Here are some of the best questions for a hotel guest survey about safety perception, and also tips on how to create them. With Specific, you can build such a conversational survey in seconds—just generate one instantly and focus on insights, not logistics.
Best open-ended questions for hotel guest survey about safety perception
Open-ended questions let hotel guests share details about their safety perceptions in their own words, giving you rich, nuanced feedback. They’re ideal for discovering issues you may not have imagined and understanding what really shapes guest opinions. For hotel safety, this qualitative feedback is gold—especially considering that about 70% of travelers worry about their safety during hotel stays. [1]
Here are my picks for the 10 most effective open-ended questions to include in your hotel guest safety perception survey:
Can you describe any experiences during your stay where you felt particularly safe or unsafe?
How do our hotel’s safety measures compare to other places you’ve stayed?
What specific steps could the hotel take to make you feel safer?
Were there any moments when you considered leaving or changing your behavior due to safety concerns?
How visible and accessible did you find our security staff or resources?
What improvements to health or cleanliness would increase your sense of safety?
Can you tell us about an interaction with staff that affected your feeling of security?
Did you notice any areas of the hotel that seemed less secure or well monitored?
How did our check-in and check-out processes influence your perception of safety?
Is there anything else you want us to know about your feelings of safety or security during your stay?
These questions invite honest, thoughtful feedback you won’t uncover from closed-ended formats.
Best single-select multiple-choice questions for hotel guest survey about safety perception
Single-select multiple-choice questions are perfect when you want to quantify guest perceptions or get a quick sense of their views. They’re also great for easing guests into conversation—people often find it less daunting to pick an answer before breaking out into more detail. For example, 68% of guests say safety is their top priority when booking a hotel, so a well-chosen set of options can help segment what matters most to them. [2]
Question: How safe did you feel during your stay at our hotel?
Very safe
Somewhat safe
Neutral
Somewhat unsafe
Very unsafe
Question: Which safety feature was most important to you?
Security staff presence
Electronic room keys
Surveillance cameras
Contactless check-in/out
Other
Question: How would you rate our hotel’s health and cleanliness protocols?
Excellent
Good
Fair
Poor
When to followup with "why?" Once a respondent chooses an option, follow up by asking why they picked it. For example, if a guest selects "Somewhat unsafe," a smart follow-up such as "Can you tell us what made you feel this way?" can reveal issues you might otherwise miss. These open the door for more detailed, actionable feedback.
When and why to add the "Other" choice? Add "Other" when options may not cover every guest’s experience. This lets guests surface unique perspectives, creating a follow-up opportunity to uncover unexpected insights—like a safety factor you never considered.
NPS-style question for hotel guest safety perception
Net Promoter Score (NPS) asks how likely someone is to recommend your hotel to a friend or colleague—a classic for measuring overall satisfaction. For safety perception, an adapted NPS question shines a light on whether guest safety concerns influence their loyalty and word-of-mouth. Since studies show 65% of guests would pay more for hotels emphasizing security, understanding their likelihood to recommend provides powerful, quantifiable data to benchmark over time. [5] If you want a ready-made template, try our NPS survey generator for hotel safety perception.
The power of follow-up questions
Follow-up questions make or break the quality of feedback in a hotel guest survey. Automated, smart follow-ups—like those built into Specific’s conversational surveys—dig beneath surface-level answers to reveal context, clarify vagueness, and collect richer insight. With concerns about safety heightened (especially since 66% of respondents believe hotels can be hotspots for health risks [3]), follow-ups help understand real guest anxieties—quickly and naturally.
Hotel Guest: "I felt unsafe in the elevator area at night."
AI follow-up: "Can you describe what happened that made you feel unsafe in the elevator area?"
How many followups to ask? Generally, 2–3 are enough. This gets you deep context without fatiguing the respondent. Specific lets you set a maximum number, or skip the rest once the information is clear.
This makes it a conversational survey: Real-time, relevant follow-ups turn surveys into meaningful conversations—more like an interview than a form.
AI survey analysis, text summaries, themes: Large volumes of unstructured guest feedback can be instantly analyzed using AI-powered survey tools. This deciphers themes, summarizes large response sets, and helps teams quickly act on what matters most.
Automated probing is a new concept—don’t just take my word for it: go and generate a hotel guest safety perception survey and try it out. The experience is eye-opening.
How to prompt ChatGPT to generate good hotel guest safety perception survey questions
AI survey tools like Specific’s AI survey generator can take a prompt and instantly give you a set of effective questions. If you want to use ChatGPT or another GPT-based platform yourself, start simple:
Prompt for open-ended suggestions:
Suggest 10 open-ended questions for Hotel Guest survey about Safety Perception.
Add detailed context and your survey goals for higher quality output. Example prompt with context:
I’m building a conversational AI survey to understand hotel guest perceptions on safety measures, hygiene, and staff visibility. The survey will be shared with international leisure and business travelers from ages 25–60, following the COVID-19 pandemic. Please suggest 10 open-ended questions that could surface concrete experiences and practical suggestions.
Want to organize better? Next, ask the AI to group and categorize questions:
Look at the questions and categorize them. Output categories with the questions under them.
Pick the categories that match your survey mission. For deeper focus, ask for 10 questions tailored to a specific topic, e.g. “surveillance and staff” or “health and cleanliness measures”:
Generate 10 questions for categories 'staff & surveillance' and 'cleanliness/hygiene protocols'.
Trying different prompt structures like these unlocks much more refined questions for your hospitality feedback projects.
What is a conversational survey?
Conversational surveys—like those created with Specific—combine the best of classic research interviews and modern chat: questions are delivered one at a time, in natural, flowing language. The AI responds to answers and asks relevant follow-up questions, just like an expert interviewer would in real life. This two-way dialogue is what sets an AI survey example apart from rigid old-school forms.
Here’s a quick comparison:
Manual Survey Creation | AI-Generated Conversational Survey |
|---|---|
Build forms one question at a time, pick answer types, define skip logic by hand. Takes energy and time. | Type your goal or audience; AI suggests expert-level questions, logic, and even custom follow-up prompts. Done in minutes. |
Difficult to adapt on the fly while respondents answer. Follow-ups are static or missing completely. | AI listens, interprets, and follows up dynamically based on previous answers—just like a human would. |
Response analysis is manual and tedious, especially for open-end responses. | Instant AI summaries, chatting with GPT over response details, automatic grouping of feedback themes. |
Why use AI for hotel guest surveys? Because it’s faster, smarter, and delivers more actionable feedback—especially crucial for safety perception research, where context and emotional nuance matter. AI survey examples show that you’ll get higher completion rates and deeper engagement, plus it’s easy to experiment and iterate. And, when it comes to seamless user experience in conversational surveys, Specific consistently stands out as best-in-class for both teams and their guests.
Want to see a workflow? Check out our guide on how to create a hotel guest safety perception survey step-by-step, with ready-to-use ideas and templates.
See this safety perception survey example now
Start collecting meaningful hotel guest feedback today—the conversational approach surfaces richer, trust-building insights, and Specific’s AI-driven tools make it quick to set up and easy to analyze.