Best questions for hotel guest survey about spa experience

Here are some of the best questions for a hotel guest survey about spa experience, plus tips to help you create them. If you want to build your own survey in seconds, you can generate an AI survey with Specific.

The best open-ended questions for hotel guest surveys about spa experience

If you want honest, in-depth feedback from hotel guests about their spa experience, open-ended questions are key. They help you discover how guests really feel and what motivates their choices—beyond just “yes” or “no.” You’ll capture richer stories, tap into unique preferences, and find those moments that make guests come back. Open-ended questions work best when you want to explore the “why” and get actionable ideas, especially since 86% of spa customers are willing to pay more for a better experience [1].

1. What aspects of your spa experience stood out to you the most during your stay?

2. How did you feel about the ambiance and environment of the spa?

3. Can you describe how the staff contributed to your overall satisfaction at our spa?

4. Tell us about any personalized treatments you received—how did they meet your needs?

5. Was there anything about the spa experience that could have been better for you?

6. How did your visit to the spa influence your impression of our hotel overall?

7. What would make you more likely to recommend our spa to friends or family?

8. Were there any unexpected moments (positive or negative) during your spa visit?

9. How do our spa services compare to others you’ve experienced?

10. What additional treatments, amenities, or features would you love to see in our spa?

The best single-select multiple-choice questions for hotel guest spa surveys

Single-select multiple-choice questions are best when you need to quantify how guests feel or to kickstart a conversation with easy choices. They make it effortless for respondents to share opinions, giving you fast, digestible data. For example, if you want to know which aspect matters most, or how frequent certain feedback is—these questions shine. Guests can pick an answer quickly, and then you can dig deeper with follow-up questions for richer feedback. This works especially well since 42% of spa guests say staff friendliness is the most important factor [1].

Question: Which aspect of our spa was most important to your overall satisfaction?

• The ambiance and atmosphere

• The friendliness of staff

• The quality of treatments

• The cleanliness of facilities

• Other

Question: How likely are you to return to our spa on your next hotel visit?

• Very likely

• Somewhat likely

• Not sure

• Not likely

Question: How did you book your spa treatment during your stay?

• In advance, before arrival

• During my stay, at the front desk

• During my stay, via phone/online

• I did not book a treatment

When to follow up with “why?” If a guest chooses “The friendliness of staff,” ask “why?” to clarify what made the staff stand out. This often surfaces actionable details—did someone go out of their way, or was it a general vibe?

When and why to add the "Other" choice? Add "Other" when your options might not cover the guest's experience fully. Following up on “Other” can uncover new insights you wouldn’t have thought to ask about—sometimes these surprises are pure gold for service improvement.

Should you use an NPS question for spa experience feedback?

The Net Promoter Score (NPS) question—“How likely are you to recommend our spa to a friend or colleague?”—offers a simple, standardized way to measure loyalty and gauge overall satisfaction. For hotel spa experiences, NPS gives you a clear benchmark to track over time, making it easier to spot improvements that boost guest advocacy. Since 73% of guests would recommend a spa with excellent customer service [1], NPS can help you uncover what drives positive word of mouth. If you want to try, Specific can instantly generate an NPS survey for spa feedback: launch NPS survey.

The power of follow-up questions

Most surveys barely scratch the surface, wasting the chance for meaningful feedback. The real magic happens with automated follow-up questions—here’s how it works. Specific’s AI can ask context-aware follow-ups in real time, just like a sharp researcher. This uncovers what really matters for hotel guests—and lets you understand reasons behind their choices (for example: why they value personalized treatments, chosen by 70% of spa guests as more important than price [1]).

• Hotel Guest: “The spa was relaxing.”

• AI follow-up: “Can you tell me what contributed most to the relaxing experience? (For example: music, lighting, aromatherapy, staff attention, or something else?)”

How many followups to ask? In most cases, 2–3 targeted followups are enough. Specific lets you configure settings to move on to the next question once you gather the core details. That way, guests don’t feel overwhelmed, but you still get all the context you need.

This makes it a conversational survey: The back-and-forth turns a boring survey into a friendly chat—making guests feel heard and boosting response quality.

Analyze open-ended responses, fast. Even with tons of unstructured text, AI-powered tools (like this one) summarize, organize, and reveal key themes in seconds. No more slogging through long feedback—the value of a conversational AI survey shines through here.

These automated, intelligent followups are a true step forward for feedback—try generating a hotel guest spa survey to see the difference.

Prompts for ChatGPT (or GPTs) to create great spa survey questions

If you want ChatGPT or another GPT to generate questions for your hotel guest spa survey, here’s where to start.

First, try this direct prompt:

Suggest 10 open-ended questions for hotel guest survey about spa experience.

But you’ll get way better results if you add context—about your hotel, spa positioning, the kind of guests you have, your goals, and what you hope to learn.

For example:

Suggest 10 open-ended questions for hotel guest survey about spa experience. Our hotel attracts business and leisure travelers, many value wellness, and we want to improve both service quality and unique offerings. Please focus on overall satisfaction, personalized treatments, and staff behavior.

Once you get a batch of questions, write:

Look at the questions and categorize them. Output categories with the questions under them.

Next, review the categories and pick the ones you want to drill down on—maybe “Staff Friendliness” or “Ambiance.” Then prompt:

Generate 10 questions for these categories: ambiance and environment, personalized treatments, staff friendliness.

What is a conversational survey?

Conversational surveys turn dry forms into natural chats. Instead of presenting all questions at once, guests respond step by step, with the AI adapting to their answers. Unlike traditional surveys, which can feel robotic and overwhelming, conversational surveys are interactive, context-aware, and human-like. This leads to higher completion rates, deeper insights, and a better guest experience—especially when powered by an AI survey generator.

Why use AI for hotel guest surveys? AI survey makers create fast, effective, and personalized guest feedback tools tailored to your needs. They surface trends, optimize guest experience, and require less manual effort—so your team can focus on guests, not spreadsheets. For a practical guide, check this step-by-step article on creating a spa experience survey.

Specific delivers the best in conversational survey experience. That means hotel guests get engaging feedback conversations, and teams easily uncover what truly matters, backed by AI-powered insights.

See this spa experience survey example now

Turn guest feedback into real improvements with a conversational survey built for the spa experience. See just how easy and impactful guest insights can be with Specific—try it for yourself now.