Here are some of the best questions for a marketplace sellers survey about product review feedback, plus our go-to strategies for designing smart, high-impact prompts. With Specific, you can build this survey from scratch in seconds—see how simple it is to get started.
Best open-ended questions for marketplace sellers survey about product review feedback
Open-ended survey questions are the backbone of genuine feedback—they unlock detailed insights and highlight nuances you’d never find in multiple-choice formats. They work best when you want honest, context-rich answers and aren’t satisfied with just surface stats. Authentic reviews hold immense value for marketplace sellers: an incredible 93% of consumers are influenced by online reviews when making buying decisions, and over 84% say they struggle to spot fake reviews, so transparency and depth matter more than ever[1][5].
How have product reviews impacted your sales performance?
Can you share a memorable experience (good or bad) related to customer product reviews?
What is your process for gathering review feedback from buyers?
What types of feedback do you find most valuable in product reviews?
How do you address negative or fake reviews when they appear?
What changes, if any, have you made to your products based on review feedback?
How do you communicate review feedback to your team or partners?
What are your biggest challenges dealing with product reviews on this platform?
What support or tools would help you improve your product review management?
In your opinion, what makes a product review trustworthy?
Best single-select multiple-choice questions for marketplace sellers survey about product review feedback
Single-select multiple-choice questions turn complex feedback into quantifiable insights. Use them to spot trends or when you want a straightforward entry point into a more complex conversation. Sometimes, it’s easier for marketplace sellers to pick from concise options than to think through a long written answer—quick clicks get the conversation going, and follow-ups can dive deeper when needed.
Question: What is your biggest concern regarding customer-generated product reviews?
Fake or misleading reviews
Lack of reviews
Negative reviews
Review authenticity/verification
Other
Question: How often do you make changes to your listings based on review feedback?
Frequently
Occasionally
Rarely
Never
Question: Which of these tools do you currently use to manage product reviews?
Marketplace’s native review tools
Third-party review management software
Manual tracking (e.g., spreadsheets)
No tools used
Other
When to follow up with "why?" Asking “why?” after a multiple-choice response is a game-changer. It peels back the surface to reveal real concerns or motivations. For example, if a seller selects “Fake or misleading reviews” as their top concern, a follow-up like “Can you share a recent example or explain how this has affected your business?” digs into specifics that inform sharper solutions.
When and why to add the "Other" choice? Always consider including "Other." Marketplace sellers may have experiences or workflows not captured by your main options. A follow-up to the “Other” selection lets you capture what you didn’t expect—sometimes these fresh insights reframe the whole discussion.
NPS-style question: should you include it?
NPS (Net Promoter Score) measures willingness to recommend, and it’s highly relevant for understanding how sellers feel about the current review environment. Capturing this insight gives you a clear signal: are sellers promoters of the marketplace's existing feedback system, or do they need more support? Since NPS is well-recognized, it makes benchmarking easier across internal teams and the wider industry. Generate an NPS survey tailored to this topic with a click at NPS survey for marketplace sellers.
The power of follow-up questions
Never underestimate smart follow-up questions—the key to truly conversational surveys. Our automatic AI follow-ups do the heavy lifting: they ask for context, probe for examples, or clarify ambiguous answers in real time. For marketplace sellers, this is gold because over 30% of all online reviews are fake, costing honest businesses an estimated $152 billion annually[3]. Getting real-world, contextual stories makes the difference between noisy data and actionable insights.
Marketplace seller: “We struggle with review authenticity.”
AI follow-up: “Can you share an example or explain the biggest impact this issue has had on your business?”
How many followups to ask? In our experience, 2–3 follow-ups strike the right balance. It’s enough to get context without fatiguing your audience. With Specific, you can set the intensity—skipping to the next question once your goal is met. This keeps the survey quick, adaptive, and respondent-friendly.
This makes it a conversational survey: Instead of stale forms, you’re having a real conversation—one that adapts dynamically, surfaces nuances, and keeps marketplace sellers engaged.
AI survey response analysis: Even when you collect a mountain of open-ended responses, you can analyze everything using AI—get instant summaries and drill into why certain concerns or praise keep popping up. No more getting bogged down by unstructured text—AI brings order and clarity fast.
Automated, conversational follow-up questions are a completely new way to gather feedback—try generating a survey and see how these follow-ups transform your data.
How to compose a prompt for ChatGPT or other GPTs to create great marketplace seller survey questions
If you want to generate impactful questions, how you frame your prompt matters. Try this as a starting point:
Suggest 10 open-ended questions for marketplace sellers survey about product review feedback.
But AI always delivers better results if you give it richer context. Example prompt:
I manage an online marketplace for multiple sellers and want feedback about their experience with product reviews. My main goals: identify challenges, understand impact, and spot improvement areas. Suggest 10 open-ended questions for a marketplace sellers survey about product review feedback.
Once you have a question list, have AI sort your questions for you:
Look at the questions and categorize them. Output categories with the questions under them.
Pick areas you want to dig into, then prompt again:
Generate 10 questions for categories such as Review Authenticity, Impact on Sales, and Feedback Management.
Keep refining—AI helps you work faster and removes guesswork at every step.
What is a conversational survey (and how AI is changing survey design)
Conversational surveys feel like a real chat—responsive, adaptive, and human. Unlike a clunky web form, these surveys engage respondents in a way that feels natural. For marketplace sellers, this approach drives richer feedback and higher completion rates, especially as they balance reviewing, responding, and managing hundreds of listings. AI survey generators like Specific are revolutionizing this process by making it effortless to design, launch, and analyze in-depth surveys.
Manual surveys | AI-generated surveys |
|---|---|
Static, rigid forms | Conversational, adaptive chat |
Limited or scripted logic | Automatic follow-up questions |
Slow to analyze open responses | Instant AI summaries and insights |
Heavy workload to improve | Edit surveys by chatting with AI |
Why use AI for marketplace sellers surveys? You’re busy; sellers are busy; nobody wants to slog through endless forms and manual reviews. An AI survey example built with Specific instantly adapts to respondent input, probes for more when needed, and can analyze all the insights afterward. This is what makes more accurate, actionable, and trustworthy data possible—turning scattered feedback into a roadmap for improvement.
We’ve made sure the survey creation process is as smooth as possible, so you’re always ready to launch and collect market-testing feedback in minutes, not hours.
Specific delivers a best-in-class user experience for marketplace seller conversational surveys—enabling a smooth, engaging feedback process for everyone involved.
See this product review feedback survey example now
Get actionable feedback from marketplace sellers with a conversational survey that adapts on the fly, clarifies critical answers, and gives you real, trustworthy insights—try creating your Product Review Feedback survey with Specific and see the difference firsthand.