Here are some of the best questions for an event attendee survey about registration experience, plus tips on how to create them. You can use Specific to build your own survey in seconds with our AI-driven tools.
Best open-ended questions for event attendee survey about registration experience
Open-ended questions let people explain their thoughts in detail and can reveal insights that multiple-choice questions may miss. They're your go-to when you want to dig deep into each attendee's unique perspective. Open-ended questions do tend to have higher nonresponse rates—Pew Research Center found that open-response questions have, on average, about an 18% nonresponse rate [1]. Still, they're gold for understanding the “why” behind experiences.
What was your first impression of the event registration process?
Can you describe any difficulties you experienced while registering?
What part of the registration process felt most confusing or unclear?
How did you feel about the communication before and during registration?
Was there anything you expected during registration that wasn’t provided?
How could we make the registration process easier for you?
What made you choose to complete (or not complete) your registration?
If you encountered any issues, how were they resolved?
Did anything surprise or delight you about the registration experience?
What would you suggest we improve for next time?
Open-ended questions are perfect when you want to collect stories, suggestions, or pain points that you might not have anticipated.
Best single-select multiple-choice questions for event attendee survey about registration experience
If you need to quantify responses or break the ice before asking deeper questions, single-select multiple-choice questions work wonders. They make it easier for event attendees to answer, which helps bump up completion rates. Closed-ended questions typically have a much lower nonresponse rate—just 1–2%, according to Pew’s American Trends Panel [1].
Question: How easy was it to complete the event registration?
Very easy
Somewhat easy
Somewhat difficult
Very difficult
Question: Which part of the registration process took the most time?
Creating an account
Entering payment information
Reading event details
Technical issues or errors
Other
Question: How satisfied are you with the information provided before the registration?
Very satisfied
Satisfied
Neutral
Dissatisfied
Very dissatisfied
When to follow up with "why?" Once someone selects an option, asking “why?” as a follow-up uncovers the reasoning behind their choice—completing the picture. For example, if someone answers “somewhat difficult” about the registration process, you might follow up with: “Can you describe what made the process difficult for you?” This deepens your understanding and can reveal actionable improvements.
When and why to add the "Other" choice? Adding an “Other” option is useful when you expect unique situations your pre-set answers might not capture. It invites attendees to explain in their own words—sometimes, their responses point to gaps in your own assumptions. Follow-ups here can uncover issues or ideas you never considered.
NPS question for event attendee survey about registration experience
Net Promoter Score (NPS) is a straightforward but powerful way to gauge overall attendee sentiment. Asking, “How likely are you to recommend our event registration process to a friend or colleague?” gives you a clear benchmark, and it’s easy to track changes over time. The NPS format is widely recognized and helps you segment promoters, passives, and detractors, making follow-up targeted and actionable—for this topic, it’s a smart, actionable metric. You can generate an NPS event attendee survey here.
The power of follow-up questions
Follow-up questions put responses into context. Specific’s automatic, AI-powered follow-ups (see how automated followup questions work) ask smart clarifiers or “why” prompts in real time, mimicking expert interviews. You don’t need to chase down attendees by email after the fact—AI follow-ups keep the conversation going and collect the context you need, efficiently and conversationally.
Event attendee: "It was annoying."
AI follow-up: "Could you tell me what specifically was annoying during registration?"
How many followups to ask? Usually, 2–3 follow-up questions get you strong qualitative data without burning out your audience. You also want an option to skip to the next question once you’ve gotten the information you need—Specific gives you control over this in your survey settings.
This makes it a conversational survey—gathering feedback feels like a chat, and attendees are more likely to open up.
Easy AI analysis, even for open-ended feedback: AI-powered survey analysis (see our guide on response analysis) does the heavy lifting—summarizing, highlighting main themes, and surfacing what matters, so you don’t need to wade through unstructured text yourself.
Curious about how this feels? Try to generate an event attendee survey and see how automated follow-ups create a smarter, more natural experience.
Prompting ChatGPT or other AI to generate the best questions
If you want to draft your own question set with an AI like ChatGPT, prompts help a lot. Start simple:
Ask for open-ended questions:
Suggest 10 open-ended questions for event attendee survey about registration experience.
You’ll get better results if you give more context. For example:
We’re surveying attendees of our tech conference about their experience with event registration, aiming to improve online sign-up and on-site check-in. Suggest open-ended and multiple-choice questions, keeping follow-ups concise.
To organize your question set, prompt like this:
Look at the questions and categorize them. Output categories with questions under them.
Once you spot categories worth exploring—from “communication” to “payment options”—dive deeper:
Generate 10 questions for categories: Communication, Technical Issues, Ease of Use.
What is a conversational survey?
A conversational survey is a feedback collection that feels like a natural back-and-forth chat. Instead of forms or static lists, questions flow based on your replies, mimicking a live conversation. This approach is fast, personal, and helps people open up. With AI, especially as seen in AI survey generation tools like Specific, you can design a survey in plain language and let the system handle the logic and follow-up intricacies.
Manual survey creation | AI-generated conversational survey |
Manual editing, time-consuming setup | Natural-language prompts create full surveys instantly |
Few or no dynamic follow-up questions | Automatic, context-aware follow-up questions for clarity |
Lower engagement—feels like a form | Feels like a chat, increasing engagement |
Manual analysis of responses | AI summarizes, finds patterns, and lets you chat with results |
Why use AI for event attendee surveys? Put simply, you’ll save time, get higher-quality insights, and make the feedback process enjoyable for everyone involved. Our how-to guide will walk you through survey creation step by step. If you want to see the difference in engagement and data richness, Specific provides the best-in-class experience, both for attendees and survey admins.
See this registration experience survey example now
Ready to get valuable event feedback? See how AI-driven, conversational surveys give you deeper, more actionable insights—while making it easy for attendees to respond and for you to analyze results.