Best questions for community call attendee survey about expectations

Here are some of the best questions for a community call attendee survey about expectations, plus practical tips on crafting them. We know how to help you build an engaging survey with Specific in seconds—just generate a new survey and start collecting valuable feedback within minutes.

Best open-ended questions to ask community call attendees about expectations

Open-ended questions give us unfiltered, authentic insights—great for surfacing surprises, nuances, or topics we’d never predict. We turn to these when we want to hear attendees' thoughts in their own words. Here are 10 high-impact open-ended questions that set the stage for better conversations and deeper learning:

1. What are you hoping to gain from attending this community call?

2. Are there any specific topics or challenges you’d like to see addressed?

3. How can we make this community call most valuable for you?

4. Can you describe your biggest goal for participating in this session?

5. What has made previous community calls worth your time?

6. If you could change one thing about how these calls are run, what would it be?

7. Is there a guest or speaker you’re hoping to hear from in the future?

8. How do you prefer to participate—are you looking for discussion, presentations, or something else?

9. What’s not working for you about how our community calls are currently structured?

10. How would you describe your ideal outcome for this upcoming call?

Open-ended questions encourage honest reflections and actionable feedback. Not only do we learn what people want, but by letting them frame answers in their own way, we see priorities and gaps we might miss otherwise. For events, where detailed attendee input is gold, open questions help pinpoint what truly matters. And remember—short, focused surveys can lead to higher response rates, making every answer count a bit more. [3]

Best single-select multiple-choice questions for community call attendee expectations

Single-select multiple-choice questions are powerful when we want quick quantifiable answers or to kick off a conversation before digging deeper. They make it easier for attendees to respond without overthinking, raising completion rates while giving us categories for easy analysis. Here are three sample questions with answer choices:

Question: What is your primary expectation for this community call?

• Learning about new topics

• Networking with peers

• Contributing to discussion

• Other

Question: How satisfied have you been with recent community calls?

• Very satisfied

• Somewhat satisfied

• Neutral

• Not satisfied

Question: Which format do you prefer for community calls?

• Open discussion

• Expert presentations

• Panel Q&A

• Project workshops

When to followup with "why?" It’s smart to follow up when someone selects an option, especially if their reasoning isn’t clear or the answer stands out. For example, if an attendee chooses “Other” as their primary expectation, a simple “Why did you choose ‘Other’? What are you hoping for?” can reveal valuable, unexpected themes that shape our next event.

When and why to add the "Other" choice? “Other” is critical when we can’t confidently cover every scenario. It keeps the response pool accurate and inclusive, and a followup question lets us uncover new expectations or unmet needs attendees have. This can be a gold mine for innovation and continuous improvement.

Using NPS as a measure for community call attendee expectations

Net Promoter Score (NPS) is a tried-and-true benchmark for understanding attendee loyalty and overall satisfaction. With one simple question—"How likely are you to recommend this community call to a friend or colleague?" on a 0-10 scale—we learn more than just the highlights: we spot promoters, passives, and detractors in one go. It's actionable, easy to replicate, and generates clear data for ongoing improvement loops. NPS works especially well for community-focused events where reputation and word-of-mouth matter. Try our tailored NPS survey generator for community calls built right into Specific.

The power of follow-up questions

Follow-up questions supercharge our surveys and bring qualitative responses to life. The AI-driven followup feature in Specific dynamically asks clarifying questions, helping us collect stories, motivations, or pain points that would ordinarily be missed. This saves huge amounts of time compared to painstaking email follow-ups—and it feels conversational, just like a real chat.

• Attendee: “I want better topics.”

• AI follow-up: “Which topics would you be most interested in exploring next?”

If we stopped at the first answer, we’d have no details to act on. With targeted follow-ups, we uncover meaningful themes.

How many followups to ask? In most cases, 2-3 followups per question strike the right balance—enough to gather deeper insights without making the experience tedious. With Specific, we can set when to move to the next question once we’ve collected what we need, streamlining the process even more.

This makes it a conversational survey. Unlike static surveys, each answer unfolds like a real dialogue—respondents feel heard and engaged, which drives richer participation and better-quality data.

AI analysis, easy insights: With so much unstructured text, AI comes to the rescue. Using AI to analyze survey responses makes sense of every exchange, instantly highlighting the key themes and action items we care most about.

These automated followup questions are a major leap forward—nothing beats generating your own survey and experiencing the immediate clarity it brings.

How to prompt ChatGPT for community call attendee expectations questions

Writing prompts for GPT-powered survey builders is easier than people think—especially when we give the AI solid context. I suggest starting with this direct prompt:

Suggest 10 open-ended questions for community call attendee survey about expectations.

The more context we front-load, the better the suggestions. For example, include information about your audience, previous event learnings, or outcomes you’re hoping to achieve.

I'm organizing a monthly virtual community call for SaaS founders. Our group’s engagement has varied and I want to learn what attendees expect from these sessions to boost value. Suggest 10 open-ended questions I can ask, focusing on expectations, participation, and content format.

Once you have your questions, prompt the AI again:

Look at the questions and categorize them. Output categories with the questions under them.

Then, zero in on areas you care about most. Finally:

Generate 10 questions for categories like “discussion topics”, “format preferences”, and “networking expectations”.

Drill down, iterate, and make the prompt as specific as your audience’s needs.

What is a conversational survey?

Conversational surveys flip the script on old-school static forms. Instead of a list of stiff questions, respondents engage in two-way chat—AI asks, listens, and adapts each follow-up in real-time. We see higher completion rates, more honest responses, and (crucially for us) richer context around expectations and satisfaction. Research shows that AI-powered conversational surveys can lead to more detailed and informative responses than static forms, with improved engagement along the way [5].

Why use AI for community call attendee surveys? When response rates at events average only 10-20% [1], every conversation matters. That’s why we use AI surveys—they’re less work for us, simpler for attendees, and lead to better insights with the same effort. We believe in making the entire experience seamless by offering the best-in-class user experience in conversational surveys, both for survey creators and for people providing feedback.

If you’re looking to get started, check out our practical tips on how to create a community call attendee survey about expectations.

See this expectations survey example now

Create your own conversational survey today and experience how AI-powered, real-time feedback can instantly unlock attendee expectations—giving you clear, actionable insights to shape every community call.