acts more like an interview or chat, guided by AI that adapts to each response. This approach increases engagement, ensures every answer is clear and useful, and uncovers unique insights you’d miss with basic checkboxes or static questions.

Here’s how a manual survey stacks up against an AI-generated conversational survey:

Manual Survey

AI-Generated Conversational Survey

Static, fixed questions

Adaptive, contextual questions with follow-ups

Harder to personalize or branch logic

Dynamic, automatic tailoring by respondent’s answers

Analysis often manual, time-consuming

Helpful AI summarizes and distills insights instantly

Lower engagement; response fatigue

Feels like a conversation—respondents stay engaged

Why use AI for SaaS customer surveys? Using an AI survey builder, like Specific, lets us design expert surveys much faster and get richer, more actionable feedback—especially for complex areas like reporting needs. AI-generated conversational surveys lead to higher quality responses in informativeness and clarity compared to old-fashioned forms.[3]

If you want to explore step-by-step, check our full guide on how to create a SaaS customer survey about reporting needs.

Specific offers best-in-class user experience for conversational surveys—making feedback smooth, engaging, and much more insightful for everyone involved.

See this reporting needs survey example now

Ready to see the power of conversational feedback? Get immediate insights, richer answers, and a smarter way to understand your SaaS customers’ reporting needs. Start in moments and experience the difference in actionable results.

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Sources

  1. MTAB. The Benefits and Challenges of Open-Ended Survey Questions

  2. Entropik. The Importance of Open-Ended Questions: How to Make the Most of Them

  3. arxiv.org. A Study of AI-Powered Conversational Surveys vs. Traditional Online Surveys

Adam Sabla - Image Avatar

Adam Sabla

Adam Sabla is an entrepreneur with experience building startups that serve over 1M customers, including Disney, Netflix, and BBC, with a strong passion for automation.

Adam Sabla

Adam Sabla is an entrepreneur with experience building startups that serve over 1M customers, including Disney, Netflix, and BBC, with a strong passion for automation.

Adam Sabla

Adam Sabla is an entrepreneur with experience building startups that serve over 1M customers, including Disney, Netflix, and BBC, with a strong passion for automation.