Here are some of the best questions for a Marketplace Sellers survey about listing optimization, plus practical tips to make the most of them. Save time and gather richer insights—just use Specific to generate your Marketplace Sellers survey in seconds.
10 best open-ended questions to ask Marketplace Sellers about listing optimization
Open-ended questions dig into a seller’s real experience, uncovering pain points and opportunities you’d miss with just checkboxes. They work best when you want honest, nuanced stories—not just numbers.
Based on what we know about listing optimization (and what actually drives conversion), here are our go-to open-ended questions for Marketplace Sellers:
What have you found to be the most effective strategy for improving your listing’s visibility?
How do you decide which keywords to use in your product titles and descriptions?
Can you describe the biggest challenge you face when trying to optimize your listings?
What steps do you take to create high-quality product images for your listings?
How do you approach writing compelling product descriptions?
What feedback have you received from buyers that led you to change your listing strategy?
Can you share an example of a listing update that noticeably increased your sales?
How do you handle negative reviews or low ratings on your products?
What tools or resources have been most helpful for optimizing your listings?
If you could instantly fix one aspect of the marketplace listing process, what would it be—and why?
Open-ended prompts like these let Marketplace Sellers get specific and candid, revealing actionable details you can’t guess from a fixed list. And the importance of these details is proven: sellers that consistently use keyword research see up to 50% more organic traffic and a 40% jump in sales[1].
The best single-select multiple-choice questions for Marketplace Sellers about listing optimization
Single-select multiple-choice questions work perfectly when you need structured data—quantifiable, easy to analyze, and quick for sellers to answer. They’re also a great opener: people love picking from clear options, especially before diving into open questions.
Question: What aspect of your listings do you spend the most time optimizing?
Keywords
Photos
Descriptions
Pricing
Customer reviews
Other
Question: How often do you update your marketplace listings?
Weekly
Monthly
Quarterly
Rarely
Question: Which area do you feel least confident about when optimizing your listings?
Keyword research
Taking or selecting product images
Writing product descriptions
Setting prices
Monitoring and responding to reviews
Other
When to follow up with “why?” Follow-up “why” questions make static data come alive. If someone picks “Pricing” as their biggest challenge, a targeted follow-up (“Why does pricing optimization feel hardest for you?”) often surfaces barriers or misconceptions you can address—or spot a pattern you’d otherwise miss.
When and why to add the “Other” choice? Always add “Other” when there’s a chance your list doesn’t capture every answer. Follow-up questions here can reveal blind spots—like an emerging trend no one else noticed. Sellers might point out new optimization tactics or marketplace quirks unique to their product category.
Should you use an NPS question for Marketplace Sellers listing optimization?
Net Promoter Score (NPS) asks sellers how likely they are to recommend the marketplace (or its listing tools) to others on a simple 0–10 scale. For Marketplace Sellers specifically, it’s a fast pulse-check on your platform’s impact—especially after launching new listing features or optimization tools. Low NPS? That’s a red flag for friction or gaps.
If you want to automate NPS surveys, you can generate an NPS survey tailored for Marketplace Sellers about listing optimization right now.
The power of follow-up questions
The real magic of a Marketplace Sellers survey comes from the follow-up questions. When you turn responses into a conversation, context and clarity skyrocket. With Specific, every response can spark a smart, real-time follow-up, probing deeper—just like an expert interviewer. This gives you richer insights, without needing multiple email threads or manual review. See more in our guide on automated follow-up questions.
Marketplace Seller: “I spend most of my time on descriptions.”
AI follow-up: “What makes writing product descriptions time-consuming for you?”
Without this back-and-forth, you risk collecting vague answers that don’t drive action.
How many follow-ups to ask? Usually, 2–3 follow-ups are enough to dig beneath the surface—just enough detail so you understand the context, without tiring sellers out. You can even configure Specific to skip to the next question when you’ve got what you need.
This makes it a conversational survey—not just a form, but a friendly chat. Respondents engage longer and give you more candid, actionable insights.
AI survey response analysis is a breeze—see our guide to AI survey analysis. Even if you collect loads of free-text responses, AI can extract themes, pain points, and opportunities—so you never drown in unstructured data.
These dynamic follow-ups are a leap forward in survey design. Try generating your own Marketplace Seller survey to experience how much easier it can be.
How to prompt ChatGPT (or any AI) to come up with great Marketplace Sellers survey questions
Want a list of open-ended questions instantly? Start with this:
Suggest 10 open-ended questions for Marketplace Sellers survey about listing optimization.
Give AI more background for even better results—add your goal, audience, or recent challenges, for example:
We want to understand how Marketplace Sellers are using product photos to boost sales and build trust. Please suggest 10 open-ended questions to uncover their workflows and pain points, focused on image quality and process.
After you have a set of questions, you can ask the AI:
Look at the questions and categorize them. Output categories with the questions under them.
Then, select any category you’d like to dig into. Let’s say “pricing tactics” stands out; run:
Generate 10 questions for categories “pricing tactics”, “keyword optimization”, and “image improvements”.
What is a conversational survey?
A conversational survey goes beyond the static, one-way Q&As of traditional forms. The seller feels like they’re chatting with a real researcher. On platforms like Specific, the survey evolves in real time, with AI-powered follow-ups that clarify, probe, and surface richer feedback.
Traditional survey creation eats up time—writing questions, setting logic, testing flows. With an AI survey builder, you describe your needs conversationally, and the survey is built for you—including smart follow-ups. This isn’t just about speed—it’s about surveys that genuinely listen and iterate, without the manual legwork.
Manual survey | AI-generated survey |
|---|---|
Manual question writing, logic setup | AI creates tailored questions instantly from your prompt |
Scripted or no follow-up ability | Dynamic, context-aware follow-ups with no extra coding |
Hard to maintain and iterate | Edit survey by chatting with AI; changes are fast and easy |
Rigid, impersonal experience | Feels like a genuine conversation—keeps sellers engaged |
Why use AI for Marketplace Sellers surveys? With rapid listing updates and fierce competition, sellers need to share what really works—and what doesn’t—without drowning in survey fatigue. AI-powered conversational surveys adapt in real time, making it easy for both the seller to give actionable feedback and the researcher to get to insights faster. Plus, you can use Specific’s AI survey editor to refine questions with a prompt, instead of laboring through endless fields.
If you want a step-by-step guide to AI survey creation, check out how to create a Marketplace Sellers survey about listing optimization.
See this listing optimization survey example now
Put these Marketplace Seller survey strategies to work and start discovering what drives listing success. Great insights are just a conversation away—unlock deeper, structured seller feedback and watch results change fast.