Here are some of the best questions for an event attendee survey about AV quality, plus strategic tips on crafting them. You can build your survey in seconds with Specific to get actionable feedback fast.
Top open-ended questions to ask event attendees about AV quality
Open-ended questions are your best bet when you want to understand the true experiences and opinions of event attendees. They invite detailed, unfiltered feedback and are ideal when you’re seeking improvement cues or want stories to back up your data. Especially with AV quality, details matter – you want to catch nuances that might be lost in simple ratings.
How would you describe the audio quality during the event?
What did you like or dislike about the visual presentation (screens, lighting, displays)?
Were there any moments when the AV setup enhanced or disrupted your event experience?
Can you recall a specific instance where you struggled to hear or see content clearly?
If you attended breakout sessions, how did the AV quality compare with the main stage?
Did you notice any technical glitches or delays with microphones, projectors, or other equipment?
In your opinion, what could be improved about the AV setup at future events?
Please share any suggestions for making event information more accessible through AV tools.
How did the AV team handle any issues that arose during the event?
If you’ve attended similar events, how did this AV experience compare?
Using these kinds of qualitative questions not only gives you richer insights, but can increase attendee engagement and response rates when the survey is short, focused, and personal. Effective open-ended survey design is a proven way to boost meaningful completions. [1]
When to use single-select multiple-choice questions for AV quality
Single-select multiple-choice questions excel when you need clear, quantifiable insights. They're quick for respondents and give you benchmarks to compare AV performance across sessions, events, or venues. They’re ideal for a pulse check or to spot patterns before following up for details. Sometimes, making it easy to select a predefined answer actually gets you more honest feedback – plus, you can start a conversation and dig deeper with smart follow-ups.
Question: How would you rate the overall audio clarity during the event?
Excellent
Good
Average
Poor
Question: Did you encounter any issues with visual displays or projections?
No issues at all
Minor issues
Significant issues
I didn’t use visual displays
Question: Which aspect of AV quality was most important to your event experience?
Sound clarity
Screen visibility
Lighting
Other
When to follow up with "why?" If someone selects "Average" for sound clarity, ask, “Why do you feel the audio was only average? Was there a specific session or moment that stood out?” Follow-ups provide context to otherwise flat data and help you uncover the story behind the metric. Learn more about smart follow-up questions.
When and why to add the "Other" choice? Always include "Other" when you suspect your list may not fully capture all preferences or experiences. It opens the door for unexpected feedback, and if someone chooses it, prompt them to describe what they had in mind—these comments can reveal gaps or surface valuable insights you didn't foresee.
Should you use an NPS-style question for AV quality?
The Net Promoter Score (NPS) is a simple way to measure the likelihood that attendees would recommend your event, or specifically its AV quality, to others. For AV in particular, NPS can highlight not just satisfaction but loyalty — do great tech experiences create vocal advocates for your event or brand?
It works by asking: “On a scale from 0–10, how likely are you to recommend the AV quality of this event to a colleague or friend?” Follow up with an open-ended, “What’s the main reason for your score?”
If you want to see how this looks or quickly implement it, check out this specialized NPS survey built for event AV feedback.
The power of follow-up questions
Follow-ups are where “conversational surveys” truly shine. Instead of letting one-word answers end the feedback loop, you can ask tailored follow-up questions — like a good researcher would — to clarify, dig deeper, or capture examples in real time. Learn more about automatic AI follow-up questions and how this feature elevates survey quality.
Specific’s AI automatically generates follow-up questions based on previous answers and context. It ensures every answer gets the probing it deserves, capturing nuance that makes your data actionable. You save time (no emailing back and forth to clarify) and gather feedback that feels natural for respondents. Here’s how leaving out follow-ups would look:
Event attendee: “Audio was ok, but could have been better in some sessions.”
AI follow-up: “Could you share which sessions had noticeable audio issues, and what made it challenging?”
This means no more guessing about ambiguous responses — the system clarifies and collects full context, almost like running real interviews at scale.
How many followups to ask? In practice, 2–3 follow-ups are usually enough to get the depth you need without tiring your audience. And if you set a limit or allow respondents to skip once they’ve said enough, you protect the experience. Specific lets you easily configure this balance so your AV surveys are both deep and respectful.
This makes it a conversational survey: Instead of a static questionnaire, your survey feels like a chat — more dynamic, more engaging, and much closer to how people naturally share feedback.
AI analysis, qualitative data, survey response summaries: Even with lots of text responses, AI-powered tools make it easy to analyze and summarize what attendees are saying. If you want to know how, check our guide on how to analyze event attendee survey responses.
Automated follow-up questions are new for a reason — they're powerful. If you’re curious, just generate a survey and see how the conversation progresses.
How to prompt ChatGPT to generate questions for AV quality surveys
Using AI like ChatGPT or Specific's own AI survey editor makes writing tailored questions a breeze. Start simple, then give the AI context for best results.
Start with this prompt:
Suggest 10 open-ended questions for Event Attendee survey about AV Quality.
You’ll get even better output if you specify your goals, audience, and context:
Our event has 500+ professional attendees. We want to know how our AV setup (audio, visual, lighting) affected their experience, and what we can do to improve future events. Suggest 10 open-ended questions and explain why you picked them.
Next, you can organize the output:
Look at the questions and categorize them. Output categories with the questions under them.
With categories sorted, drill deeper as needed:
Generate 10 questions for categories “Audio Clarity” and “Visual Accessibility”.
This step-by-step prompting gives you not just tons of questions, but helps you structure your AV quality survey like a pro.
What is a conversational survey?
A conversational survey isn’t just a list of questions. It’s a live, dynamic exchange — think of it like your own AI-powered interviewer, asking, probing, and adapting in real time. This method makes surveys less intimidating, and results more authentic. The difference compared to a manual survey is real:
Manual surveys | AI-generated, conversational surveys |
---|---|
Static form, no clarifications | Dynamic, follows up in real time |
Easy to misinterpret vague/short answers | Clarifies ambiguous responses instantly |
Time-consuming to design & analyze | Generate & analyze with AI in minutes |
One-size-fits-all experience | Adapts to each respondent, feels like a human chat |
Why use AI for event attendee surveys? AI lets you scale the “personal touch.” It generates thoughtful follow-ups, adapts question order, and helps you quickly spot themes in vast quantities of feedback. For AV quality, where the devil is in the details, these advantages mean more actionable data and faster improvements. If you’re looking for a great AI survey example, you’ll see the full power of this approach with conversational AV feedback surveys.
Specific is built exactly for conversational, AI-driven surveys. The feedback process is smooth and natural, making it just as easy for event organizers to set up as it is for attendees to respond. You can see the whole process—and how it compares to traditional survey building—in this how-to guide.
See this AV quality survey example now
Experience the power of conversational, AI-driven feedback for yourself. Get richer, more actionable insights from your attendees—fast and without hassle. See what a truly modern AV quality survey looks like in action.