Best questions for marketplace sellers survey about repeat purchase intent

Here are some of the best questions for a marketplace sellers survey about repeat purchase intent, with tips to help you create stronger surveys. If you want to build a survey in seconds, Specific can help you generate and customize yours with just a prompt.

Best open-ended questions for a marketplace sellers survey about repeat purchase intent

Open-ended questions let marketplace sellers share thoughts in their own words, revealing real motivations and challenges. Use them to go deep, uncover new opportunities, and understand what really drives—or blocks—repeat purchases.

1. What motivates your customers to buy from your marketplace store more than once?

2. Can you describe a recent situation when a customer returned to make another purchase?

3. What patterns do you notice in customers who return to your shop?

4. What do you see as the main reason a buyer might not come back after their first order?

5. How do you follow up with customers after a purchase to encourage them to return?

6. What kind of changes could help increase repeat purchases in your store?

7. What feedback have you heard from customers who became regular buyers?

8. In your experience, which product or deal has led to the most repeat purchases?

9. How do you recognize loyal customers, and what could make them stay longer?

10. What barriers do you face when trying to turn first-time buyers into repeat customers?

Open-ended questions often reveal insights you won’t get from pre-set answers. Research shows that AI-assisted conversational interviewing, like the approach we use at Specific, leads to richer and more informative feedback, enhancing data quality for marketplace decision makers. [1]

Best single-select multiple-choice questions for a marketplace sellers survey about repeat purchase intent

Single-select multiple-choice questions work well when you need quantifiable insight or want to ease respondents in. For marketplace sellers, choosing from clear options makes the survey feel lighter and lets you quickly spot trends—while opening the door for deeper follow-ups after.

Question: What is the most common reason your customers return for another purchase?

• Fast shipping or delivery

• Competitive pricing

• High product quality

• Regular discounts or loyalty rewards

• Excellent customer support

• Other

Question: How often do you communicate with past buyers to encourage a repeat purchase?

• After every purchase

• Occasionally, during promotions

• Rarely or never

Question: What do you believe is the biggest barrier to getting more repeat buyers?

• Lack of customer trust

• Poor product-market fit

• Limited marketing resources

• Too much competition

• Other

When to follow up with “why?” Whenever a seller selects an option, a well-timed “why?” can turn a quick answer into an actionable insight. For example, if someone picks “high product quality” as the reason for repeat purchases, ask: “Why do you think product quality makes customers come back to your marketplace store?” This brings depth and clarity to your analysis.

When and why to add the “Other” choice? “Other” lets sellers give answers you didn’t predict. When that happens, following up—“You selected ‘Other.’ Could you tell us what specifically motivates your customers?”—often uncovers fresh insight that shapes future product or retention strategies.

NPS question: is it right for marketplace sellers and repeat purchase intent?

NPS, or Net Promoter Score, asks sellers (or their customers) how likely they are to recommend a service to others, on a scale from 0 to 10. It’s widely recognized for measuring loyalty and can also hint at a seller’s repeat business health. For marketplace sellers, NPS can highlight how repeat purchase intent aligns with overall satisfaction and loyalty, which research links to higher revenue: repeat customers spend 300% more than new buyers, and a 5% boost in retention increases profitability by 75%. [2] Want to instantly try an NPS survey format built exactly for marketplace sellers and repeat purchase intent? Use our NPS survey builder to see how it works.

The power of follow-up questions

Follow-up questions are game-changers. With Specific, our dynamic AI follow-up feature turns every initial response into a natural conversation—digging deeper, clarifying vague answers, and surfacing what respondents might not share in a single-shot form. This not only enriches the context, but contributes to the much higher completion and engagement rates seen in conversational AI surveys (up to 70–90% compared to 10–30% for traditional surveys). [1]

• Marketplace seller: “I think regular buyers just appreciate good service.”

• AI follow-up: “That’s great to hear! Could you share an example of what ‘good service’ means for your repeat customers?”

How many followups to ask? Typically, 2–3 well-crafted followups are all you need to unlock real insight, while keeping things comfortable for respondents. Specific gives you full control: continue probing or automatically skip ahead once you’ve got the clarity you need.

This makes it a conversational survey—not a static form, but an interactive, evolving conversation. Respondents feel heard, not interrogated.

AI analysis, survey response summaries, fast themes: Even with hefty open-text feedback, analyzing is easy thanks to AI. Our platform lets you chat with AI about responses to surface trends, pull summaries, and even ask followup what-ifs across your survey data.

Automated follow-ups are new for most teams—try generating a survey to see how much deeper your market insight can go.

How to compose prompts for ChatGPT (or GPTs) for marketplace sellers—repeat purchase intent surveys

When you want to brainstorm questions or spark new angles, prompt engineering is your friend. Here are some ways to guide ChatGPT for marketplace seller surveys focused on repeat purchase intent.

Start with a simple prompt to get raw ideas:

Suggest 10 open-ended questions for marketplace sellers survey about repeat purchase intent.

But your prompts are stronger with more context. For example:

Our marketplace enables small business sellers to reach new audiences. I want to understand factors that drive customers to come back and buy again, as well as what blocks repeat purchases. Please suggest 10 open-ended questions that could reveal both the motivations and obstacles for repeat purchase intent among marketplace sellers.

After you have a long list of questions, prompt ChatGPT to categorize them for smarter structure:

Look at the questions and categorize them. Output categories with the questions under them.

Then go further and dig deep on specific categories, such as “motivators,” “barriers,” or “customer outreach strategies”:

Generate 10 questions for the ‘Customer Engagement Tactics’ and ‘Barriers to Repeat Purchase’ categories.

What is a conversational survey?

A conversational survey is an AI-driven chat experience where every question (and follow-up) mimics a real conversation—reacting, clarifying, and digging for detail on the fly. It’s a big shift from the traditional ‘static form’ approach. The result: more honest, fuller answers, and much higher completion rates. Conversational surveys powered by AI—like what Specific empowers you to create—see completion rates of up to 80%, compared to 45–50% for traditional surveys. [1]

Why use AI for marketplace seller surveys? AI makes survey creation, delivery, and analysis faster—helping you get actionable insights into repeat purchase intent before opportunities slip by. It’s simple to create an AI survey or try ready-made marketplace templates. And if you want to quickly learn more about setting up your survey, our how-to guide for marketplace seller surveys walks you through every step.

Specific’s AI survey experience is built to deliver smooth, engaging conversational surveys—making the feedback process painless for you and your respondents.

See this repeat purchase intent survey example now

Discover the fastest way to unlock actionable insights from marketplace sellers—see a repeat purchase intent survey example that combines AI follow-ups and real-time conversation for deeper feedback. Take advantage of dynamic prompts, adaptive follow-up questions, and effortless analysis to understand what drives repeat buying in your marketplace.