Here are some of the best questions for a Product Workshop Attendee survey about expectations, plus practical tips for crafting them. If you want to build a tailored survey fast, you can generate one instantly with Specific’s AI survey tool.
Best open-ended questions for product workshop attendee expectations
Open-ended questions invite attendees to share detailed thoughts and insights that multiple-choice formats just can’t capture. They’re ideal for understanding unique perspectives and surfacing expectations you might not have considered. While their nonresponse rate can be higher (Pew found a median nonresponse of 18% for open-ended survey questions, with some as high as 50% [1]), the quality of insights often makes this approach worthwhile. In fact, another study found that 76% of respondents used open-ended comment sections, showing real appetite for qualitative feedback [2].
What motivated you to sign up for this workshop?
In one sentence, what do you hope to achieve during the workshop?
Are there specific challenges or problems you’re hoping to solve?
What would make this event feel like a success for you?
Is there a product feature or skill you’re most interested in exploring?
What prior experiences (good or bad) have you had with similar workshops?
How do you prefer to engage: hands-on, group work, lectures, or something else?
Tell us about a recent frustration with your current tools or workflows.
Is there something you hope will be included in the agenda?
How do you plan to apply what you learn here in your day-to-day work?
These questions are perfect for a pre-event survey that aims to understand not just what attendees know, but also what they genuinely want from the experience.
Best single-select multiple-choice questions for product workshop attendees
Single-select multiple-choice questions are your tool of choice when you need to quickly quantify responses, or help attendees ease into the survey. They reduce pressure and lower barriers—sometimes it’s much easier to tap a choice than to type out a full answer, especially on mobile. These questions also make it simple to spot trends or areas of focus among your audience. Here are three you can use:
Question: What’s your primary goal for attending this workshop?
Learn best practices
Network with peers
Provide feedback on the product
Other
Question: Which session format do you find most valuable?
Hands-on labs
Expert panels
Live demos
Q&A discussions
Question: How confident are you that your expectations for this workshop will be met?
Very confident
Somewhat confident
Not confident
When to follow up with "why?" Consider a follow-up "why?" question any time you want to dig into the reasons behind a choice. For example, if someone selects “Provide feedback on the product,” a great follow-up would be, “Why is giving feedback important to you right now?” This offers essential nuance and uncovers actionable motivations.
When and why to add the "Other" choice? Always include “Other” to let attendees highlight needs or goals you hadn’t considered. Following up on “Other” with, “Can you tell us a bit more?” routinely surfaces key outlier insights—sometimes these are your biggest a-ha moments.
Should you include an NPS question?
NPS (Net Promoter Score) is a proven way to gauge overall satisfaction and future likelihood to recommend—core signals for any workshop organizer. By asking “How likely are you to recommend this workshop to a colleague?” on a scale of 0–10, you get a single, quantitative measure. For expectation surveys, it benchmarks pre-event enthusiasm or skepticism. Plus, you can set up different follow-up questions depending on the score, creating room for deeper feedback loops.
Ready-made NPS survey templates for product workshop attendees are available. Integrating NPS is quick and helps you rapidly spot trend shifts over multiple sessions.
The power of follow-up questions
The most insightful surveys have one thing in common: thoughtful follow-ups. If you want to see how this works in practice, check out this overview on automatic AI follow-up questions.
Follow-up questions transform static surveys into dynamic conversations—helping you clarify ambiguous responses, uncover deeper motivations, and adapt in real time. At Specific, our AI automatically analyzes each answer and asks just the right follow-ups, saving hours you’d otherwise spend coordinating clarifications by email. Automated probing keeps respondents engaged, feels organic, and, according to research, can boost both the quantity and quality of responses in conversational surveys [3].
Product workshop attendee: “I want to get inspired.”
AI follow-up: “What kind of inspiration are you hoping to find—new tools, fresh ideas, or something else?”
How many followups to ask? Generally, two to three contextual follow-ups are enough to uncover core insights, while still respecting your attendees’ time. With Specific, you can control this setting—cutting off once you’ve captured the details you need.
This makes it a conversational survey: Your attendees will feel as if they’re having a friendly dialogue, not filling out a rigid form.
AI-powered survey analysis means instantly summarizing even open-text responses—no wasted time. If you want to learn more, see our guide to AI-driven response analysis and discover how even thousands of comments become actionable themes.
Try it: These follow-up techniques are a new standard in survey design. Generate a survey and see how conversational feedback unlocks clarity—especially for expectation mapping.
How to write a great prompt for ChatGPT to generate expectation survey questions
If you want to use ChatGPT (or another advanced AI), prompts are everything. For quick brainstorming and idea lists, you can use something basic like:
Suggest 10 open-ended questions for Product Workshop Attendee survey about Expectations.
AI performs much better with context. For richer ideas, provide additional background, your goals, or constraints. Example:
I'm a product manager creating a pre-event survey for workshop attendees. The goal is to understand their expectations, top challenges, preferred formats, and anything else that will help tailor the event. Suggest 10 open-ended and 5 multiple-choice questions that would be most effective.
To get even more organized, try asking the AI to categorize its suggestions:
Look at the questions and categorize them. Output categories with the questions under them.
Once you find the categories you like, dig deeper:
Generate 10 questions for categories "Workshop outcomes" and "Personal goals".
This lets you build focused sections and ensures your survey aligns tightly with attendee needs.
What is a conversational survey?
A conversational survey lets you engage respondents in a chat-style format—each answer dynamically shapes the next follow-up. Instead of presenting a wall of form fields, you’re having a natural dialogue, making it easier and more enjoyable for both sides.
Traditional survey tools are static—ask a question, collect an answer, move on. AI-powered platforms like Specific can:
React to each reply in real-time, tailoring follow-ups
Clarify vague or incomplete answers
Keep the tone engaging and relevant
Manual Survey Creation | AI Survey Generation |
|---|---|
Each question written by hand | AI suggests or creates questions instantly |
No real-time probing or personalized follow-up | Dynamic, on-the-fly follow-up questions |
Harder to analyze unstructured feedback | Automatic summarization & theme extraction |
Why use AI for product workshop attendee surveys? AI-generated surveys quickly tap into expert-tested question phrasing, ensure you don't overlook critical angles, and adjust in real-time for clarity. They also save hours you’d otherwise spend designing and reviewing, while making the survey process smoother for attendees. If you want step-by-step instructions, check out our article on how to create a Product Workshop Attendee survey about expectations.
With Specific, you’re not just filling out forms. You’re building a conversational survey that feels personal, making feedback easy and insightful for you—and painless for your respondents. That’s why our user experience stands out in the field.
See this expectations survey example now
Start crafting your most actionable expectation survey ever—create meaningful, conversational feedback loops in just minutes with our AI-driven tools. The insights will speak for themselves, and analyzing them is instant.