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Best questions for employee survey about change management

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Adam Sabla

·

Aug 20, 2025

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Here are some of the best questions for an employee survey about change management, along with practical tips on how to craft them effectively. If you want to easily build an employee change management survey, Specific makes this quick and effortless.

Best open-ended questions for employee survey about change management

Open-ended questions give employees the space to explain their thoughts in their own words. This is key for surfacing nuanced feedback and understanding how real people are impacted by organizational change. While these questions can take a bit longer to answer and analyze, they often reveal insights that multiple-choice questions simply can't—and that’s where a platform like Specific’s AI-driven follow-ups really shine. Open-ended questions are especially valuable when you’re looking to uncover themes, emotions, and challenges that might be missed in more structured surveys. [1]

  1. What was your first reaction when you learned about the recent changes in our organization?

  2. Can you describe any specific challenges you’ve faced due to recent changes?

  3. How have the changes affected your day-to-day work and priorities?

  4. What is one thing that could have made the change process easier for you?

  5. How well do you think leadership communicated about the changes, and why?

  6. What unanswered questions or concerns do you still have regarding these changes?

  7. How do you feel about the level of support you’ve received during this transition?

  8. What’s the most helpful resource or tool you’ve been given during this change?

  9. Are there any unexpected positive outcomes from the change that you’ve noticed?

  10. If you could give one piece of advice to the change management team, what would it be?

Best single-select multiple-choice questions for employee survey about change management

Single-select multiple-choice questions let you quantify results and make trend-spotting simpler. They’re great for pulse checks, fast checkpoints, or when you want to compare results over time. Sometimes, structured options help respondents—especially when they feel overwhelmed—to participate quickly without overthinking their answers. This can be an ideal way to kick off more nuanced follow-up discussions, which is a strength in a conversational AI survey.

For instance, research shows that only 43% of employees feel confident in their organization's ability to manage change well. This underlines the value of asking quantifiable, structured questions to spot gaps—and then probe deeper with follow-ups. [2]

Question: How confident are you in our organization's ability to handle change effectively?

  • Very confident

  • Somewhat confident

  • Not very confident

  • Not at all confident

Question: How clearly did management communicate the reasons for the recent changes?

  • Extremely clearly

  • Somewhat clearly

  • Not very clearly

  • Not at all clearly

Question: Which resource has been most helpful to you during this change?

  • Manager support

  • Training sessions

  • Internal documentation

  • Other

When to followup with "why?" Use a follow-up “why” question anytime you want to understand the motivation behind a choice—or when you see surprising or extreme responses. For example, if an employee selects "Not very confident" in your change management question, a perfect follow-up could be: "Why do you feel that way?" This kind of layering transforms basic data into actionable insight. We go deeper on this in our feature overview of automated follow-up questions.

When and why to add the "Other" choice? Including an "Other" option ensures you capture experiences or resources that don’t fit within your initial assumptions. It opens the door for follow-ups that can uncover unexpected viewpoints and surface factors you may have overlooked. With a conversational AI survey, these "Other" responses can prompt immediate, perfectly targeted probing for maximum depth.

NPS-style question for employee change management

Net Promoter Score (NPS) surveys aren’t just for customers—they’re a powerful tool for measuring employee attitudes toward organizational change. The classic NPS format asks employees: "On a scale of 0-10, how likely are you to recommend this organization’s change management process to a colleague?" Responses quantify sentiment and surface your champions, critics, and neutrals at a glance. Because NPS is standardized, you can benchmark progress over time, compare teams, and more. If you want to set this up instantly, try generating an NPS survey for employee change management.

The power of follow-up questions

Asking great questions is just the start—the real power of a conversational survey is in the follow-ups. When you run your survey with automated AI-powered follow-ups, every response gets the attention it deserves. Specific’s survey engine uses AI to probe for detail, clarify vague answers, and ask relevant, context-aware questions. This not only saves time (no more chasing people down by email!) but creates a more natural, dynamic, and engaging feedback loop.

  • Employee: "I’m not very confident about the change."

  • AI follow-up: "Can you share what’s driving your concern or what would help you feel more confident?"

  • Employee: "The training wasn’t helpful."

  • AI follow-up: "Could you describe what was missing from the training or what would have made it more useful to you?"

How many followups to ask? Generally, 2–3 targeted follow-ups are enough to capture rich, actionable feedback without fatiguing your respondents. You can fine-tune this setting in Specific—stop following up once you gather what you need, or let the AI know when to move on.

This makes it a conversational survey: Instead of a static experience, your survey becomes a dialogue. Employees feel heard, and you get the clarity and depth you need to drive meaningful action.

AI-based survey analysis: Don’t worry about the flood of unstructured feedback—analyzing qualitative responses is now simple, thanks to AI. With Specific, you can leverage our AI survey response analysis and how-to guides to extract key trends and answers that matter.

If you haven’t tried an AI-powered conversational survey yet, generate one and experience how in-depth, human-like feedback can be in just minutes.

How to prompt GPT for employee change management questions

You don’t have to be an expert survey designer to get great questions—AI can help. To generate high-quality open-ended questions for employee change management, start with a direct prompt:

Suggest 10 open-ended questions for employee survey about change management.

The secret to even better results is context. Mention your industry, company size, your goal, or unique challenges you’re facing. For example:

We are a mid-size tech company going through a digital transformation. Suggest 10 open-ended questions for our employee survey about change management. Focus on communication, leadership trust, and training effectiveness.

Next, organize your questions by themes. Ask GPT:

Look at the questions and categorize them. Output categories with the questions under them.

Then, dive deeper into categories that matter most to you:

Generate 10 questions for categories Communication and Training.

This iterative approach lets you refine your survey easily, and with tools like the AI survey editor in Specific, you can edit and update questions via chat—no manual work needed.

What is a conversational survey?

A conversational survey transforms the static Q&A of traditional surveys into a dynamic chat. Instead of clicking through a rigid form, employees respond to a chatbot that adapts and responds in real time. This creates space for curiosity, probing, and the kind of personalized follow-up you’d expect in a real conversation.

Let’s compare traditional survey creation with AI-powered conversational survey building:

Manual Surveys

AI-Generated Surveys

Time-consuming to build & edit

Fast, built from a simple prompt or chat

Basic follow-up logic (if any)

Dynamically probes based on context

Hard to customize on the fly

Edit via chat with AI survey editor

Analyzing unstructured text is challenging

Automatic AI-powered summaries & analysis

Why use AI for employee surveys? Because it lets you personalize, scale, and iterate quickly. The AI survey generator approach allows us to create tailored, relevant, and adaptive surveys—cutting manual busywork out of the equation. AI survey examples show increased participation and richer, more actionable insights.

If you want to learn how to create a survey from scratch, our step-by-step guide covers every detail.

With Specific, you get a best-in-class conversational survey experience. It's smooth, intuitive, and engaging—on mobile or desktop—for both the survey creator and every employee who shares their voice.

See this change management survey example now

Explore how a conversational survey can help you surface honest employee feedback on change management. It takes just minutes to generate a tailored, interactive survey—and Specific ensures you capture clearer insights, faster than ever.

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Try it out. It's fun!

Sources

  1. cultureamp.com. Open-ended questions and their role in effective surveys

  2. flair.hr. Change management statistics: Employee perspectives and confidence

Adam Sabla - Image Avatar

Adam Sabla

Adam Sabla is an entrepreneur with experience building startups that serve over 1M customers, including Disney, Netflix, and BBC, with a strong passion for automation.

Adam Sabla

Adam Sabla is an entrepreneur with experience building startups that serve over 1M customers, including Disney, Netflix, and BBC, with a strong passion for automation.

Adam Sabla

Adam Sabla is an entrepreneur with experience building startups that serve over 1M customers, including Disney, Netflix, and BBC, with a strong passion for automation.