Best questions for conference participants survey about mobile app usability

Here are some of the best questions for a conference participants survey about mobile app usability, plus practical tips on how to craft impactful surveys. If you want to build your own survey in seconds, you can use Specific to generate tailored interviews instantly.

Best open-ended questions for conference participants survey about mobile app usability

Open-ended questions are essential when we want to uncover details and honest perspectives that typical multiple-choice options can't reach. Their biggest strength is letting conference participants explain their thoughts in their own words—this draws out pain points, unexpected ideas, and nuanced feedback. If we want actionable usability insights or want to understand participant stories, open-ended questions are our best tool.

1. What was your first impression of the app's interface when you opened it?

2. Can you describe any challenges or frustrations you faced while using the app during the event?

3. What features of the app stood out to you as the most useful, and why?

4. Was there anything about the app that confused you? Please explain.

5. If you could change one thing about the app, what would it be and why?

6. Tell us about a moment when the app met or exceeded your expectations.

7. How did the app help you connect with other participants or engage with the conference content?

8. Were there any features you expected but couldn’t find in the app? Which ones?

9. Can you share how you typically navigated through the app (e.g., which sections you visited most)?

10. Is there anything else you’d like to share about your experience using the app?

Open-ended questions like these make it possible to surface usability issues—crucial when we know that 85% of users abandon apps after their first try if they hit usability problems [1]. Listening directly to real users is how we build stickier mobile experiences.

Smart single-select multiple-choice questions for mobile app feedback

Single-select multiple-choice questions make it simple to quantify trends or kickstart conversation. They’re ideal when we need straightforward, structured data or want to warm up respondents before diving into detailed follow-ups. Sometimes, it’s just easier for someone to choose an option than to write a whole paragraph—plus, seeing popular responses is gold for product teams.

Question: How would you rate the overall usability of the event app?

• Excellent

• Good

• Fair

• Poor

Question: Which app feature did you use the most during the conference?

• Schedule/Agenda

• Networking

• Live Q&A

• Push Notifications

• Other

Question: Did you experience any technical issues while using the app?

• No issues

• Occasional minor issues

• Frequent issues

When to follow up with "why?" Anytime a participant picks a negative or surprising choice ("Fair" or "Frequent issues," for example), follow up with "Why did you feel that way?" or "What specifically made you rate it this way?". This turns surface data into rich insight—with Specific, AI follow-ups happen automatically, ensuring context isn’t lost.

When and why to add the "Other" choice? If your feature list might not capture every user's experience, include "Other" and let participants specify. Follow-up questions here can reveal unique behaviors or feature requests we never would have anticipated, fueling product innovation.

Using NPS-style questions for mobile app usability feedback

Net Promoter Score (NPS) is the gold standard for quickly assessing user enthusiasm—and it absolutely applies to mobile app usability for conference participants. By asking, "How likely are you to recommend this app to a fellow attendee?", we can directly measure satisfaction and benchmark changes over time. Since 85% of users now expect mobile UI/UX to surpass desktop quality, NPS reveals if we’re delivering experiences that excite or frustrate [2].

If you want to instantly create an NPS survey tailored for this scenario, try our NPS survey builder for conference participants and mobile app usability.

The power of follow-up questions

Follow-up questions are where surface answers turn into deep, actionable insights. With Specific’s AI-powered surveys, follow-ups are dynamic—they’re shaped by each user’s previous responses and context. This approach surfaces richer context, clarifies vague answers, and helps us understand not just what happened, but why.

Our AI follow-up feature (explained fully in this guide on automated followups) works in real time, like having an expert interviewer present for every survey, saving your team the endless email chases for clarifications. This not only feels natural to the respondent, but it also drastically reduces your post-survey workload.

• Conference participant: “I had some issues with notifications.”

• AI follow-up: “Could you describe what kind of notification issues you experienced and when they happened?”

How many followups to ask? In most cases, two or three targeted follow-ups are enough. The goal is to get to the root cause, not to interrogate. With Specific, you can control this setting and choose to move on as soon as your actionable insight is gathered.

This makes it a conversational survey: Instead of a static form, your survey turns into a real conversation, yielding more genuine and in-depth responses.

AI response analysis, survey insights: Analyzing dozens or hundreds of open-ended replies is no longer daunting. Using Specific’s AI analysis tools, you can summarize, extract themes, and chat about your findings—making sense of complex feedback without hours of manual effort.

This conversational, automated follow-up approach is new, and I encourage you to generate a sample survey to see the experience for yourself.

Prompts for ChatGPT and AI survey tools: question-writing shortcuts

Writing great survey questions doesn’t have to be overwhelming. Smart AI can help—if you give it a clear prompt. For starters, try this in your favorite AI tool:

Suggest 10 open-ended questions for conference participants survey about mobile app usability.

For much better results, add context about your goals, event type, or user personas:

I am organizing a virtual tech conference, and I want to get detailed, honest feedback from our attendees on our event mobile app—mainly focused on navigation, networking, and technical stability. What are the best open-ended questions to gather this?

Next, ask the AI to organize its output by theme:

Look at the questions and categorize them. Output categories with the questions under them.

Now pick the categories you care about (e.g., “Onboarding experience”) and drill down:

Generate 10 questions for the categories: Navigation, Networking Features, Technical Stability.

The more context you provide, the stronger the questions you get—this dramatically speeds up survey construction, even for complex feedback like mobile app usability among conference participants.

What is a conversational survey?

In conversational surveys, questions feel like messages in a chat—not like a static web form. This makes respondents comfortable and nudges them to answer naturally, which boosts both response rates and quality. For event surveys, this is game-changing: participants are more likely to engage, even when attention is at a premium. According to survey industry benchmarks, a 10–20% response rate is now considered a good result for conference feedback, but conversational surveys can beat that by making participation frictionless [3].

AI survey generation is a radical improvement over traditional manual survey building. Manual creation is slow, error-prone, and often results in generic questions. The AI approach leverages best practices, ensures logical flow, and adapts the conversation based on real answers, leading to much richer insights. Here’s a quick comparison:

Why use AI for conference participant surveys? You get expertly-crafted, highly relevant, and engaging surveys with minimal lift. It adapts in real time, ensures you’re always digging into meaningful feedback, and deeply streamlines analysis after the event. If you want to dive deeper, check out our guide on creating great surveys with Specific.

Specific is built for best-in-class conversational survey experiences. You get natural interactions that encourage honest answers, for both creators and respondents. The result: conference participant feedback that actually moves the needle on mobile app usability.

See this mobile app usability survey example now

Try a ready-made mobile app usability survey experience for conference participants—crafted for deeper insights—right now with Specific. Get actionable feedback faster, powered by conversational AI, and see how easy impactful surveys can be.