Here are some of the best questions for a marketplace sellers survey about customer satisfaction, plus expert tips on how to craft them for richer insights. You can generate a high-quality survey with Specific in seconds—no manual busywork required.
The best open-ended questions for marketplace sellers surveys about customer satisfaction
Open-ended questions let marketplace sellers speak in their own words, uncovering rich stories and unexpected themes. They’re best when you want honest feedback, learn what drives satisfaction or complaints, and get qualitative insights you can’t capture with a checklist.
What was your overall experience selling on our marketplace?
Can you describe a recent interaction with a buyer that stood out to you (positive or negative)?
What are the biggest challenges you face when using our platform?
How do you feel about the level of support you receive as a seller?
What’s one feature or tool you wish our marketplace offered?
When have you felt most satisfied with your selling experience here?
Is there anything that’s made it difficult for you to close sales or connect with buyers?
What would you change to make our platform work better for you?
How do we compare to other marketplaces you’ve used?
Is there anything else you’d like to share about your experience as a seller?
Open-ended questions do more than gather surface opinions—they help sellers share context, pain points, and motivations. And they show you're actively listening: 77% of consumers view brands more favorably if they seek out and apply customer feedback. [2]
The best single-select multiple-choice questions for marketplace sellers surveys
Single-select multiple-choice questions are perfect when you want to quantify satisfaction, spot trends, or lower friction for busy sellers. They help kickstart a conversation—sometimes clicking a quick option is easier than thinking up a detailed response. Then you can dig deeper with follow-ups.
Question: How satisfied are you with your overall experience as a seller on our marketplace?
Very satisfied
Satisfied
Neutral
Dissatisfied
Very dissatisfied
Question: Which area of the platform do you think needs the most improvement?
Seller support
Payment process
Ease of listing products
Visibility to buyers
Other
Question: How likely are you to recommend our marketplace to other sellers?
Very likely
Likely
Neutral
Unlikely
Very unlikely
When to follow up with "why?" If a seller chooses "Neutral" or "Dissatisfied," always ask "Why?" right after. It helps you uncover the real reason for their ambivalence or dissatisfaction, which is often hidden behind a single click. For example, “What’s one thing that would move you to ‘Very Satisfied’?”
When and why to add the "Other" choice? Add "Other" whenever you want to leave space for answers outside your predefined options. The follow-up can then clarify what the seller means, uncovering pain points or features you hadn’t considered—these usually spark your biggest insights.
Should you use a net promoter score (NPS) question?
The net promoter score (NPS) is a proven way to measure loyalty and predict long-term business growth. It asks, “How likely are you to recommend our marketplace to a friend or colleague?” Sellers answer on a 0–10 scale. This single question is powerful: it benchmarks satisfaction, acts as an early warning for unhappy users, and helps prioritize improvements.
NPS is perfect for marketplace sellers surveys about customer satisfaction because referral is the strongest endorsement of your platform. Plus, NPS makes results easy to compare over time and across platforms. Interested in ready-made NPS surveys for sellers? Get started with this NPS survey template for marketplace sellers.
The power of follow-up questions
Follow-up questions are where conversational surveys, with platforms like Specific, truly stand out. Instead of collecting one-line answers, automated follow-up questions probe for depth, clarification, or examples in real time—just like an expert interviewer. This leads to richer insights without back-and-forth emails. See the full rundown on automated follow-up questions here.
Marketplace seller: "Support is okay, but sometimes slow."
AI follow-up: "Can you share a situation when support was slower than you expected? How did it impact your sales?"
How many follow-ups to ask? In general, two or three well-timed follow-ups reveal most of what you need. Specific’s settings let you adjust the maximum so sellers aren’t overwhelmed—and the conversation shifts naturally to the next topic once you have your answer.
This makes it a conversational survey. Engaging, back-and-forth interactions keep sellers talking longer and provide context that static forms miss.
AI response analysis, large text answers, theme discovery. With platforms like Specific, you don’t need to worry about mountains of open-text data. AI analyzes responses and summarizes key themes for you.
These automated follow-up questions are a new paradigm—try generating a survey and experience the difference.
How to compose a prompt for ChatGPT (or GPT-4) to generate strong questions
If you want AI help (like ChatGPT or Specific’s AI survey generator) to write survey questions, a focused prompt works wonders. Start simple, then build up context for even sharper results.
The basic high-leverage prompt:
Suggest 10 open-ended questions for marketplace sellers survey about customer satisfaction.
But AI performs even better when you add context about your business, goals, and the challenges your sellers face. For example:
I'm running an e-commerce marketplace for independent sellers. My goal is to understand what makes sellers happy or frustrated, improve our support, and identify ideas for making our platform better. Suggest 10 open-ended questions to uncover these insights.
After generating, refine and organize:
Look at the questions and categorize them. Output categories with the questions under them.
Zero in on areas that matter most—say, “support experience” or “platform tools”—to get more targeted feedback:
Generate 10 questions for categories "Support experience" and "Platform improvement ideas".
What is a conversational survey and why it’s the future
A conversational survey feels like a real chat—it adapts, follows up, and probes in context, not just a static list of questions on a page. Compared to old-school forms, it’s more human, gets higher engagement, and delivers context-rich feedback.
Manual Surveys | AI-Generated Conversational Surveys |
|---|---|
Static, one-size-fits-all form | Adaptive questions, dynamic follow-ups |
Manual analysis, slow to discover insights | Instant AI summaries, real-time insights |
Respondents often skip or drop off | Feels like chat, more engaging |
Hard to update—clunky editing | Instant editing via AI survey editor |
Why use AI for marketplace sellers surveys? AI makes surveys faster to create, smarter at probing, and much easier to analyze. You spend less time chasing clarifications, while sellers spend less time filling out forms—and your insights improve, which is key when 80% of consumers value the experience you offer as much as your product. [1]
If you want a detailed walkthrough, check out this guide to building a great marketplace sellers survey. Specific’s conversational surveys deliver best-in-class experiences for everyone—no friction, just valuable feedback.
See this customer satisfaction survey example now
Jump in and see the difference: conversational surveys deliver deeper insights, are easy to build, and make analysis effortless. Create your own survey and experience a new, more effective way to understand your sellers.